We are students from Yonsei University in South Korea participating in the UGET (undergraduate global experience team-project), which is a global program in the school of Business Administration, we help in consulting and managing the CAMP Sewing Center which was founded and established in order to help the unfortunate people in Philippines to be financially independent.

2. Student Volunteer Work for CAMP
This promotional material is voluntarily designed by students from the business department
of Yonsei University
.
This project is made by CAMP foundation, Work together foundation and volunteer students
to assist economic sustainability among residents in Towerville. Students play a leading
role in pursuing this project as a part of the global program

3. What is Towerville?
.
.

4. Problems inTowerville
1. Lack of Social infrastructure
2. Broken family phenomenon
The Building
SOLUTION of CAMP
Sewing center
3. Child poverty

5. Purpose of CAMP Sewing center
Providing a foundation for
long term sustainability
1. Vitalization of local 2. Solving the problem 3. Solving the problem
economy of broken families of broken families

6. 1. Vitalization of local CAMP Sewing center adopts a community business model that
economy aims to build local economic infrastructures by reinvesting the
profit to the local economy
2. Solving the problem CAMP Sewing center uses a certain amount of the profit to help the
of broken families problem of poverty among residents in Towerville
3. Solving the problem CAMP Sewing center seeks to introduce vocational training to
of broken families Towerville residents to create job opportunities in the long run

7. Network Collaboration
The Towerville camp sewing center is established through
partnerships with the following organizations
• TESDA : Technology, education and training
• BULAKAN State government : site and place
• SBS희망TV, Community chest of Korea: Financial support
• Work Together Foundation, Yonsei: Management
<Domestic network> <Local network>

8. Brand Story
Dreaming Leaves
Every pair of clothes or pair of shoes we buy
delivers the hope we contains a special story of someone significant
build together
Through our Good-natured consumption
The distance between broken families can get closer.
A young child who lived life with only the concern for every meal,
can now dream for her future.
Children who searched through garbage cans, can now rest at a
comfortable home.
We can stop women from being sold for the price of a sack of rice
And now, a sprout of hope is growing again in Towerville
where even a drop of clean water was difficult to find.
.
Dreaming Leaves delivers [HOPE]

9. Brand Identity
Dreaming Leaves the brand that within Towerville camp sewing center,
contains the image of a blooming bud which resembles beginning of hope
among the forced immigrants in the slum area
One hopeful leaf that blooms
amongst the hopeless,
는,
Does not aim to give unconditional support but
aims to create a base that enables them to be
financially independent
.
는,
Hopes to improve the quality of life among
producers the third world countries by
triggering a "Good natured consumption

10. Business Field(B2B)
<Factory work wears> <Uniforms>

11. Business Field(B2C)
<School Uniforms> <Household Items>
<Eco-bag>
<Towel>
<Cup-holders>

12. Value gained
Collaborating
company

13. Value Gained
01. Cost Reduction : through low price of raw materials and labor cost, we offer our product
02. Reliable Quality at a lower price.
03. Image Making
10000
9000
8000
7000 CURRENT
CAMP
6000
5000
4000
UNIFORM T-SHIRT WORKWEAR
“A 10% cost reduction compared to current cost”

14. Value Gained
01. Cost Reduction
02. Reliable Quality :with a low price we offer a trustworthy quality
03. Image Making
Every product goes through a
detailed hand made manufacturing
HANDMADE process
Our products are made of good fabric
and reliable technology that assures
sturdiness and durability
DURABILITY
With sufficient human resources and
work facilities, we guarantee
accurate product delivery
ACCURACY

15. 창출되는 가치
01. Cost Reduction
02. Reliable Quality
03. Image Making : Company can establish a positive image by the use of products with social significance
Companies with a high sustainability rate result to a 3.68%
higher income This shows that a company’s social
responsibility activity reflects its financial productivity.
Korea Productivity Center, Kim Dong Su
<Appreciation Plaque> <Local Newspaper Advertisement>

16. Actual CSR Case - STARBUCKS
Local Community Service Purchase of Environment protection
ethical coffee beans
 Community service  Reducing leftovers
 Protection of coffee farm
 Supporting youth activity  Recycling coffee beans
 Certification of freetrade
 Global Outreach campaign  No disposable cups
 Ethical purchase method
•2011 1st highest for Korean Sustainability index
•2011 1st rank for Korean Service Quality among Coffee Shops
Able to overcome the negative public opinion that they are earning unreasonable
profit without considering the circumstances of the local coffee farm

17. Actual CSR Case
Raemian, the construction company of Samsung, designed an eco bag made of nettle fabric containing
an environment friendly message of a “GREEN TOMORROW”
SK WYVERNS participated in a game wearing uniforms made of recycled plastic bottles
supporting the GREEN SPORTS campaign

18. 2011. 7. 15.
SBS hope TV
http://channel.pandora.tv/
channel/video.ptv?ch_useri
d=loveasia&prgid=42892002
&categid=33420848&page=4
1

19. 2011. 7. 17.
Hankyoreh Newspaper
http://www.hani.co.kr/a
rti/society/society_gene
ral/487766.html

20. 2011. 8. 2.
Kook min Newspaper
http://news.kukinews.com/a
rticle/view.asp?page=1&gCo
de=kmi&arcid=0005217418&cp
=nv

21. Office Address: 38B Unit A Road 1 Pagasa Quezon City, Manila, Philippine
e-mail : zesus86@naver.com (Person in charge: Junho Jeon)
withnews@gmail.com(Representative: Lee, Chul Yong )
Phone : +82-10-9082-9115 (Person in charge: Junho Jeon)
+82-10-2289-0094(Representative: Lee, Chul Yong )
Homepage : www.missionasia.co.kr
www.facebook.com/camp.asia