SlideShare uma empresa Scribd logo
1 de 36
Baixar para ler offline
Designing Around People
             October 10th 2012
Jonathan Cook


                @valtech


                #ComeToJUMP
 Why design around people?


 Facebook hype


 How do I rethink my business?
WHY
 DESIGN
AROUND
PEOPLE?
The Internet Is Being Rebuilt Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Our understanding of humans is increasing
Internal Purposes
                       35
                                                      Increased speed access
                                                                                                   Increased speed
                       30                             to internal experts
% Median improvement




                                                                                                   of access to knowledge

                       25                                     Increased employee
                                 Increased successful
                                                              satisfaction
                       20        innovation
                                                         Reduced     Decreased travel costs
                                                    time to market
                       15
                                Increased revenue
                       10
                                                Reduced opex                      Reduced communication costs
                       5
                       0
                            0            20                     40                60               80                 100
                                         % of respondent companies benefiting through
                                                  Social Business technologies
External Purposes & Suppliers

                       30
% Median improvement




                                                                Increased satisfaction of suppliers, partners, external experts
                       25
                                                                          Reduced
                                                                          travel costs                       Increased speed of access
                       20                            Reduced time to market               Increased               to knowledge
                                                                                          satisfaction
                       15              Increased successful
                                       innovation                                         of externals Reduced
                                                               Reduced product development costs
                                                                                                       communication
                       10       Increased revenue                                                      costs
                                                               Reduced supply chain costs
                       5
                       0
                            0             10            20              30               40             50              60
                                           % of respondent companies benefiting through
                                                    Social Business technologies
Customer Related Purposes

                       25
% Median improvement




                                                                  Decreased travel costs                        Increased customer
                       20       Reduced time to market                           Increased customer                      awareness
                                                                                 satisfaction
                                                                                                                     Increased
                       15                                                                                            customer
                                Increased successful innovation               Reduced market costs
                                                                                                                  consideration
                       10
                                        Increased revenue             Reduced support costs           Increased customer
                                                                                                      conversion + loyalty
                       5

                       0
                            0       10               20             30          40            50           60           70
                                         % of respondent companies benefiting through
                                                  Social Business technologies
Facebook Hype
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
WE ADAPT THE WAYS
    WE WORK WITH
          EXISTING
  TECHNOLOGY, TO
     NEW MEDIUMS
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
IS THIS
     PARTY
 GOING TO
BE SOCIAL?
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
IS THIS
     PARTY
 GOING TO
BE SOCIAL?
MANY
 LIGHTWEIGHT
INTERACTIONS
    OVER TIME.
Time to get heavy
Love




                           Time
HOW DO I
 RETHINK
      MY
BUSINESS?
Simplifying Facebook: Designing Around People
People as an innovation lens
Degree of value add
                       High




                       Med




                        Low   Low                Med     High
                                     Degree of newness
MINIMUM
MARKETABLE
  FEATURES
Many lightweight interactions over time
Pop-Up: Shop / Page / Catalogue / Offer / Event

   Open Graph
   Payment
   Scalable
   Cloud based
   Multi channel
   Costs buttons
QUESTIONS
REFERENCES
 PAUL ADAMS /PRODUCT MANAGER / FACEBOOK @Padday

 DUNCAN WATTS / RESEARCH SCIENTIST / YAHOO! @YahooResearch

 ROBIN DUNBAR / PROFFESSOR ANTHROPOLOGY / OXFORD UNIVERSITY

 ASA BRIGGS & PETER BURKE / Book: A SOCIAL HISTORY OF THE MEDIA

 DION HINCHCLIFFE & PETER KIM / Book: SOCIAL BUSINESS BY DESIGN

 JONATHAN COOK / HEAD NEW MEDIA / VALTECH @TrendShed
Thank you

Mais conteúdo relacionado

Semelhante a Simplifying Facebook: Designing Around People

Channel Vission Overview F500
Channel Vission Overview F500Channel Vission Overview F500
Channel Vission Overview F500asehgal
 
Drive More Value from Your Customer Experience Strategy
Drive More Value from Your Customer Experience Strategy Drive More Value from Your Customer Experience Strategy
Drive More Value from Your Customer Experience Strategy Get Satisfaction
 
Info Nl Marketing3 2007 Kickstart
Info Nl Marketing3 2007 KickstartInfo Nl Marketing3 2007 Kickstart
Info Nl Marketing3 2007 KickstartInfo.nl
 
