Companies are now expected to provide an online experience built around ‘people’ rather than content. As people are social animals, it’s important to rethink the fundamentals of your online presence with a people centric approach. This session will introduce the idea of ‘social by design’ and discuss the methodology and platforms that you can use to simplify and monetise from your social media relationship, with real life examples of Facebook commerce and multichannel social integration.This is the presentation Valtech's Jonathan Cook gave at JUMP 2012.
35. REFERENCES
PAUL ADAMS /PRODUCT MANAGER / FACEBOOK @Padday
DUNCAN WATTS / RESEARCH SCIENTIST / YAHOO! @YahooResearch
ROBIN DUNBAR / PROFFESSOR ANTHROPOLOGY / OXFORD UNIVERSITY
ASA BRIGGS & PETER BURKE / Book: A SOCIAL HISTORY OF THE MEDIA
DION HINCHCLIFFE & PETER KIM / Book: SOCIAL BUSINESS BY DESIGN
JONATHAN COOK / HEAD NEW MEDIA / VALTECH @TrendShed