Presentation given to the City of Salisbury Business Enterprise Network's Business Women's Network

1. viewing your business through a digital lens
Allison Miller
Salisbury BEC, Business Women’s Network
Monday 5 March, 2012
vanguardvisionsconsulting.com.au

2. Image By Ping News – Released to Public: Massive Sandstorm from the Northwest African Desert (NASA) - http://www.flickr.com/photos/pingnews/470812817/

3. National Broadband Network
= NBN
• High speed internet
• Faster than we can imagine
• Changing the landscape -
• Not just with digital fibre
but with digital
opportunities
Key enabler for many economic, social, technological and
environmental developments (Bowles, 2011)
Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413

4. Internet = Game Changer
• From one to many to many to
many; push vs pull
• Broken business models:
• Music industry
• Book/Publishing industry
• New ways of working:
• Collaborative/networked
• Open, personalised
• Give to get (FB, TW, Gmail)
The new digital economy will have an impact on all Australian Industries
and will require every business, community organisation and government
department to be NBN-ready( Bowles, 2011)
Image: 'Break Free' - http://www.flickr.com/photos/7762644@N04/2475011402

5. Is business NBN-ready?
• Digital capability or digital
‘e-readiness’
• Digital business culture:
• staff’s, customers’ &
suppliers’ digital literacy
• HR policies – tele-
working, micro-working,
collaborative rewards
In order for Australia to fully leverage the economic, social and environmental
benefits of the NBN, every Australian will need to improve their information
and communication technology (ICT) skills ( Bowles, 2011)
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

6. Is business NBN-ready?
• Supporting a culture of
ongoing development:
• PD
• Performance Plans
• Collaborative learning
communities
• Room to make mistakes
and test new ideas
This means new growth and sustainability opportunities for small to medium
sized businesses (SMEs) ( Bowles, 2011)
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

7. Is business NBN-ready?
• Digital Infrastructure:
• ‘the cloud’ storage
• Software as a service
• Semantic (predictive)
• Social Graph
• Web accessibility
• User interface & experience
• Interoperability
• Open source vs proprietary
• Virtual desktops
• Mobile devices and BYODs
SMEs need to analyse their current digital business model for its strengths
and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

8. Is business NBN-ready?
• Digital Processes:
• Online stores - eBusiness,
eCommerce, PayPal, eBay
• ePromotion & eMarketing
• Booking online (AusPost –
passports, Qld Hairdresser)
• Reminding customers (SMS)
• Digitally reporting – mobile
device forms (Pest 24/7)
… and implement and evaluate their own business’s digital capability
(Miller, 2012)
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

9. Is business NBN-ready?
• Digital Policies:
• HR
• ICT
• IP/copyright/Creative
Commons
• Digital sovereignty
• Moral rights
• Spam
• Privacy
• Social media
When will the NBN impact your business? Is it already impacting your
business?
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

10. Designing your digital future
• Creating your digital roadmap
• Digital strategic planning –
vision, mission, goals, etc
• Finance (crowd sourcing
finance – KickStarters)
• Risk Management
• Sustainability
• Competitors (shape shifing)
• Benchmarking and metrics
(data analytics)
Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518

11. Designing your digital future
• Digital Presence:
• Digital identity
• ePromotion & eMarketing
• Social media
• SEO, Tags, Keywords
• Google/Facebook
Adwords
• Digitalisation of
products/services (3D
printing)
• Google analytics
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

12. Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisionsconsulting.com.au
vanguardvisionsconsulting.com.au