Social Media Culture Change and New Marketing Models
•Transferir como PPTX, PDF•
1 gostou•872 visualizações
My presentation to the 2013 Progress Exchange Conference
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (6)
Semelhante a Social Media Culture Change and New Marketing Models
Semelhante a Social Media Culture Change and New Marketing Models (20)
Mais de Todd Van Hoosear
Mais de Todd Van Hoosear (20)
Último
Último (20)
Social Media Culture Change and New Marketing Models
- 3. • • • 3
- 4. “Ultimately social media is not about the tools, technology and whiz-bang things. It’s about culture and culture change.” - @ScottMonty
- 12. Before After
- 13. Fresh Ground, Inc. The old model, or one reason why marketing is flawed Megaphone Flickr image uploaded by thivierr Shared under Creative Commons Attribution-Share Alike 2.0 Generic License The Earth Taken 7 December, 1972 Apollo 17 mission Courtesy: NASA
- 14. Fresh Ground, Inc. The Reality
- 15. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 16. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 17. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 18. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 19. Fresh Ground, Inc. The Reality
- 20. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 21. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 22. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 23. Fresh Ground, Inc. A New Model Ideate Flickr image uploaded by Caveman (Kickin' 66 with Pete Zarria) Shared under Creative Commons Attribution-No Derivative Works 2.0 Generic License Share Flickr image uploaded by Ed Yourdon Shared under Creative Commons Attribution-Share Alike 2.0 Generic License Listen Flickr image uploaded by andronicusmax Shared under Creative Commons Attribution 2.0 Generic License Change Flickr image uploaded byadam*b Shared under Creative Commons Attribution 2.0 Generic License
- 31. • • • •
- 35. Katie Paine, via “Secrets of Social Media Marketing” Chapter 15
- 36. • • • • • • • • • • “Secrets of Social Media Marketing” Chapter 15
- 37. Slide courtesy of KamiHuyse of Zoetica (@kamichat)
- 44. • •
- 49. Social media practitioners fall victim to three key ailmen This is the second of them… • SHINY OBJECT SYNDROME
- 50. • • • • • • • http://www.contentrulesbook.com/ I do some pretty egregious paraphrasing here – the book is better
- 54. http://www.forbes.com/sites/davidvinjamuri/2011/11/03/ethics-and-the-5-deadly-sins-of-social-media/
- 57. • • • •
Notas do Editor
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Not sure what that makes you…
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- It starts with SMART Objectiveshttp://overtonecomm.blogspot.com/2010/10/commonsense-social-media-measurement.htmlIn order to get results from your marketing and public relations programs, you have to have a clear vision of what you want to achieve. We call these SMART Objectives. They are:Specific: not vagueMeasurable: have numbers attached to themAttainable: Are not too easy, or too hard to achieveResults-Oriented: they are tied to business goalsTime Bound: They have a time frame by which they can be accomplishedAnother way to think of this, is by asking yourself:How many/much of X results to I hope to achieve by X date? How many, by when?Let’s look at an example of a SMART Objective…
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.