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Social media - and why you should use it!

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Heidi Nordby Lunde
Heidi Nordby Lunde

Draft, presentation - some examples in Norwegian. Comments and suggestions most welcome!

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Social media and why you should use it! Europeisk Ungdoms summer camp July 18, 2009
VamPus aka Heidi Nordby Lunde Community manager at Startsiden.no, blogger, talkshow host, member of the Conservative party (Høyre)  Blogg: http://vampus.blogspot.com  Twitter: http://twitter.com/vampus  Bookmarks: http://delicious.com/vampus/jasiden  http://www.slideshare.net/vampus  E-mail: vampus@gmail.com  Phone: +47 – 4001 9747
What is social media A generic term for online services, societies and activities that allows users to interact and share information. Also refered to as sites for user-generated content.
Why should you care?  Communicate  Participate  Build trust But social media is  Influence not pixie dust – it  Learn doesn’t magically transform a boring  Inspire message  Engage
Internet is the conversation – be a part of it!
Some platforms and their uses  Facebook  Connect and interact with members and supporters, organize events and activities, update with relevant information – listen to comments and suggestions  Twitter  Short messages for sharing information and getting feedback instantly  YouTube  Sharing videos and comments  Flickr  Sharing pictures – making official pic’s available for media  Blog  A simple publishing platform for text, pictures, videos maintained by an individual or an organisation
Facebook
Facebook
Facebook
The Power of Twitter
The Power of Twitter
#iranelection
Breaking News – Twitter, Flickr
Tweeter or twat?  Keep it personal, but not private  Listen before you speak  Follow & be followed  Be generous – share links & retweet  Be helpful – karma comes back to you  Make mistakes – and learn from it  Don’t spam
Tweeter or twat?
Making a great blog  What is great anyway?  Number of readers?  Influence?  Media attention?  It’s your blog – you decide!
Getting started  Choose a platform  Blogger.com, wordpress.com, blogg.no etc  Listen & learn  Read and be inspired by experienced bloggers  Engage in the community  Comment others blog, create a relevant bloggroll, link actively to sources and other bloggers when you write  Promote  Through Twitter, Facebook, e-mail signature, profiles on other sites
5 tips for bloggers  Have something to say, say it  Create value – original content  Be authentic – personal, not private  Engage in the community, be responsive  Have patience – it takes time to build an audience
Do not become comical Ali  Control the conversation by improving the conversation.  Hugh Mcleod
Effective communication  Effective communication is not about communicating, but getting the message through  Clear and consise  Support your arguments with facts (links)
The Power of Blogs
The Power of Blogs  Quality content, or  Breaking news, or  Controversies.  Symbiosis between social media and mainstream media
Questions?
Obama-campaign  Used their web-site as a hub  for news, blogs, activities, donating money, videos etc  Used Facebook-technology to activate voters  organising events, sharing information, helping people get in touch  Used e-mail and twitter for distribution
Today’s mission:  How should Jasiden use social media for maximum impact?  And how will you contribute?

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Social media - and why you should use it!

  • 1. Social media and why you should use it! Europeisk Ungdoms summer camp July 18, 2009
  • 2. VamPus aka Heidi Nordby Lunde Community manager at Startsiden.no, blogger, talkshow host, member of the Conservative party (Høyre)  Blogg: http://vampus.blogspot.com  Twitter: http://twitter.com/vampus  Bookmarks: http://delicious.com/vampus/jasiden  http://www.slideshare.net/vampus  E-mail: vampus@gmail.com  Phone: +47 – 4001 9747
  • 3. What is social media A generic term for online services, societies and activities that allows users to interact and share information. Also refered to as sites for user-generated content.
  • 4. Why should you care?  Communicate  Participate  Build trust But social media is  Influence not pixie dust – it  Learn doesn’t magically transform a boring  Inspire message  Engage
  • 5. Internet is the conversation – be a part of it!
  • 6. Some platforms and their uses  Facebook  Connect and interact with members and supporters, organize events and activities, update with relevant information – listen to comments and suggestions  Twitter  Short messages for sharing information and getting feedback instantly  YouTube  Sharing videos and comments  Flickr  Sharing pictures – making official pic’s available for media  Blog  A simple publishing platform for text, pictures, videos maintained by an individual or an organisation
  • 10. The Power of Twitter
  • 11. The Power of Twitter
  • 12.
  • 14. Breaking News – Twitter, Flickr
  • 15. Tweeter or twat?  Keep it personal, but not private  Listen before you speak  Follow & be followed  Be generous – share links & retweet  Be helpful – karma comes back to you  Make mistakes – and learn from it  Don’t spam
  • 17. Making a great blog  What is great anyway?  Number of readers?  Influence?  Media attention?  It’s your blog – you decide!
  • 18. Getting started  Choose a platform  Blogger.com, wordpress.com, blogg.no etc  Listen & learn  Read and be inspired by experienced bloggers  Engage in the community  Comment others blog, create a relevant bloggroll, link actively to sources and other bloggers when you write  Promote  Through Twitter, Facebook, e-mail signature, profiles on other sites
  • 19. 5 tips for bloggers  Have something to say, say it  Create value – original content  Be authentic – personal, not private  Engage in the community, be responsive  Have patience – it takes time to build an audience
  • 20. Do not become comical Ali  Control the conversation by improving the conversation.  Hugh Mcleod
  • 21. Effective communication  Effective communication is not about communicating, but getting the message through  Clear and consise  Support your arguments with facts (links)
  • 22. The Power of Blogs
  • 23. The Power of Blogs  Quality content, or  Breaking news, or  Controversies.  Symbiosis between social media and mainstream media
  • 25. Obama-campaign  Used their web-site as a hub  for news, blogs, activities, donating money, videos etc  Used Facebook-technology to activate voters  organising events, sharing information, helping people get in touch  Used e-mail and twitter for distribution
  • 26. Today’s mission:  How should Jasiden use social media for maximum impact?  And how will you contribute?