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Stay creative. Perform for your clients.
Presentation outline…



              Market synopsis
              Clients & case studies
              What tagga does for you



                                 Stay creative. Perform for your clients.
                                             CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
Brands using mobile in 2009…




                               Stay creative. Perform for your clients.
                                           CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
The shift to mobile…




    Global mobile marketing is estimated
    to be $12 billion in the next 5 years 1

                   1
                       Canada Office of Consumer Affairs (2008)




                                                              Stay creative. Perform for your clients.
                                                                          CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
The market for mobile…




    There are now nearly 300 million
    mobile subscribers in North America 12

         1                                              2
             Canada Office of Consumer Affairs (2008)       CTIA—The Wireless Association (2008)




                                                                            Stay creative. Perform for your clients.
                                                                                         CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
The market for mobile…




    42%                 58%
                                                A slight majority (58%) of
                                                those recalling mobile
                                                advertising are male. 1

                                    Male
                                    Female




            1
                The Mobile Advertising Report.              The Mobile Advertising Report is produced by Limbo and
           GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US.




                                                                                              Stay creative. Perform for your clients.
                                                                                                                   CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
The market for mobile…



                                                            29%
         24%                      21%                                                  23%

                                                                                                                 5%
         18–24                   25–34                     35–49                    50–64                       64+




    The mean age of those seeing mobile
    advertising is increasing. 1

                 1
                     The Mobile Advertising Report.             The Mobile Advertising Report is produced by Limbo and
               GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US.




                                                                                                  Stay creative. Perform for your clients.
                                                                                                                       CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
The market for mobile…
                             (in percent)     18-29   30-49     40-64      65+

   Send or recieve text messages               85      65         38       11

   Take a picture

   Play a game
                                               82

                                               47
                                                       64

                                                       29
                                                                  42

                                                                  13
                                                                           22

                                                                            6
                                                                                          100% of age
   Play music

   Record a video
                                               38

                                               34
                                                       16

                                                       19
                                                                  5

                                                                  8
                                                                            2

                                                                            3
                                                                                          groups use their
   Access the internet

   Send or recieve email
                                               31

                                               28
                                                       22

                                                       21
                                                                  10

                                                                  12
                                                                            6

                                                                            6
                                                                                          phone more for
   Send or recieve instant messages

   Watch video
                                               26

                                               19
                                                       18

                                                       11
                                                                  11

                                                                  4
                                                                            7

                                                                            2
                                                                                          text than email. 1

   At least one of these activities            96      85         63       36




                                      1
                                          The Mobile Advertising Report.          The Mobile Advertising Report is produced by Limbo and
                                 GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US.




                                                                                                                    Stay creative. Perform for your clients.
                                                                                                                                         CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
The market for mobile…
                    (in percent)   iPhone Users      Non iPhone users

   Any format                      59.3              38.2



                                                                                In Q1 2009, 38% of all
   SMS                             22.5              17.6

   Mobile web                      28.4              10.7

   Social network

   MMS
                                   19.6

                                   17.1
                                                     7.3

                                                     7.1
                                                                                mobile users recalled
   TV/Video

   LBS
                                   14.8

                                   15.4
                                                     5.2

                                                     4.3
                                                                                seeing some form of
                                                                                                  1
   Gaming                          7.1               3.7                        mobile marketing.
   Mobile Radio                    9.3               3.6




                       1
                           The Mobile Advertising Report.              The Mobile Advertising Report is produced by BrightKite and
                        GfK/NOP research. The Q1, 2009 (US) report is based on a survey of 1 000+ representative adults in the US.




                                                                                                          Stay creative. Perform for your clients.
                                                                                                                               CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
Successful mobile campaigns…

                                                                          Print ads offered coupons for
                                                                          subscribing to SUBWAY texts
                                                                          5 000 customers opted in
 presents code to cashier                                                 13 000 sent messages
                                                                          8.8% redemption rate as
                                                                          compared to 1–2% from direct
                                                                          mail campaign
                                                                          16 store campaign expanded
                                                                          to 107 stores1
                            1
                                The Mobile Marketer.   http://www.mobilemarketer.com/cms/news/commerce/595.html




                                                                                              Stay creative. Perform for your clients.
                                                                                                                  CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
Successful mobile campaigns…

                                                                           Ads were run on Yahoo! and
                                                                           Weather.com mobile sites
                                                                           Click through rate 600% that of
                                                                           online advertising
 clicks mobile banner ad
                                                                           40% more visitors to mobile site
                                                                           than online site
                                                                           300% increase in call center volume
                                                                           Twice as many dealer lookups1


                           1
                               The Mobile Marketer.   http://www.mobilemarketer.com/cms/news/advertising/2647.html




                                                                                                Stay creative. Perform for your clients.
                                                                                                                     CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
Successful mobile campaigns…

                                                           Radio ads asked consumers
                                                           to text JIFFY to enter a
                                                           contest and receive a coupon
                                                           50% new household response
                                                           rate
                                                           Unique coupon coding allows
                                                           for accurate ROI computation
                                                           Campaign extended from
                                                           2 weeks to 6 months1

            1
                The Mobile Marketer.   http://www.mobilemarketer.com/cms/news/commerce/2551.html




                                                                               Stay creative. Perform for your clients.
                                                                                                   CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
tagga helps you go mobile…




    We sell exclusively to agencies so you
    can offer a fully integrated campaign.


