Social Media and the Business Imperative
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Presentation for the GFDD.
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Social Media and the Business Imperative
- 5. The old model, or one reason why PR is flawed Megaphone Flickr image uploaded by thivierr Shared under Creative Commons Attribution-Share Alike 2.0 Generic License The Earth Taken 7 December, 1972 Apollo 17 mission Courtesy: NASA Fresh Ground, Inc.
- 6. The Reality Fresh Ground, Inc.
- 7. The Reality Fresh Ground, Inc.
- 8. The Reality Fresh Ground, Inc.
- 9. The Reality Fresh Ground, Inc.
- 10. The Reality Fresh Ground, Inc.
- 11. The Reality Fresh Ground, Inc.
- 12. The Reality Fresh Ground, Inc.
- 13. The Reality Fresh Ground, Inc.
- 14. The Reality Fresh Ground, Inc.
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- 21. We’ll revisit these questions later…
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- 33. If you build it… http://www.flickr.com/photos/22711505@N05/5766880112/
- 35. … Only If You Can Be Found It’s a search game.And a social game. And a media game. All in one.
- 36. A good content marketing program used to be able thrive on one web presence (a website or blog with dynamic content) surrounded by a good social media Program. This “inbound” model does Not work as effectively now As it used to. Why? http://www.flickr.com/photos/jameskm03/5990507429/
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- 55. The Goal of SEO is to push your content to the top of Search Engine Results Pages
- 57. Paid Placement Unpaid (Organic) Placement
- 59. Before After
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- 66. • <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML>
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- 79. http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx
- 89. Katie Paine, via “Secrets of Social Media Marketing” Chapter 15
- 90. – – – – – – – – – “Secrets of Social Media Marketing” Chapter 15
- 91. Slide courtesy of KamiHuyse of Zoetica (@kamichat) http://bit.ly/SMARTObjectives
- 92. • • • • • • Jeremiah Owyang, via “Secrets of Social Media Marketing” Chapter 15
- 93. • • • • • • • • • • “Secrets of Social Media Marketing” Chapter 15
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Notas do Editor
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Not sure what that makes you…
- It starts with SMART Objectiveshttp://overtonecomm.blogspot.com/2010/10/commonsense-social-media-measurement.htmlIn order to get results from your marketing and public relations programs, you have to have a clear vision of what you want to achieve. We call these SMART Objectives. They are:Specific: not vagueMeasurable: have numbers attached to themAttainable: Are not too easy, or too hard to achieveResults-Oriented: they are tied to business goalsTime Bound: They have a time frame by which they can be accomplishedAnother way to think of this, is by asking yourself:How many/much of X results to I hope to achieve by X date? How many, by when?Let’s look at an example of a SMART Objective…