Website Redesign and CMS Migrations - 2013 AMP Annual Meeting
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Website Redesign and CMS Migrations: Best Practices and Horror Stories. Presented by Amanda Charney, Ben Forstag and Ray van Hilst at the Association Media Publishing 2013 Annual Meeting
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Website Redesign and CMS Migrations - 2013 AMP Annual Meeting
- 2. Website Redesign and CMS Migration: &
- 3. Content Leaders • Amanda Charney – Director of Publications – International Association of Amusement Parks & Attractions • Ben Forstag – Senior Director of Communications – American Telemedicine Association • Ray van Hilst – Director, Client Strategy and Marketing – Vanguard Technology Corporation
- 4. www.vtcus.com/amp Slides, contact info, resources & more
- 7. Industry Council americantelemed.org Home Page Practice Telemedicine Learn about Telemedicine Get Involved About ATA American Telemedicine Association Sitemap Version 1.1 - Draft Updated 9 August 2012 Member Login Search My Profile Terms Privacy Contact Us Sitemap News Feed Social Feeds Social Media/Sharing Feature Area What is Telmedicine? Telemedicine FAQs Telmedicine Forms Standards Telemedicine in the News Connect Contact ATA Leadership Join ATA Membership Form International Partners Contact ASA Join Member Directory Featured Event Homepage Content Who is ATA? Careers Conversion Points: - Join - Resources for - HUB - Product & Service Directory Featured Case Study ATA Standards & Guidelines Guidelines from Other Organizations Telemedicine Statistics Public Policy & Advocacy Technical Standards Industry News Standards Working Groups Telemedicine Case Studies The HUB Special Interest Groups (SIGs) Sponsorship & Advertising Telemedicine Education ATA Meetings Webinars Online Education ATA Marketwatch Nomenclature Product & Service Directory Training Program Accreditation Telemedicine Resource Centers ATA MarketPlace Telemedicine News ATA Journals ATA News Press Release Archives ATA Media Sources ATA Blog Member Directory Policy Issues State Telemedicine Policy Policy Resources Policy A Teams Policy White Papers Policy Wiki Telemedicine Awards ATA Employment Center Join ATA Ads and Promo: - Sponsors/Sustaining Circle - Liability Insurance - Homepage Advertising - House Promo Spots Leadership Institutional Members Industry Members President's Council Individual Members Global Partners Donors
- 11. What Are You Aiming For? • Define the website’s mission • What does success look like? • Cosmetic or strategic change? • Market changes • Out of date technology
- 12. Expectations Management • Pre-work • Sell-in & Buy-in • Functionality & Design • Messaging
- 13. Content Audit
- 14. Consider Project Timing • Typical project timelines • Start content early – Content audit – Updating content • Planning around your business
- 15. Project Management Tools • Gantt Charts • MS Project • Client Extranets • Basecamp • Dropbox • Quickbase • Excel • Project Spec
- 16. Assign Resources • Dedicated PMs – Vendor – Client – External • Producer/Business Owner • Cross functional project team • Content team
- 17. Open Communication is Critical • Identify the true decision makers • Having hard conversations • Changing roles • Staffing turnover
- 18. Hellooo…. Murphy! • Proper project scoping • Identify unknowns early • Manage internal issues • Changing technology
- 21. • Followed a process • Put the member first • Focused decision making
- 22. Jennifer Fine OB/GYN Rural Practice 38 years Old Clinician/Early Explorer Oscar Jones EVP Operations and Services Medical Center 50 Years Old Administration/Resource Researcher Alex Mota VP Information Systems and Technology Medical Institution 45 years old IT Infrastructure/Implementer Academic/Shaper Leslie Martin Assistant Professor University Medical School 52 Years Old
- 23. Events News Case Studies & Standards Policy Networking Vendor/S upplier Directory Education Sponsorship Membership Clinician/Early Adopter ✓ ✓ ✓ ✓ Administrator/ Resource Researcher ✓ ✓ ✓ ✓ IT Infrastructure/ Implementer ✓ ✓ ✓ ✓ Academic/Sha per ✓ ✓ ✓ ✓ Manufacturer/I nfluencer ✓ ✓ ✓ ✓
