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5 Ways to Supercharge Your MagentoEnterprise,[object Object],Ethan Giffin, CEOGroove Commerce,[object Object],February 2011,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],2,[object Object],About Groove Commerce,[object Object],Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients.,[object Object],Services include:,[object Object],eCommerce Website Design,[object Object],Magento Development & Integration,[object Object],Social Media Marketing,[object Object],Pay Per Click (PPC) Management,[object Object],Search Engine Optimization (SEO),[object Object],eCommerce Site Analysis,[object Object],Conversion Consulting,[object Object],2400 Boston Street, Suite 320, Baltimore, Maryland 21224,[object Object],www.groovecommerce.com800.564.9826@GrooveCommerce,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],3,[object Object],Focus On 3 Fundamental Metrics…,[object Object]
#1Don’t Forget the Soul!,[object Object],February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],4,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],5,[object Object],Tell Your Story…,[object Object],What’s Your History?,[object Object],Write Good Content,[object Object],Create Buyers Guides,[object Object],Have an Opinion,[object Object],Show Your Expertise,[object Object],How are You Different from the Big Boys?,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],6,[object Object],Skip the Sample Theme!,[object Object]
#2Tune Up your Search,[object Object],February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],7,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],8,[object Object],Search Converts 3-5x Higher!,[object Object],AOV 24-50% Higher than Site Average,[object Object],Most Retailers Never Look Under the Hood,[object Object],Great PPC Landing Pages,[object Object],Much Easier to Double Conversion Rate from Search,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],9,[object Object],6 of Top 10 Terms “$0” Revenue,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],10,[object Object],Integrate with 3rd Party Providers,[object Object],API vs Hosted,[object Object],Commerce + Content,[object Object],Synonyms,[object Object],Result Boosting,[object Object],Filters,[object Object],Redirects,[object Object],Autocomplete,[object Object],Analytics,[object Object]
#3Fuel Your SEO,[object Object],February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],11,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],12,[object Object],Check Your Product Descriptions,[object Object],"The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect",[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],13,[object Object],No More Duplicate Content,[object Object],Unique Page Titles & Meta Tags,[object Object],Define Your URL’s,[object Object],Set Your Canonical Tags’s,[object Object],Robots.txt,[object Object],Google Sitemap (Don’t Forget the Cron),[object Object],Spider Your Site(Xenu or Integrity),[object Object],Look at Site Speed,[object Object]
#4Rev Up Your Engines…,[object Object],February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],14,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],15,[object Object],What Can Slow Performance DO?,[object Object],Directly Affects Conversion Rate,[object Object],Lowers Adwords Quality Score,[object Object],Can Sink Your SEO,[object Object],Limits Ability to Diagnose Errors,[object Object],Check Your Site with Pingdom & YSlow,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],16,[object Object],Things That Can Help,[object Object],Turn on Compression,[object Object],Remove Unneeded Code & Files,[object Object],CDN Hosting,[object Object],Use Google jQuery Scripts,[object Object],Full Page Caching,[object Object],Track Server Errors & Performance (Watchdog),[object Object],Read, then re-read recent Whitepaper,[object Object]
#5Optimize Your Checkout,[object Object],February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],17,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],18,[object Object],Top Line Revenue in Your Funnel ,[object Object],The only place you can add top line revenue through optimization,[object Object],Test elements such as button color and text,[object Object],Test OneStepCheckOut versus Accordion,[object Object],Setup your Funnel Visualization in GA by using Fooman Analytics Plus,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],19,[object Object],One Page…,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],20,[object Object],Or Accordion???,[object Object]
#6The Bonus Tip,[object Object],February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],21,[object Object]
OneStepCheckout,[object Object],Aheadworks iPhone Theme,[object Object],Aitoc Watchdog,[object Object],Mageworx SEO Enterprise,[object Object],Fooman Google Analytics Plus,[object Object],Whats in Your Toolbox?,[object Object],February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],22,[object Object],Extensions That We Dig…,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],23,[object Object],About Ethan Giffin,[object Object],With over a decade of industry experience in eCommerce, SEO and the dynamic technologies that drive them Ethan Giffin founded Groove Commerce to be a boutique web agency that provides enterprise class service for online retailers.,[object Object],This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, eTail, Search Engine Strategies (SES), SMX, American Marketing Association PubCon and Ad:Tech.,[object Object],Currently, as CEO Ethan is leading the charge to make Groove Commerce the Mid-Atlantic’s premier Magento partner.,[object Object],Ethan E. GiffinCEO & Founder,[object Object],ethan@groovecommerce.comTwitter: @Opie,[object Object]
February 2011,[object Object],Supercharge Your Magento Enterprise | Imagine 2011,[object Object],24,[object Object]

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Magento Imagine eCommerce Conference:5 Way to Supercharge your Magento Enterprise

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