The document discusses the development and launch of a new bindi product line called "Shakti Bindi". It outlines the product concept, positioning, packaging, testing, and launch strategy. The key points are: 1. Shakti Bindi will be positioned as a symbol of women's empowerment and confidence. 2. Four product lines will target different segments - plain, premium, bridal, and fancy bindis. 3. Packaging will be high quality and allow for easy removal and replacement of bindis. 4. Mallika Sarabhai is proposed as the brand ambassador to represent the confident, independent brand personality. 5. Market testing with retailers will help refine

1. Presented by: Punit, Piyush Gautam, Bhaskar, Vinod, Piyush Jhalani, Pawan, Amit, Saurabh, Aditya, Varun Aravali Institute of Management, Jodhpur Shakti- The Source of Energy

2. Contents Launching and distribution Project costing Essence Market Scenario Types of Bindi Steps for product development Product positioning

26. Steps for Product Development 1 Idea Generation 2 Screening of Idea 3 Concept Testing 5 Testing 4 Production & Design 6 Launching

34. Concept Testing

47. Production & Design

50. Shakti – Agni Shakti – Vivah Shakti – Gehana Shakti – Soundrya Rs. 10 to 12 for 24 pc. Rs. 200 to 500. Rs. 250 to 1000. Rs. 30 to 50 for 6 pc.

51. Packaging

56. Shakti - Agni

57. Shakti - Gehna

58. Round box packing of Shakti - Soundrya

60. Packaging of Shakti - Bridal & Shakti - Ghena

61. Testing

64. Product Positioning

68. Brand Personality Caring Daring Confident Independent A modern women who is Shakti

69. Brand Personality A modern women Caring Shakti Confident Daring Independent

71. Brinda Karat Mallika Sarabhai Aruna Roy Medha Patkar Sushma Swaraj Usha Uttub

81. Launching of Shakti Bindi

90. Beauty Parlors Customer “The King” Distribution Channels Distributors Company Fancy Stores & Malls

91. Project Costing

94. Thank You !