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After Noah: Making Sense of the
     Flood (of Information)
             Thomas Vander Wal
         Presented to: Enterprise 2.0
       Boston, MA, USA :: 10 June 2008
2 Common Statements
Nobody is using
 our services
OR
Good
       Great
  Utterly fantastic
OMG we have way too
 much information
Encouraging Use
Add or improve guidance for use
Keep in mind:
perceived light use
can have high value
Number of Tags Per Item
                          Distribution of “x Tagged”
                                        A6473
                   90.0
# People Tagging




                   67.5




                   45.0




                   22.5




                     0



                                      Median

                          InfoCloud Solutions, Inc. 2008
Focus on values derived
Who is using the service?
What value is gained?
Personal
Collective
Collaborative
Newbie
Service Owner
Quick instructional videos
http://www.commoncraft.com/bookmarking-plain-english
Easy tagging -
similar to Amazon
Tag Yes/No




InfoCloud Solutions, Inc. - 2008
Provide many use cases
Continually highlight
various success stories
Move to pervasive tag
  tool integration
Integrate with search
Social search
Collective search
Selective social search:

• Groups
• Co-worker
• Selected interests
Personal contextual
      search
Too much info
Causes
Single tags
Tools too simple
Lacking structure


• Tags are taken as singles terms
• Not using co-occurrence
Lacking context

• No grouping of taggers
• ID does not tie to a persona or profile
• Lacking relationship of tagger
Facets needed
Across many
applications and services
External incentive
encouraged tagging
Taggers are adding tags
  terms to self-stem

(e.g. tag, tags, tagging)
Many misspellings
Tools need improved
guidance & in-line help
Solutions
Single tags

• Interface encourages diversity of tagging
• Use more than one tag
• Detect homogeneity
Use a taxonomist who
understands folksonomies
Terms Around an Object

Taxonomy                                       Folksonomy
                                               -   Ball (89)
 -   Ball                                      -   Circle (63)
 -   Sphere                                    -   Blue (23)
 -   Blue                                      -   Orb (11)
                                               -   Sphere (6)
 -   #A6437
                                               -   Gradient (3)
                                               -   ToBuy (3)
                                               -   Darkblue (2)
                                               -   Round (2)
                                               -   … 26 more

              InfoCloud Solutions, Inc. 2008
Part #A6473 Terms
                          Distribution of Terms
 Validate                            A6473
taxonomy    90.0


or add to
taxonomy                                   Value in
                   Interest
                                         Synonyms &
            67.5   & watch
                                         Unique views

            45.0




            22.5




              0




                       InfoCloud Solutions, Inc. 2008
Tool is simple

• Simplicity is good, but they need to be
  smarter
• Surface multiple context
• Surface co-occurrence of tags
• Lacking individual tagging
Embrace structure

• Use co-occurrence of terms
• Use identity and personal relationships
• Tie to a taxonomy
 • Existing
 • Generic
- Andy Edmonds @ http://surfmind.com/muzings/?p=107
Show context

• Human
• Object
• Related terms
Facets
Identify facets
• Interface
 • Takes time - neg
 • More complex interface may deter taggers
• Automated
 • People
 • Products & type
 • Geo-location
 • Temporal
Tools Get Out of the Way
Aggregate tags across tools


 • Tag in and across applications
  • Blogs, wikis, Sharepoint, etc.
 • Retrieve across applications and services to
   provide breadth and more value
Remove false incentives
 and focus real value -
  such as refindability
Auto-stemming
• Identify synonyms
• Plurals
• Spelling variations (incl. mis-spelling)
• International terms
Improve application
     guidance
Pulling it all together
Human needs and
   support
Support various uses
Improve the tools used
Thank You!


InfoCloud Solutions, Inc. - 2008
URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
Skype: tjvanderwal
             InfoCloud Solutions, Inc. - 2008

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