Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
12. "It's much easier to spend a lot of time
making your microphone louder
than it is working on making your
message more compelling"
–
Seth Godin
My Mentor in Marketing
13. Build something people want or need
Alrrrright Let’s Go!!!
&
You create joy or you remove pain
15. “Almost every failed startup has a product.
What failed startups don’t have
are enough customers.”
-
Gabriel Weinberg, Traction Book
The #1: Not Enough Customers
Too much product, no distribution strategy
16. The #2: Crappy Content!
Most is self-serving, not useful and pointless!
17. The #3: Don’t get enough attention
Crowded + doing what everybody else does
18. What can we learn from Pirates?
Pirate Marketing! ;-)
25. “Content is the keystone to inbound
marketing. Without content, there is no
SEO, no Social Media, no community
and no revenue.”
-
Rand Fishkin, Founder of Moz
2: Ideal: It’s fast, cheap, free to distribute,
measurable, build community and repeatable.
26. Inform Amuse
Educate Inspire
2: Content Topics: Write about problems /
challenges your target customers have.
27. 2: Content Calendar: Create list of topic ideas,
post frequently, create repeatable concepts.
28. 2: Weekend Reading: 5 News items, 5 Blog post,
5 New Product launches. Every Friday.
30. Use BuzzSumo to find content and topics.
Use Bitly to track links.
Use IFTTT to automate.
Use Canva to design fancy pictures, photos, graphic, etc.
Use Tweetbinder & Followerwonk to analyse tweets and followers.
Use crowd speaking platform Tunderclap to get heard.
Use Socialcam to produce video content.
Use Trello to create Content Calendar.
2: Content Tools:
31. CAN YOU
HANDLE THE
BIG GUN??!
3: Unconventional Marketing
32. “Unconventional Marketing is leaving
them no choice but to look at you”
-
Old colleague at Red Bull
3: Grabbing Attention:
(Uniqueness + Controversy + Simple Message)
33. “Publicity stunts can propel a startup
from anonymity to national recognition
in an instant.”
3: Publicity Stunt
-
Traction Book
34. 3: Publicity Stunt: WePay 600 pound block ice in
front of PayPal Conference.
35. 3: Publicity Stunt: Take a position, don’t just
have a positioning! -> Pick a Fight!