The document discusses choosing the right eCommerce platform and provides tips for doing so. It recommends prioritizing critical features, documenting everything, mapping out the project plan in phases, understanding goals and requirements, and selecting a long-term solution that matches your needs and culture. The document also promotes Magento as an open-source eCommerce platform and provides an overview of its many features.

1. Choosing the ‘Right’ eCommerce Platform Roy Rubin Founder and CEO, Varien [email_address]

3. Awards www.magentocommerce.com

4. jesu The ‘right’ solution

8. Features?

9. Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization

10. Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool

11. Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool Send To A Friend Send To A Friend Paypal Checks/Money Orders Google Checkout Free Shipping Saved Shopping Carts Gift Messages Create Account Address Book Guest Checkout One-page Checkout Checkout Newsletter Management Polls Google Site Map Site Map Rss Feeds Wishlist Reports Product Comparisons Faceted Navigation Virtual Products Batch Updates Batch Import Product Tags Product Reviews Re-orders Order Status Purchase Orders Sales Report Tax Report Related Products Product Zoom Breadcrumbs

12. Site Management Multiple Websites And Stores Administration Panel Multi-lingual One-click Upgrades Customer Groups 100% Customizable Tax Rate Management Web Services API Roles And Users Permission System Multiple Currencies Localization Mobile Commerce Customer Groups Bundled Products Multi-tier Pricing Free Shipping Option Promotional Pricing Flexible Coupons Marketing Promotions Cross-sells Up-sells Recently Compared Items Recently Viewed Products Url Rewrites Search Engine Friendly Url'S Landing Page Tool Send To A Friend Send To A Friend Paypal Checks/Money Orders Google Checkout Free Shipping Saved Shopping Carts Gift Messages Create Account Address Book Guest Checkout One-page Checkout Checkout Newsletter Management Polls Google Site Map Site Map Rss Feeds Wishlist Reports Product Comparisons Faceted Navigation Virtual Products Batch Updates Batch Import Product Tags Product Reviews Re-orders Order Status Purchase Orders Sales Report Tax Report Related Products Product Zoom Breadcrumbs Multiple Websites And Stores One-click Upgrades Tax Rate Management Permission System Mobile Commerce Free Shipping Option Recently Compared Items Recently Viewed Products Url Rewrites Gift Messages Create Account One-page Checkout Checkout Google Site Map Wishlist Faceted Navigation Virtual Products Order Status Sales Report Tax Report Product Zoom Multiple Websites And Stores Administration Panel Mobile Commerce Multi-tier Pricing Flexible Coupons Recently Compared Items Send To A Friend Checks/Money Orders Newsletter Management Site Map Rss Feeds Product Comparisons Purchase Orders Sales Report One-click Upgrades Mobile Commerce Free Shipping Option Recently Compared Items Gift Messages Checkout Google Site Map Wishlist Faceted Navigation Virtual Products Order Status

20. [email_address] Slides available at: www.magentocommerce.com/eec