Info Nl Marketing3 2007 Kickstart
Info Nl Marketing3 2007 KickstartInfo Nl Marketing3 2007 Kickstart
Info Nl Marketing3 2007 KickstartIskander Smit
 
Aviation Week Adv Mfg Metrics that Matter webcast
Aviation Week Adv Mfg Metrics that Matter webcastAviation Week Adv Mfg Metrics that Matter webcast
Aviation Week Adv Mfg Metrics that Matter webcastJulie Fraser
 
#UKISUG11 conference | Accelerating E-Invoice adoption
#UKISUG11 conference | Accelerating E-Invoice adoption#UKISUG11 conference | Accelerating E-Invoice adoption
#UKISUG11 conference | Accelerating E-Invoice adoptionSebastian Vitzthum
 
How Strategic Social Customer Service Generates and Preserves Revenue
How Strategic Social Customer Service Generates and Preserves Revenue How Strategic Social Customer Service Generates and Preserves Revenue
How Strategic Social Customer Service Generates and Preserves Revenue Kathy Herrmann
 
Ccf – Delivering Rich Customer Experience
Ccf – Delivering Rich Customer ExperienceCcf – Delivering Rich Customer Experience
Ccf – Delivering Rich Customer Experiencersnarayanan
 
Mc Kinsey Web2 Benefits
Mc Kinsey Web2 BenefitsMc Kinsey Web2 Benefits
Mc Kinsey Web2 BenefitsRoberto Grossi
 
Mc kinsey, how companies are benefinting from web 2.0
Mc kinsey, how companies are benefinting from web 2.0Mc kinsey, how companies are benefinting from web 2.0
Mc kinsey, how companies are benefinting from web 2.0landelijkhrteam
 
Differential Value Proposition presented by GE and Valkre
Differential Value Proposition presented by GE and ValkreDifferential Value Proposition presented by GE and Valkre
Differential Value Proposition presented by GE and ValkreBMAChicago
 
Sumeetrohatgielsevierinnovationlive0803 100318021958 Phpapp02
Sumeetrohatgielsevierinnovationlive0803 100318021958 Phpapp02Sumeetrohatgielsevierinnovationlive0803 100318021958 Phpapp02
Sumeetrohatgielsevierinnovationlive0803 100318021958 Phpapp02Sumeet Rohatgi
 
Customer centricity: still in its infancy?
Customer centricity: still in its infancy?Customer centricity: still in its infancy?
Customer centricity: still in its infancy?InSites on Stage
 
RightNow Brings Social Into The Customer Experience
RightNow Brings Social Into The Customer ExperienceRightNow Brings Social Into The Customer Experience
RightNow Brings Social Into The Customer ExperienceRightNow Technologies
 
Service&support as a strategic imperative
Service&support as a strategic imperativeService&support as a strategic imperative
Service&support as a strategic imperativeCatalina Popa
 
Illumin8 - i8: Reading to Support Innovation - Joe Buzzanga - Open Innovation...
Illumin8 - i8: Reading to Support Innovation - Joe Buzzanga - Open Innovation...Illumin8 - i8: Reading to Support Innovation - Joe Buzzanga - Open Innovation...
Illumin8 - i8: Reading to Support Innovation - Joe Buzzanga - Open Innovation...Allagi Open Innovation Services
 
Raona - How to implement an effective social media strategy - isc_2012
Raona - How to implement an effective social media strategy - isc_2012Raona - How to implement an effective social media strategy - isc_2012
Raona - How to implement an effective social media strategy - isc_2012Pablo Peris
 

Semelhante a Simplifying Facebook: Designing Around People (20)

Channel Vission Overview F500
Channel Vission Overview F500Channel Vission Overview F500
Channel Vission Overview F500
 
Drive More Value from Your Customer Experience Strategy
Drive More Value from Your Customer Experience Strategy Drive More Value from Your Customer Experience Strategy
Drive More Value from Your Customer Experience Strategy
 
Info Nl Marketing3 2007 Kickstart
Info Nl Marketing3 2007 KickstartInfo Nl Marketing3 2007 Kickstart
Info Nl Marketing3 2007 Kickstart
 
Info Nl Marketing3 2007 Kickstart
Info Nl Marketing3 2007 KickstartInfo Nl Marketing3 2007 Kickstart
Info Nl Marketing3 2007 Kickstart
 
