6. …that you didn’t have before?
http://www.flickr.com/photos/bwjones/4227870410/ http://www.flickr.com/photos/27132029@N06/3480496238/ http://www.flickr.com/photos/reid-bee/6823026541/
7. The biggest risk? ROI.
http://www.flickr.com/photos/christian_johannesen/373288055 http://www.flickr.com/photos/4yas/3773768531 http://www.flickr.com/photos/soumit/77705063/
8. You can measure everything…
Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/
9. You can measure everything…
Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/
10. How do we get started?
http://www.flickr.com/photos/npobre/2601582256/
11. Many of you are already well on your way
http://www.flickr.com/photos/thegaffneys/396745383
18. Community Content Conversation Conversion
Successful social media programs involve all
four of these
The Crowd Kiss Old Newspaper Conversation, NYC, 1970 Pele Sorg
Flickr image uploaded by hipposrunsuperfast.com Flickr image uploaded by ShironenoEuro[busy] Flickr image uploaded by eye2eye Flickr image uploaded by CJ Sorg
Shared under Creative Commons Shared under Creative Commons Shared under Creative Commons Shared under Creative Commons
Attribution 2.0 Generic Attribution 2.0 Generic Attribution-NoDerivs2.0 Generic Attribution-ShareAlike2.0 Generic
License License License License
19. (notice I didn’t say “audience”)
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• http://www.flickr.com/photos/niallkennedy/40727794/
20. •
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Old Newspaper
Flickr image uploaded by ShironenoEuro[busy]
Shared under Creative Commons
Attribution 2.0 Generic
License
21. •
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(did I mention schedule
changes?) Conversation, NYC, 1970
Flickr image uploaded by eye2eye
Shared under Creative Commons
Attribution-NoDerivs2.0 Generic
License
22. What are your desired outcomes?
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• ??
Pele Sorg
Flickr image uploaded by CJ Sorg
Shared under Creative Commons
Attribution-ShareAlike2.0 Generic
License
23.
24. If you build it…
and promote the HELL out of it…
and KEEP promoting the hell out of
it…
they might come…
Once or twice…
25. (hope I don’t get
in trouble, or get
someone in
trouble, with this
example…)
26. Here’s another way to categorize all of
the tools that are available to you
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35.
36. Despite all this talk about social media, the
most effective tool for reaching, engaging
and motivating your community is still
EMAIL.!
@
And let’s face it, the phone (not texting, but
dialing) is still the least common
denominator.