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1. PG e MBA - Instituto de Estudo Superiores Financeiros e FiscaisMétodos e Técnicas de Apoio a e-BusinessSocial Media Vasco Marques | Outubro 2010

2. Social Media

3. Internet em 63% dos lares

4. Social Media O seu significado está voltado para a característica dos sites, nos quais o conteúdo é criado para e pelo utilizador. Twitter (microblogging) Youtube (partilha de vídeos) SlideShare (partilha de apresentações) Digg (agregador) Flickr e Twipic (partilha de fotos) Facebook, MySpace, LinkedIn, Hi5, etc

5. Redes sociais São ambientes virtuais cujo foco é reunir pessoas, onde podem expor o seu perfil com dados como fotos pessoais, textos, mensagens e vídeos, além de interagir com outros membros, criando listas de amigos e comunidades.

6. Facebook em Portugal Number of users on Facebook in Portugal: 2 607 780 Number of male users on Facebook in Portugal: 1 273 180 Number of female users on Facebook in Portugal: 1 299 840 Penetration of Facebook in Portugal to population: 24.29 % Penetration of Facebook in Portugal to online population: 50.45 % Avarage CPC in Portugal: $ 0.18 http://www.facebakers.com/countries-with-facebook/PT/

7. Tendências Fonte: http://www.google.com/insights/search/#q=e-business%2Csocial%20media%2Csocial%20networks%2Cdigital%20marketing&cmpt=q

8. Evolução Social Media

11. Evolução Facebook Para ampliar clique aqui http://www.vascomarques.net/curso/downloads/mtaebusiness/facebookevolution.png

12. Para ampliar clique aqui: http://www.vascomarques.net/curso/downloads/mtaebusiness/facebookfacts.jpg

13. Para ampliar clique aqui: http://www.vascomarques.net/curso/downloads/mtaebusiness/fortunecompaniessocialmedia.png

14. Para ampliar clique aqui: http://www.vascomarques.net/curso/downloads/mtaebusiness/ft-maslow-915-2.png

15. Para ampliar clique aqui: http://www.vascomarques.net/curso/downloads/mtaebusiness/google-privacy-infographic-600.jpg

16. Para ampliar a imagem clique aqui: http://www.vascomarques.net/curso/downloads/mtaebusiness/social%20media%20land.png

17. Para ver maior clique aqui: http://www.vascomarques.net/curso/downloads/mtaebusiness/theriseoffacebookmobile.png

18. Socialnomics Os media sociais estão a alterar a forma como comunicamos e agimos no mundo dos negócios. Podemos escolher ser submergidos por esta nova realidade ou compreender a sua dinâmica e tirar o melhor partido dela. Baseada numa pesquisa exaustiva, esta obra oferece-nos uma perspectiva fascinante do impacto revolucionário dos media sociais, analisa as suas implicações e ensina-nos a usar o seu poder para incrementar as vendas, cortar despesas de marketing e comunicar directamente com os consumidores. Uma obra baseada numa pesquisa exaustiva, em estatísticas e casos de estudo a partir da qual foi criado um vídeo revelador, disponível em http://socialnomics.net.

19. Socialnomicsstats By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network (babyboomers<1964, Geração X>1965<1977, Geração Y> 1978) Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.S. last year met via social media Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.

20. Socialnomicsstats If Facebook were a country it would be the world’s 3th largest Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this) comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction

21. Socialnomicsstats 1 in 6 higher education students are enrolled in online curriculum % of companies using LinkedIn as a primary tool to find employees….80% The fastest growing segment on Facebook is 55-65 year-old females Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama.

22. Socialnomicsstats 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences? Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook… The #2 largest search engine in the world is YouTube

23. Socialnomicsstats Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English There are over 200,000,000 Blogs 54% = Number of bloggers who post content or tweet daily Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

24. Socialnomicsstats If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0 25% of search results for the World’s Top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands

25. Socialnomicsstats People care more about how their social graph ranks products and services than how Google ranks them 78% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI

26. Socialnomicsstats 90% of people that can TiVo ads do Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009 25% of Americans in the past month said they watched a short video…on their phone According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available

27. Socialnomicsstats 90% of people that can TiVo ads do Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009 25% of Americans in the past month said they watched a short video…on their phone According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available

28. Socialnomicsstats 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us. In the near future we will no longer search for products and services they will find us via social media More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser

29. Ferramentas de análise

30. www.48ers.com Realtime Social Search (Monitorização)

31. Análise de Links no Twitter www.backtweets.com/

32. Real-time social media search and analysis http://www.socialmention.com/

33. visual directory of Web 2.0 sites http://www.go2web20.net/

34. Ferramentas de análise http://addictomatic.com/ http://www.backtype.com/ http://blogpulse.com/ http://www.socialmention.com/ http://www.spezify.com/ http://tweetbeep.com/ http://www.yasni.com/

35. Ferramentas de análise http://alltop.com/ http://swixhq.com/SWIX.html https://analytics.postrank.com/ http://entitycube.research.microsoft.com/index.aspx http://monitter.com/ http://www.hubspot.com/

36. Bibliografia Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman Outros livros relacionados:

37. Cibergrafia http://www.ted.com http://www.linkedin.com Grupo Social Media http://www.flowtown.com leveraging social media http://www.markedu.com Webinar: Social Media Marketing http://www.web-marketing-tuga.com Social Media Handbook http://www.digitalmarketing.pt/ monitorizar e contrololar http://www.youtube.com Social Media for Business http://www.youtube.com/ Redes Sociais no Empreendedorismo http://www.facebakers.com PT Stats http://www.marktest.com/ estudo sobre redes sociais http://www.slideshare.net Global Social Media Checkup http://www.digitalbuzzblog.com/ Top 10 Social Media Presentations http://mktportugal.com Gestão de crise nos socia media

38. Social Media