                               Stay creative. Perform for your clients.
                                           CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
tagga helps you go mobile…


                             You’re able to
                             integrate mobile
                             across a brand’s
                             entire media mix.



                                   Stay creative. Perform for your clients.
                                               CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
tagga helps you go mobile…


                             You don’t have to
                             be tech-savvy to
                             use our platform.
                             You have control.



                                   Stay creative. Perform for your clients.
                                               CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
tagga helps you create…

                          Text 2 Win contests
                          Mobile coupons
                          Mobile websites
                          Interactive trivia
                          Text-based mobile
                          updates
                          Voting campaigns



                                 Stay creative. Perform for your clients.
                                             CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
tagga features…

                                                  Pitching and support
                                                  services
                                                  Comprehensive reporting
                                                  Free technical support
       Stay creative. Perform for your clients.   Unlimited keywords
                                                  Unlimited campaigns




                                                         Stay creative. Perform for your clients.
                                                                     CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
Let’s show you our agency platform…



                             Our platform is a
                             complete white-
                             label solution.




                                      Stay creative. Perform for your clients.
                                                  CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

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Tagga Media Mobile Marketing Presentation

  • 1. Stay creative. Perform for your clients.
  • 2. Presentation outline… Market synopsis Clients & case studies What tagga does for you Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 3. Brands using mobile in 2009… Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 4. The shift to mobile… Global mobile marketing is estimated to be $12 billion in the next 5 years 1 1 Canada Office of Consumer Affairs (2008) Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 5. The market for mobile… There are now nearly 300 million mobile subscribers in North America 12 1 2 Canada Office of Consumer Affairs (2008) CTIA—The Wireless Association (2008) Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 6. The market for mobile… 42% 58% A slight majority (58%) of those recalling mobile advertising are male. 1 Male Female 1 The Mobile Advertising Report. The Mobile Advertising Report is produced by Limbo and GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 7. The market for mobile… 29% 24% 21% 23% 5% 18–24 25–34 35–49 50–64 64+ The mean age of those seeing mobile advertising is increasing. 1 1 The Mobile Advertising Report. The Mobile Advertising Report is produced by Limbo and GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 8. The market for mobile… (in percent) 18-29 30-49 40-64 65+ Send or recieve text messages 85 65 38 11 Take a picture Play a game 82 47 64 29 42 13 22 6 100% of age Play music Record a video 38 34 16 19 5 8 2 3 groups use their Access the internet Send or recieve email 31 28 22 21 10 12 6 6 phone more for Send or recieve instant messages Watch video 26 19 18 11 11 4 7 2 text than email. 1 At least one of these activities 96 85 63 36 1 The Mobile Advertising Report. The Mobile Advertising Report is produced by Limbo and GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 9. The market for mobile… (in percent) iPhone Users Non iPhone users Any format 59.3 38.2 In Q1 2009, 38% of all SMS 22.5 17.6 Mobile web 28.4 10.7 Social network MMS 19.6 17.1 7.3 7.1 mobile users recalled TV/Video LBS 14.8 15.4 5.2 4.3 seeing some form of 1 Gaming 7.1 3.7 mobile marketing. Mobile Radio 9.3 3.6 1 The Mobile Advertising Report. The Mobile Advertising Report is produced by BrightKite and GfK/NOP research. The Q1, 2009 (US) report is based on a survey of 1 000+ representative adults in the US. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 10. Successful mobile campaigns… Print ads offered coupons for subscribing to SUBWAY texts 5 000 customers opted in presents code to cashier 13 000 sent messages 8.8% redemption rate as compared to 1–2% from direct mail campaign 16 store campaign expanded to 107 stores1 1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/595.html Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 11. Successful mobile campaigns… Ads were run on Yahoo! and Weather.com mobile sites Click through rate 600% that of online advertising clicks mobile banner ad 40% more visitors to mobile site than online site 300% increase in call center volume Twice as many dealer lookups1 1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/advertising/2647.html Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 12. Successful mobile campaigns… Radio ads asked consumers to text JIFFY to enter a contest and receive a coupon 50% new household response rate Unique coupon coding allows for accurate ROI computation Campaign extended from 2 weeks to 6 months1 1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/2551.html Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 13. tagga helps you go mobile… We sell exclusively to agencies so you can offer a fully integrated campaign. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 14. tagga helps you go mobile… You’re able to integrate mobile across a brand’s entire media mix. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 15. tagga helps you go mobile… You don’t have to be tech-savvy to use our platform. You have control. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 16. tagga helps you create… Text 2 Win contests Mobile coupons Mobile websites Interactive trivia Text-based mobile updates Voting campaigns Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 17. tagga features… Pitching and support services Comprehensive reporting Free technical support Stay creative. Perform for your clients. Unlimited keywords Unlimited campaigns Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  • 18. Let’s show you our agency platform… Our platform is a complete white- label solution. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

Notas do Editor