Aviation Week Adv Mfg Metrics that Matter webcast
Aviation Week Adv Mfg Metrics that Matter webcastAviation Week Adv Mfg Metrics that Matter webcast
Aviation Week Adv Mfg Metrics that Matter webcast
 
#UKISUG11 conference | Accelerating E-Invoice adoption
#UKISUG11 conference | Accelerating E-Invoice adoption#UKISUG11 conference | Accelerating E-Invoice adoption
#UKISUG11 conference | Accelerating E-Invoice adoption
 
How Strategic Social Customer Service Generates and Preserves Revenue
How Strategic Social Customer Service Generates and Preserves Revenue How Strategic Social Customer Service Generates and Preserves Revenue
How Strategic Social Customer Service Generates and Preserves Revenue
 
Ccf – Delivering Rich Customer Experience
Ccf – Delivering Rich Customer ExperienceCcf – Delivering Rich Customer Experience
Ccf – Delivering Rich Customer Experience
 
Pro SC introduction
Pro SC introductionPro SC introduction
Pro SC introduction
 
B2B outsourcing in the Middle East
B2B outsourcing in the Middle EastB2B outsourcing in the Middle East
B2B outsourcing in the Middle East
 
Mc Kinsey Web2 Benefits
Mc Kinsey Web2 BenefitsMc Kinsey Web2 Benefits
Mc Kinsey Web2 Benefits
 
Mc kinsey, how companies are benefinting from web 2.0
Mc kinsey, how companies are benefinting from web 2.0Mc kinsey, how companies are benefinting from web 2.0
Mc kinsey, how companies are benefinting from web 2.0
 
Getting the most out of your trial
Getting the most out of your trialGetting the most out of your trial
Getting the most out of your trial
 
Differential Value Proposition presented by GE and Valkre
Differential Value Proposition presented by GE and ValkreDifferential Value Proposition presented by GE and Valkre
Differential Value Proposition presented by GE and Valkre
 
Sumeetrohatgielsevierinnovationlive0803 100318021958 Phpapp02
Sumeetrohatgielsevierinnovationlive0803 100318021958 Phpapp02Sumeetrohatgielsevierinnovationlive0803 100318021958 Phpapp02
Sumeetrohatgielsevierinnovationlive0803 100318021958 Phpapp02
 
Customer centricity: still in its infancy?
Customer centricity: still in its infancy?Customer centricity: still in its infancy?
Customer centricity: still in its infancy?
 
RightNow Brings Social Into The Customer Experience
RightNow Brings Social Into The Customer ExperienceRightNow Brings Social Into The Customer Experience
RightNow Brings Social Into The Customer Experience
 
Service&support as a strategic imperative
Service&support as a strategic imperativeService&support as a strategic imperative
Service&support as a strategic imperative
 
Illumin8 - i8: Reading to Support Innovation - Joe Buzzanga - Open Innovation...
Illumin8 - i8: Reading to Support Innovation - Joe Buzzanga - Open Innovation...Illumin8 - i8: Reading to Support Innovation - Joe Buzzanga - Open Innovation...
Illumin8 - i8: Reading to Support Innovation - Joe Buzzanga - Open Innovation...
 
Raona - How to implement an effective social media strategy - isc_2012
Raona - How to implement an effective social media strategy - isc_2012Raona - How to implement an effective social media strategy - isc_2012
Raona - How to implement an effective social media strategy - isc_2012
 

Mais de Valtech UK

Get to know your users using Lean UX
Get to know your users using Lean UXGet to know your users using Lean UX
Get to know your users using Lean UXValtech UK
 
The Art of Visualising Software - Simon Brown
The Art of Visualising Software - Simon BrownThe Art of Visualising Software - Simon Brown
The Art of Visualising Software - Simon BrownValtech UK
 
Get to know your users
Get to know your users Get to know your users
Get to know your users Valtech UK
 
LeanUX and Agile in the Public Sector
LeanUX and Agile in the Public SectorLeanUX and Agile in the Public Sector
LeanUX and Agile in the Public SectorValtech UK
 
Transforming nhs choices using agile and lean ux agile manc
Transforming nhs choices using agile and lean ux agile mancTransforming nhs choices using agile and lean ux agile manc
Transforming nhs choices using agile and lean ux agile mancValtech UK
 
