5. Research
– Web Presence
– Competitor Mapping
• Strategy
without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat. ”
– Launch Strategy
– Marketing Strategy
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6. {brand}
A trademark design, distinctive name, or unique style characteristic of a single product or
manufacturer.
What is brand identity?
a characteristic associated with some particular organization, product, service or
individual.
BMW
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ate driving machine”
“the ultim
6
7. { To create or execute in an artistic or highly skilled manner }
reativity
echnology
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esign
7
9. Introduction
With over 13 crore (130 million) Internet users & over 600 million mobile phone users across India, consumers today have started
using these digital channels for searching & researching about products before they make purchases.
MartJack enables businesses to build their digital stores to reach & sell to consumers across Internet, mobile and social media.
From flexible management of your online product catalog, integrated payment gateways, web-store content and promotions
management - MartJack has everything that you will need to provide a rich e-commerce experience to your customers.
With cutting edge hosting solutions on the Amazon EC2 cloud and availability on a SaaS model, MartJack is both affordable and
scalable. The platform is being used by thousands of stores around the world and is designed to help retailers on their fast-track to
success in the e-commerce business.
Key Features
Manage your digital
catalog
Promote your online
store
Manage orders easily
Enable easy
product discovery
Engage your users on
social channels
Also get leads for offline
sales
Provide rich
shopping experience
Give out discounts &
vouchers
Manage sub-stores
Manage payments &
Shipping
10. The complete solution with MartJack Eco-system
To meet the unique demands of Indian retailers, the multiple barriers of technology, logistics, online payment processing, customer
acquisition & effective online sales need to be addressed in a single solution.
Reasoning has developed a comprehensive multi-channel retailing solution – Martjack which enables retailers to easily establish & manage
their online stores. In close partnership with Google, HDFC Bank & Aramex, Reasoning has built an eco-system around Martjack to offer a
complete solution to retailers – The Martjack eco-system
Eco-system Partners
11. How will it work?
1
1
Choose a MartJack version as per your required features.
Choose from Do it by training or custom design delivery options.
2
2
Your online store is configured on MartJack by our solution
experts. Required backed integration is done by our team.
3
3
Your online store is hosted in the MartJack infrastructure. You
don’t have to worry about hosting or servers or IT maintenance.
4
4
You can manage your online store yourself. Training & help
material is provided to you.
5
5
Your online store is automatically updated with new features on
an ongoing basis as we continue to upgrade MartJack.
12. Why Software as a Service (SaaS)?
Traditional models
Traditional models
Software as a Service
Software as a Service
You have to pay for & manage 1.Servers & IT infrastructure - yearly
2.IT staff - monthly
3.Application development – yearly or six monthly
4.Software licenses - yearly
5.Maintenance charges - yearly
6.Your online store - ongoing
You have to pay for & manage 1.One time affordable setup fee - Once
2.Monthly application usage fee – Monthly
3.Your online store - ongoing
Usually SaaS costs half of traditional models over a 3 year period.
SaaS = Low cost | Easy to manage | No IT management
13. MartJack empowers thousands of Happy businesses
"I shifted from an open source e-commerce platform to MartJack. It helped me reduce my team size required for coding. Now I
require only 2 people who take care of order fulfillment and marketing. Before MartJack, I did not feel that e-commerce was so
simple. The product repository of MartJack helped me to provide rich consumer experience. The images, videos and product
description were readily available to consumers before buying cameras."
-Rushik Chande, Sunshoppe
14. •
Channel FROG manages and places properly the data on Product Descriptions,
Features based on industry standards, to improve communication and efficiency in
connecting with your customers/clients.
•
Channel FROG can help you with photography of products across various retail
industries including Fashion, Apparel, Accessories, Footwear, Jewellery,
Electronics, Specialty Retail, Entertainment or anything. Our Photography Offering
will help you save your business time.
•
We can assist you in updating, managing and maintaining the content on your
website on an on-going basis.
•
In the digital commerce age, we recommend that you copyright your brand, design
and style in the name of your company.
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15. •
Harnessing the power of the Internet to drive a closer relationship with customers
should be the goal of every business.
•
Our main role is to streamline the CRM Process and suggest the most suitable
process that is relevant to your organisation.
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17. Total active internet users in India more
than 42million.
SEC A & B combined together form 70%
of the total internet population base.
Internet is accessed by 90% for the
people for checking emails, followed by
general information search, surfing,
gaming etc.
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18. Email marketing is a great, inexpensive way to reach the
people on your list.
Make them interesting. This starts with the subject line, but
it also includes the headline, design and content.
Digital Morning, 58%
of online
consumers begin their day by
checking email, as compared to 20% who
start their day on search engines and 11% on
Facebook.
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19. •
Online interaction has a direct impact on purchasing behavior. Once a consumer becomes
Facebook Fan, or Twitter Follower, they’re significantly more likely to purchase from that
brand.
– 17% of Facebook Fans are more likely to purchase.
– 37% of Twitter Followers are more likely to purchase.
•
Another great avenue for paid advertising is on Facebook – with dedicated Facebook
Ads. Facebook is second only to Google in terms of site visitors per day…that’s a LOT of
people that can be reached through a simple Facebook ad.
•
Over 75% of consumers use social media in some format to learn
about products and services… so unless your target market is clearly not using
social media, you can’t afford to miss out on the action.
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27. •
Target prospects looking for your product or service and you pay only
once they click.
•
Fully control your ad budget, Easily create and edit your ads.
•
See your ads on Google within minutes of creating them
•
Google alone and its network reaches 80% of the internet audience
worldwide.
•
Maximize your ROI. Attract potential customers.
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