The document is an introduction to marketing presented by Sandy Yao and Andrés Vargas from Team Sun. It defines marketing as a process used to create customer interest in products and services through research, promotion, and sales. It discusses marketing strategies such as TV, radio, print, and internet advertising. It also mentions the importance of reputation and public relations by highlighting Hugh Hefner's success in establishing a unique image and long-term loyalty through Playboy magazine and events. The presentation concludes that while marketing itself may not be tasty, it is definitely effective.

1. And today’s menu:

2. An introduction to

3. MARKETING
OR how to make people
believe on you and take
actions.

4. Presented by Sandy Yao
Supported by Andrés Vargas
Team Sun

5. Marketing?
Is it tasty?

6. A quick definition…
A process to create
customer interest in
products/ services.

7. So, Marketing!
Research Promotion Sales
& Analysis

8. Let’s see a
CASE STUDY

9. For
Sale

10. Market analysis
Product Analysis Target Group
Education Age 25-30
Wealth Pretty
Skills Occupation

11. That’s
the one!
Market
Targeting

12. Some Marketing
Strategies…

13. TV Radio, prints,
,
internet

15. Reputation
TV news, Non-
profit Events…

16. The master of PR
Hugh Hefner
Founder of Play Boy

17. Long term,
Unique image
loyalty

20. A lesson for life:
Marketing is
definitively not tasty…
BUT IT WORKS!

21. Thank you!