Digital Inclusion in the Public Sector
Digital Inclusion in the Public SectorDigital Inclusion in the Public Sector
Digital Inclusion in the Public SectorValtech UK
 
Presentation compressed
Presentation compressedPresentation compressed
Presentation compressedValtech UK
 
The Mobile Landscape - Do you really need an app?
The Mobile Landscape - Do you really need an app?The Mobile Landscape - Do you really need an app?
The Mobile Landscape - Do you really need an app?Valtech UK
 
Modern Digital Design: The power of Responsive Design
Modern Digital Design: The power of Responsive DesignModern Digital Design: The power of Responsive Design
Modern Digital Design: The power of Responsive DesignValtech UK
 
White Paper: "Designing Around People"
White Paper: "Designing Around People" White Paper: "Designing Around People"
White Paper: "Designing Around People" Valtech UK
 
The mobile landscape - Do you really need an app?
The mobile landscape - Do you really need an app?The mobile landscape - Do you really need an app?
The mobile landscape - Do you really need an app?Valtech UK
 
An Introduction to Responsive Design
An Introduction to Responsive DesignAn Introduction to Responsive Design
An Introduction to Responsive DesignValtech UK
 
Customer case - IC companys
Customer case - IC companysCustomer case - IC companys
Customer case - IC companysValtech UK
 
Part 1: "Making Agile Work" Webinar Series: Inception
Part 1: "Making Agile Work" Webinar Series: InceptionPart 1: "Making Agile Work" Webinar Series: Inception
Part 1: "Making Agile Work" Webinar Series: InceptionValtech UK
 
Experience Report: FLIGHTGLOBAL.COM
Experience Report: FLIGHTGLOBAL.COMExperience Report: FLIGHTGLOBAL.COM
Experience Report: FLIGHTGLOBAL.COMValtech UK
 
Agile UX integration
Agile UX integrationAgile UX integration
Agile UX integrationValtech UK
 
Agile in highly regulated environments
Agile in highly regulated environmentsAgile in highly regulated environments
Agile in highly regulated environmentsValtech UK
 
Using CFD, SPC and Kanban on UK GOV IT projects
Using CFD, SPC and Kanban on UK GOV IT projects Using CFD, SPC and Kanban on UK GOV IT projects
Using CFD, SPC and Kanban on UK GOV IT projects Valtech UK
 
Adapting agile to the entreprise
Adapting agile to the entreprise Adapting agile to the entreprise
Adapting agile to the entreprise Valtech UK
 
Simplifying Facebook Commerce
Simplifying Facebook Commerce Simplifying Facebook Commerce
Simplifying Facebook Commerce Valtech UK
 

Mais de Valtech UK (20)

Get to know your users using Lean UX
Get to know your users using Lean UXGet to know your users using Lean UX
Get to know your users using Lean UX
 
The Art of Visualising Software - Simon Brown
The Art of Visualising Software - Simon BrownThe Art of Visualising Software - Simon Brown
The Art of Visualising Software - Simon Brown
 
Get to know your users
Get to know your users Get to know your users
Get to know your users
 
LeanUX and Agile in the Public Sector
LeanUX and Agile in the Public SectorLeanUX and Agile in the Public Sector
LeanUX and Agile in the Public Sector
 
Transforming nhs choices using agile and lean ux agile manc
Transforming nhs choices using agile and lean ux agile mancTransforming nhs choices using agile and lean ux agile manc
Transforming nhs choices using agile and lean ux agile manc
 
Digital Inclusion in the Public Sector
Digital Inclusion in the Public SectorDigital Inclusion in the Public Sector
Digital Inclusion in the Public Sector
 
Presentation compressed
Presentation compressedPresentation compressed
Presentation compressed
 
The Mobile Landscape - Do you really need an app?
The Mobile Landscape - Do you really need an app?The Mobile Landscape - Do you really need an app?
The Mobile Landscape - Do you really need an app?
 
Modern Digital Design: The power of Responsive Design
Modern Digital Design: The power of Responsive DesignModern Digital Design: The power of Responsive Design
Modern Digital Design: The power of Responsive Design
 
White Paper: "Designing Around People"
White Paper: "Designing Around People" White Paper: "Designing Around People"
White Paper: "Designing Around People"
 
The mobile landscape - Do you really need an app?
The mobile landscape - Do you really need an app?The mobile landscape - Do you really need an app?
The mobile landscape - Do you really need an app?
 
