1. Cloud Computing for Enterprise IT

2. Agenda
IT implications of business at Internet speed
Define Cloud Computing
Who is using it and how?
Where this is headed
Enterprise IT Play

3. Agenda
IT implications of business at Internet speed
Define Cloud Computing
Who is using it and how?
Where this is headed
Enterprise IT Play

4. Keeping up with the reality
Meet the new Mr. James.
He’s :
Younger than you
Faster than you
More flexible than you
More connected than you
Investing more than you
Didn’t used to be your competitor
Source: Forrester Research, Cloud Computing for Enterprise , 2007

5. What it takes to compete now
Get to market faster
Fail Fast
Do now, plan later
Act below the budget line
If it succeeds:
Build upon it faster
Take it global fast
Scale it fast (cloud scale)
Source: Forrester Research, Cloud Computing for Enterprise , 2007

6. What’s driving business to cloud-scale?
Windows
Live
Source: Forrester Research, Cloud Computing for Enterprise , 2007

7. The Business & IT disconnect is growing ..
Business wants IT wants
A place to experiment Plenty of notice
Faster Integration Predictability
Loose IT interactions Stability
Responsiveness Justification
Source: Forrester Research, Cloud Computing for Enterprise , 2007

8. What’s filing the Gap ?
Cloud Computing
Source: Forrester Research, Cloud Computing for Enterprise , 2007

9. Agenda
IT implications of business at Internet speed
Define Cloud Computing
Who is using it and how?
Where this is headed
Enterprise IT play

10. Definition Cloud Computing
A pool of highly scalable,
abstracted infrastructure, capable
of hosting end-customer
applications, that is billed by
consumption.
Source: Forrester Research, Cloud Computing for Enterprise , 2007

11. Cloud Computing Evolution
Source: Forrester Research, Cloud Computing for Enterprise , 2007

12. Cloud Strata's In Use
SAAS ERP BI CRM ERP Custom
PAAS Identity Synchronization Messaging
Workload
Management,
DAAS File Other Reporting
Database
(storage) and Billing
$/CPU/hr
$/GB
$/Gbps
IAAS
Commodity Hardware Infrastructure

13. Cloud Strata's In Use
Technology Reference Model
ERP BI
Your Application
CRM ERP Custom
SAAS
Governance Architectural Views
(E.g. Scalability, Availability, Recovery,
Security, Data Quality)
PAAS Identity Synchronization Messaging
Lifecycle Testing,
(Birth, Growth, Failure, Recovery, Death) Monitoring,
Workload
Diagnostics
Management,
and
Reporting
DAAS Database Web of Metadata
File Other
Categories, Capabilities, Configurations & Dependencies
(storage) Verification
and Billing
$/CPU/hr
Element Resource $/GB
Facilities & Management Management $/Gbps
IAAS
Logistics
Software & Hardware Infrastructure
Commodity Hardware Infrastructure
Source: Elastra.com, QCon SF, 2008, Cloud computing for Developers & Architects

14. Cloud Platform, As Perceived Today
Your Application
Application-
Governance (insert your code here)
Level Monitoring
DON’T WORRY YOU PRETTY HEAD,
WE HAVE THE REST UNDER CONTROL
Source: Elastra.com, QCon SF, 2008, Cloud computing for Developers & Architects

15. How Cloud Platforms Likely Will Evolve
Your Application
Application
Governance Architectural Views Testing,
(E.g. Scalability, Availability, Recovery, Monitoring,
Security, Data Quality) Diagnostics
and
Lifecycle Verification
(Birth, Growth, Failure, Recovery, Death)
BLACK BOX OF INTRIGUE
Source: Elastra.com, QCon SF, 2008, Cloud computing for Developers & Architects

16. Agenda
IT implications of business at Internet speed
Define Cloud Computing
Who is using it and how?
Where this is headed
Enterprise IT Play

17. Cloud Customers
Startups
Web-based business, SaaS, collaboration services,
widget providers, mobile services, social networking
Small Business
Online businesses, online presence, collaboration,
enterprise integration
Gaming and Entertainment Business
Driving a lot of use of Amazon EC2
Enterprises
R&D projects, quick promotions, widgets, online
collaboration, partner integration, social networking,
new business ventures
Source: Forrester Research, Cloud Computing for Enterprise , 2007

18. Cloud Benefits
Cloud Benefits
Massive scale yields economies of scale
Common infrastructure speeds innovation
Dynamic, automated infrastructure
easier
High utilization yields greater ROI
Success drives IT investment.
IT is the business.
If your customers succeed, so do you.
Source: Forrester Research, Cloud Computing for Enterprise , 2007

19. Cloud Barriers
Cloud Barriers
Network
Control
Security
Performance Stability
Locality
Enterprise Standards
Source: Forrester Research, Cloud Computing for Enterprise , 2007

20. Agenda
IT implications of business at Internet speed
Define Cloud Computing
Who is using it and how?
Where this is headed
Enterprise IT Play

21. Leading Cloud Providers
Company Category Offering
Rackspace Hosting & Storage Mosso
IBM Hosting, Storage & Platform Pub. & Pvt. Cloud
Google Hosting, Storage, Platform & Apps App Engine
Amazon Hosting, Storage, Platform & Apps AWS
Microsoft Host, Strg, Plat, Apps & Tools Azure Services
Salesforce Host, Strg, Plat, Apps & Tools Force.com
Others: VMware, Citrix, Dell, 3Tera, Sun, RightScale
Source: Forrester Research, Cloud Computing for Enterprise , 2007

22. Enterprise Ready ?
SAAS
PAAS
DAAS
IAAS
Source: Forrester Research, Cloud Computing for Enterprise , 2007

23. Delivering Nostalgia?
Objective
Make all public domain articles from 1851-1922
available free of charge
11M articles to be scanned, assembled and PDF’d
Approach
Batch process all 11M articles
Required hundreds of servers; up to 4TBs
Solution
Amazon EC2 and S3
100 EC2 Instances
4TBs of S3 capacity
All 11M articles processed in <24 hours
Total cost: $240
Now hosting Times Machine via EC2/S3
Source: Open Code (http://open.blogs.nytimes.com)

24. Recommendation
Start experimenting with the cloud
Be prepared for your business to
start experimenting with it
Let the clouds know what you want
Build an internal cloud

25. Strong benefits
Big savings,
but, it’s early days…