Facebook! LinkedIn! Twitter! YouTube! … What’s all the fuss about?
These highly interactive online social media spaces offer your business great ways of communicating and listening to your existing customers and widening your market share. They also offer the opportunity to attract and retain valuable staff through brand recognition. However, you need to understand the pros/cons of social media, as well as, plan and resource your approach to social media effectively.
This presentation covers:
• Social Media - a new communications and marketing opportunities for your business
• What social media tool is good for what?
• Considerations and implications of implementing social media for business
• Developing a social media strategy to suit your business needs
43. Volume
Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
44. Reach
Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
45. Engagement
Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
46. Influence
Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
47. Share of Voice
Images from TweetReach Blog – 2 April 2012
http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
Size of the conversation – number of people talking about your brand – Facebook Insights
Spread of your content – measures the size of your potential audienceUse your ‘reach’ as your denominator
How are people engaging in conversation about your brandWhat are you doing to spread your content and engage your audience?“Shared, Replied to, Retweets, Comments, Likes,”What is important to your brand right now?Pay attention to what messages are getting the most attention – build on themRTs / Reach = % engagement
Encouraging people to actually do something – comment, share, buy, participateKinetic influence - who is participating and what is their influence?Brand Advocacy (Think Apple, Harley Davidson)
Compare how your business’s conversations compare against other businessesLearn from your competitors’ successes