How the Health Promotion Board (HPB) of Singapore uses New Media in health promotion.

1. How Media And New Communication Technology Can Be Used To Enhance Health Literacy Among Children At School Age Dr K Vijaya Director Corporate Marketing & Communication Division Health Promotion Board, Singapore

11. The Singapore Experience

14. Internet Activities in Singapore Source : 2006 Annual Survey on Infocomm Usage by IDA 9% 17% 4% Reading blogs created by others 5% 10% 12% Creation of own blogs 69% 26% - Related to health or health services 9% 35% 25% Downloading or listening to online music 28% 32% 52% For education or learning activities 0% 31% 58% Playing or downloading online games 25% 69% 59% Other information or general web browsing 59% 81% 67% For getting information 61% 86% 78% For communicating 60 yrs & above 15-59 yrs 10-14 yrs Internet activity

17. Multi-Channel Marketing Reach out to Singaporeans Outdoor Marketing Mobile eDMs TV Internet Press Radio Health Exhibition Center Health Information Center Health Resources Outreach Events

18. Traditional Media Target Groups and Channels Used Peer-to-peer marketing, press, outdoor media, events, electronic mailers STOMP AIDs; Smoking for Young Women Youth in tertiary institutions Press, magazines, radio; online; outdoor media; events Youth HIV/AIDs; Mental Wellness Youth in Secondary School Television Childhood Injury Prevention Programme; Hand, Foot & Mouth Disease; Myopia Kids aged 5 to 12 years Parenting magazine, radio, press, television Childhood Injury Prevention Programme; Hand, Foot & Mouth Disease; Myopia Parents with kids Channels Programmes Target Group

19. CHIPP

20. CHIPP TVC

21. HFMD

22. HFMD TVC

23. Myopia

24. Myopia TVC

25. LIME Sonic Bang

26. Smoking – Young Women

27. STOMP AIDS Challenge http://stompaids.yah.sg/

28. New Media

29. HPB Online http://www.hpb.gov.sg/

31. Youth Health Blog

32. Audible Hearts Online Counselling http://audiblehearts.yah.sg/

34. Mobile Ecards Over 1,100 eCards were sent on Valentine’s Day http://www.hpb.gov.sg/web/healthmessage/

35. HealthZone TeenStar

36. Healthy Lifestyle @ Teen Central

38. Bone Almighty http://teencentral.gov.sg/osteo/

39. HIC Online http://hic.hpb.gov.sg/

40. HealthZone http://www.hpb.gov.sg/healthzone/

45. Our Achievements 57% - 86.6% 2. Myopia campaign 41.2% - 58.56% 1. CHIPP media campaign Campaign Awareness Traditional Media 425,000 pageviews monthly 4. Food Info Search over 40,000 hits since launch 3. NutriLine Podcast over 2,700 votes 2. SMS voting 2,000 – 3,000 pageviews monthly 1. YAH blog Traffic New Media

50. Thank You