An Introduction to Responsive Design
An Introduction to Responsive DesignAn Introduction to Responsive Design
An Introduction to Responsive Design
 
Customer case - IC companys
Customer case - IC companysCustomer case - IC companys
Customer case - IC companys
 
Part 1: "Making Agile Work" Webinar Series: Inception
Part 1: "Making Agile Work" Webinar Series: InceptionPart 1: "Making Agile Work" Webinar Series: Inception
Part 1: "Making Agile Work" Webinar Series: Inception
 
Experience Report: FLIGHTGLOBAL.COM
Experience Report: FLIGHTGLOBAL.COMExperience Report: FLIGHTGLOBAL.COM
Experience Report: FLIGHTGLOBAL.COM
 
Agile UX integration
Agile UX integrationAgile UX integration
Agile UX integration
 
Agile in highly regulated environments
Agile in highly regulated environmentsAgile in highly regulated environments
Agile in highly regulated environments
 
Using CFD, SPC and Kanban on UK GOV IT projects
Using CFD, SPC and Kanban on UK GOV IT projects Using CFD, SPC and Kanban on UK GOV IT projects
Using CFD, SPC and Kanban on UK GOV IT projects
 
Adapting agile to the entreprise
Adapting agile to the entreprise Adapting agile to the entreprise
Adapting agile to the entreprise
 
Simplifying Facebook Commerce
Simplifying Facebook Commerce Simplifying Facebook Commerce
Simplifying Facebook Commerce
 

Último

Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 

Último (20)

Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 

Simplifying Facebook: Designing Around People

  • 1. Designing Around People October 10th 2012
  • 2. Jonathan Cook @valtech #ComeToJUMP
  • 3.  Why design around people?  Facebook hype  How do I rethink my business?
  • 5. The Internet Is Being Rebuilt Around People
  • 9. Our understanding of humans is increasing
  • 10. Internal Purposes 35 Increased speed access Increased speed 30 to internal experts % Median improvement of access to knowledge 25 Increased employee Increased successful satisfaction 20 innovation Reduced Decreased travel costs time to market 15 Increased revenue 10 Reduced opex Reduced communication costs 5 0 0 20 40 60 80 100 % of respondent companies benefiting through Social Business technologies
  • 11. External Purposes & Suppliers 30 % Median improvement Increased satisfaction of suppliers, partners, external experts 25 Reduced travel costs Increased speed of access 20 Reduced time to market Increased to knowledge satisfaction 15 Increased successful innovation of externals Reduced Reduced product development costs communication 10 Increased revenue costs Reduced supply chain costs 5 0 0 10 20 30 40 50 60 % of respondent companies benefiting through Social Business technologies
  • 12. Customer Related Purposes 25 % Median improvement Decreased travel costs Increased customer 20 Reduced time to market Increased customer awareness satisfaction Increased 15 customer Increased successful innovation Reduced market costs consideration 10 Increased revenue Reduced support costs Increased customer conversion + loyalty 5 0 0 10 20 30 40 50 60 70 % of respondent companies benefiting through Social Business technologies
  • 16. WE ADAPT THE WAYS WE WORK WITH EXISTING TECHNOLOGY, TO NEW MEDIUMS
  • 19. IS THIS PARTY GOING TO BE SOCIAL?
  • 25. IS THIS PARTY GOING TO BE SOCIAL?
  • 27. Time to get heavy Love Time
  • 28. HOW DO I RETHINK MY BUSINESS?
  • 30. People as an innovation lens Degree of value add High Med Low Low Med High Degree of newness
  • 33. Pop-Up: Shop / Page / Catalogue / Offer / Event  Open Graph  Payment  Scalable  Cloud based  Multi channel  Costs buttons
  • 35. REFERENCES  PAUL ADAMS /PRODUCT MANAGER / FACEBOOK @Padday  DUNCAN WATTS / RESEARCH SCIENTIST / YAHOO! @YahooResearch  ROBIN DUNBAR / PROFFESSOR ANTHROPOLOGY / OXFORD UNIVERSITY  ASA BRIGGS & PETER BURKE / Book: A SOCIAL HISTORY OF THE MEDIA  DION HINCHCLIFFE & PETER KIM / Book: SOCIAL BUSINESS BY DESIGN  JONATHAN COOK / HEAD NEW MEDIA / VALTECH @TrendShed