The document discusses social software design principles focused on the individual user. It argues that designers and developers often see metrics like user growth in multiples, while users experience social networks as connections between individuals. Successful social tools are personalized to manage users' networks and meet individual needs. The focus should be on attracting and retaining each person, not just growing user numbers or content.
16. +
∓
x ∑
∛
÷ -
+ ∑ ÷
∫
∫
Designer & Developer
÷
∛
sees social network as
∑
spikes in service use
+
÷
-
∓
∛ ∑
- ÷ + ∛
∫
∓
∫ +
∛ ∓
17. +
∓
x ∑
∛
÷ -
+ ∑ ÷
∫ People view social
∫
÷
networks as single
∛
connections with
∑
+ other people ÷
-
∓
∛ ∑
- ÷ + ∛
∫
∓
∫ +
∛ ∓
18. +
∓
x ∑
∛
÷ -
+ ∑ ÷
∫
∫
I met Zorba on the
People express the beach in Greece as
he was dancing
and singing by
himself
÷
∛
richness with another
+
person by a story
∑
+ about the person ÷
-
∓
∛ ∑
- ÷ + ∛
∫
∓
∫ +
∛ ∓
19. +
∓
x ∑
∛
÷ -
+ ∑ ÷
∫ People value the
∫
÷
∛ relationship
between others
∑
+ & services ÷
-
∓
∛ ∑
- ÷ + ∛
∫
∓
∫ +
∛ ∓
20. +
∓
x ∑
∛
÷ -
+ ∑ ÷
∫ People see a
∫
÷
connection to their
∛
network through
∑
+ the tool/service
÷
-
∓
∛ -÷∑ + ∛
∫
∫∓ +
∛ ∓
22. +
∓
x ∑
∛
÷ -
+ ∑ ÷
∫
∫
People use the social tool if it
÷
∛
works for managing & connecting
∑
the individuals in their life
+
÷
-
∓
∛ ∑
- ÷ + ∛
∫
∓
∫ +
∛ ∓
29. I Go Get Web
We sought “their” information
❖
Focus on content provider
❖
One device
❖
One use
❖
Proprietary formats
❖
Findability focus
❖
Development metaphor was navigation
❖
InfoCloud Solutions, Inc. - 2007
31. Come To Me Web
“My information” is found or created
❖
Focus on person using
❖
Reuse
❖
Attracting and keeping attracted
❖
Across devices
❖
Open formats
❖
Refindability focus
❖
Development metaphor is attraction
❖
InfoCloud Solutions, Inc. - 2007
34. InfoClouds
Global InfoCloud
Personal
InfoCloud
Local
InfoCloud External InfoCloud
InfoCloud Solutions, Inc. - 2007
35. Local InfoCloud
Portals
Location
Social
Software
Local
InfoCloud
Friends
Affiliations
Near in
Work
Thought
Organizations
InfoCloud Solutions, Inc. - 2007
40. Design for Personal Workflow
Person-centered
❖
Access to information
❖
Organization
❖
Tasks, actions, context aware
❖
InfoCloud Solutions, Inc. - 2007
41. Personal Info Cycle
Seeking
Local
InfoCloud
Recognizing
Global
InfoCloud
Personal
Retaining/Storing InfoCloud
Using/Creating
Following
InfoCloud Solutions, Inc. - 2007
45. Foundation for Development
❖ Build around & for people
❖ Capture perceptions, needs, &
uses/reuses
❖ Design information for adaptability
InfoCloud Solutions, Inc. - 2007
56. Tagging: Definition
Simple data/metadata externally applied to
❖
an object
Used for sorting
❖
A hook for aggregating
❖
Provides identifier and/or description
❖
Personal markers
❖
InfoCloud Solutions, Inc. - 2007
59. Folksonomy: Definition
❖ Folksonomy is the result of personal free
tagging of pages and objects for one's own
retrieval
❖ The tagging is usually done in a social
environment (shared and open to others)
❖ The act of tagging is done by the person
consuming the information
http://vanderwal.net/folksonomy.html
InfoCloud Solutions, Inc. - 2007
60. Folksonomy:Value
The value in this external tagging is derived
from people using their own vocabulary
and adding explicit meaning, which may
meaning
come from inferred understanding of the
information/object.
People are not so much categorizing, as
providing a means to connect items
(placing hooks) to provide their meaning in
their own understanding.
InfoCloud Solutions, Inc. - 2007
61. “The beauty of tagging is that it taps
into an existing cognitive process without
adding much cognitive cost”
Rashmi Sinha
http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html
InfoCloud Solutions, Inc. - 2006
62. Every person is an
expert in their own
vocabulary (tags)
InfoCloud Solutions, Inc. - 2007
63. Every Tag is Sacred
InfoCloud Solutions, Inc. - 2007
67. Business Tensions
Naming control People’s vocabulary
Sample groups Every perspective
In-house Outside service
$$$ w/ value $ w/ unknown value
Consistent Emergent
InfoCloud Solutions, Inc. - 2007
70. Scaling and Functionality
A - Personal Use
D
B - Serendipity
C C - Social Tagging
# People Tagging
Mature
B D - Complex Social
System
A
Times Object is Tagged
InfoCloud Solutions, Inc. - 2007
71. Phases of Interaction
Saving and tagging
❖
❖ Refinding
❖ Clicking, pivoting, exploring
❖ Searching
❖ One’s own tags
❖ Other’s tags
❖ Group
❖ Everybody
❖ Group Social Interaction
InfoCloud Solutions, Inc. - 2007
72. Personal to Social
Social
Personal Serendipity Complex
Mature
X X X X
Save & Tag
X X X X
Refind
X X X
Pivot & Explore
X X
Search
- X
Group Interaction
InfoCloud Solutions, Inc. - 2007
73. Social Web Ecosystem
~ 88.9%
Consumer
~ 10.%
Creators
~ 1%
Developers
~ .1%
Platform
InfoCloud Solutions, Inc. - 2007