- 24. Industry Council americantelemed.org Home Page Practice Telemedicine Learn about Telemedicine Get Involved About ATA American Telemedicine Association Sitemap Version 1.1 - Draft Updated 9 August 2012 Member Login Search My Profile Terms Privacy Contact Us Sitemap News Feed Social Feeds Social Media/Sharing Feature Area What is Telmedicine? Telemedicine FAQs Telmedicine Forms Standards Telemedicine in the News Connect Contact ATA Leadership Join ATA Membership Form International Partners Contact ASA Join Member Directory Featured Event Homepage Content Who is ATA? Careers Conversion Points: - Join - Resources for - HUB - Product & Service Directory Featured Case Study ATA Standards & Guidelines Guidelines from Other Organizations Telemedicine Statistics Public Policy & Advocacy Technical Standards Industry News Standards Working Groups Telemedicine Case Studies The HUB Special Interest Groups (SIGs) Sponsorship & Advertising Telemedicine Education ATA Meetings Webinars Online Education ATA Marketwatch Nomenclature Product & Service Directory Training Program Accreditation Telemedicine Resource Centers ATA MarketPlace Telemedicine News ATA Journals ATA News Press Release Archives ATA Media Sources ATA Blog Member Directory Policy Issues State Telemedicine Policy Policy Resources Policy A Teams Policy White Papers Policy Wiki Telemedicine Awards ATA Employment Center Join ATA Ads and Promo: - Sponsors/Sustaining Circle - Liability Insurance - Homepage Advertising - House Promo Spots Leadership Institutional Members Industry Members President's Council Individual Members Global Partners Donors
- 28. • Launching an AMS and CMS at the same time • Having other systems to move • New sections need new content
- 29. • AMS Upgrade plus new systems • More content than expected to migrate • Launching at a conference
- 30. • Responsive web design • Changing strategy • Scope creep • Delayed approvals • CMS Training
- 32. ATA Success • Significantly increased site traffic – Higher membership and conference participation • More visibility for ATA events and education • Engaging mobile audience • Increase advertising revenue • Content and navigation driven by user needs, not politics • Seamless, user friendly experience across all web platforms
- 33. IAAPA Success • Increased advertising sales • Direct access to international portals • Navigation driven by member needs • Better promotion of key programs/events • Protected key content behind member login • Expo focus delivered through mini-sites
- 34. Q & A
- 35. Have more questions? Reach out! • Amanda Charney, IAAPA acharney@iaapa.org 703.836.4800 • Ben Forstag, ATA bforstag@americantelemed.org 202.223.3333 • Ray van Hilst, Vanguard Technology rvanhilst@vtcus.com 703.439.1990 www.vtcus.com/amp
Notas do Editor
- Introductions
- Expectations –Everyone is busy, use opportunities to create sell-in of the project (and get buy-in)User Experience – acronymsFunctionality – define needs and do your requirements analysis early. Better to spend time on it now than be surprised later (or spend more money)Getting to know the team – both client and vendor, set some standards/procedures; who are the decision makers and influencersDesign for Associations - Before and After
- Everyone’s part is importantConsider all aspects of the project (strategy, technical, etc.)
- PM StaffingClient A – hired a dedicated internal PM (contractor). Project stayed pretty much on tasks and had clear internal feedback.Client A.2 – Allocate to someone’s job (dedicate and recognize time commitment, take other pieces off of plate)Client B – hired an external PM to coordinate and manage deadlines, but there was no internal PM to own project and push decisionsClient C – internal PM was only the check writer. Agency had to push and build consensus decisions without a clear owner.Cross Functional Teams:Client A – created an internal team to review project specs and development. This team was the first to review each step and provide feedback. Made sell-in to other groups much easier.
- Changing Roles – given the timeline, it might/probably is going to happenCommunicationsClient A – Group think and decision making/IT owned relationship and projectClient B – No decision maker. Design by committee.Client C – Great decision making and clear concise feedback
- Client A – lack of an internal PM who didn’t know scope. Kept pushing items they thought we should be doing.Client B – upgrade crashed dev site, had to rebuildClient C – Scope creep and additional integration needs. Hooks aren’t there in the AMS. (technology changes and lack of planning)Client D – Last minute staffing changes (both internal and vendor) – Lack of bench strength (back-up staffing, cross training)Client E– No mission or strategy for what you actually want to accomplish
- Introductions