BU New Media Fall 2013 Part 2
•Transferir como PPTX, PDF•
2 gostaram•1,512 visualizações
My BU New Media Slides for Part 2 of Fall 2013
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (19)
Destaque
Destaque (14)
Semelhante a BU New Media Fall 2013 Part 2
Semelhante a BU New Media Fall 2013 Part 2 (20)
Mais de Todd Van Hoosear
Mais de Todd Van Hoosear (20)
Último
Último (20)
BU New Media Fall 2013 Part 2
- 8. Social media practitioners fall victim to three key ailmen This is the third of them… • FISHBOWL SYNDROME
- 9. Fishbowl Syndrome is dangerous for individuals and co • • http://www.niemanlab.org/2012/07/are-we-stuck-in-filter-bubbles-here-are-five-potential-paths-out/ http://www.thefilterbubble.com/
- 10. Source: Nielsen, State of the Media: The Social Media Report Q3 2011
- 11. • – – – –
- 12. • • • • • Shared by Natalie Levine
- 13. • • • • • • • I do some pretty egregious paraphrasing here – the book is better http://www.contentrulesbook.com/
- 17. • •
- 20. – –
- 21. • • •
- 22. • – – – • • •
- 23. • • – – – – –
- 35. • • • •
- 38. • •
- 45. The four critical elements to finding and influencing your influencers
- 46. • • • • • • •
- 49. • • • • • • • •
- 50. • • • • • •
- 51. • • • • •
- 56. • • • • 56
- 59. • • • – – – – •
- 60. • – –
- 61. • – • – • • •
- 62. • – – •
- 64. • – •
- 66. • • • •
- 67. • • • • •
- 68. •
- 69. • • • •
- 71. • • •
- 72. • • • • •
- 74. • • • •
- 78. • • • •
- 81. • <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML>
- 84. • • • http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
- 89. • • •
- 94. Product Marketing Sales Services & Support How can I innovate my products faster? How can I stay abreast of market research for R&D? How can I streamline my product development process? How can I improve brand visibility? How can I drive enhanced demand generation? How can I increase website traffic & ad revenue? How can I develop long-term relationships with customers? How can I reduce my sales cycle? How can I accelerate new client acquisition &upsell opportunities? How can I reduce support costs? How can I reduce response times in addressing client issues? How can I improve customer satisfaction & loyalty?
- 97. Source: David Armano, Edelman 2011, edelmandigital.com
- 98. Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives. December 2010.
- 100. 1 2 3 4 (Where we are today) 5 (Social CRM)
- 104. • • • • •
Notas do Editor
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.