Simplifying Facebook Commerce

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This is the presentation Jonathan Cook (valtech's Head of New Media) gave at the eCommerce Expo this year. The presentation is about Facebook Commerce.

Tecnologia Negócios

SIMPLIFYING FACEBOOK COMMERCE
HOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS

Putting the customer
at the heart of
planning and the
tools and techniques
that enable
F-Commerce

AGENDA

WHO AM I?

ORIFLAME

WHY FACEBOOK COMMERCE?

CUSTOMER CENTRIC PLANNING

MEASUREMENT

THINGS I HAVEN’T COVERED

GLOBAL MUSCLE
– LOCAL BRAINS
Global

$100 M
1500 EMPLOYEES
18 OFFICES
8 COUNTRIES

ORIFLAME

€1,316M

FOUNDED 1967

60 COUNTRIES

UK SINCE 1970

3M CONSULTANTS

ORIFLAME BEAUTY STORE
HTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE

CONCEPT TO DELIVERY

REGISTERED CONSULTANT STORES

DIRECT SALES TO NETWORK

CUSTOMER NEED

PILOT LAUNCH

Facebook Commerce
is eCommerce with
opportunities
magnified by social
leverage

WEB BRANDS BILLIONS OF USER MINUTES (U.S.)

30 MILLION
ACTIVE USERS
IN THE UK
SOURCE: WWW.SOCIALBAKERS.COM

$34 BILLION
SOURCE: WWW.SOCIALCOMMERCETODAY.COM

20 MILLION APP INSTALLATIONS PER DAY

350 MILLION MOBILE USERS

130 FRIENDS

SOURCE: FACEBOOK

117% ADDITIONAL AMOUNT A FAN WILL SPEND

“LIKE” 51% INCREASED CHANCE OF PURCHASE

30%-200% COMPANY REGISTRATION INCREASE

SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY

LOCATION WHERE
CUSTOMERS
SPEND A LOT OF
TIME

INCREASES
PROBABILITY
OF “WORD OF
MOUTH” SALES

F-COMMERCE
INDUSTRY
ADOPTION IS
ACCELERATING

MOBILE
ADOPTION OF
FACEBOOK IS
INCREASING

Implementing
services which
make sense in a
social platform
setting

STORE THE ONLY OPTION?

R&D

CUSTOMER SERVICE

MARKETING

COMPONENTS

STORES OPEN GRAPH

DEALS LIKE

CREDITS OPEN GRAPH API

CHECK IN ADVERTISING

LOGIN MARKETING

BUT YOU STILL NEED TO CONSIDER…

PRODUCT SELECTION

HOSTING

PAYMENT

F8 (HTTP://WWW.FACEBOOK.COM/F8)

VISIT FACEBOOK.COM/VALTECHUK
JONATHAN.COOK@VALTECH.CO.UK

EXHIBITING AT STAND 201

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Simplifying Facebook Commerce

1. SIMPLIFYING FACEBOOK COMMERCE HOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS

2. Putting the customer at the heart of planning and the tools and techniques that enable F-Commerce

3. AGENDA WHO AM I? ORIFLAME WHY FACEBOOK COMMERCE? CUSTOMER CENTRIC PLANNING MEASUREMENT THINGS I HAVEN’T COVERED

4. GLOBAL MUSCLE – LOCAL BRAINS Global $100 M 1500 EMPLOYEES 18 OFFICES 8 COUNTRIES

5. ORIFLAME

6. ORIFLAME €1,316M FOUNDED 1967 60 COUNTRIES UK SINCE 1970 3M CONSULTANTS

7. ORIFLAME BEAUTY STORE HTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE CONCEPT TO DELIVERY REGISTERED CONSULTANT STORES DIRECT SALES TO NETWORK CUSTOMER NEED PILOT LAUNCH

8. WHY FACEBOOK COMMERCE?

9. Facebook Commerce is eCommerce with opportunities magnified by social leverage

10. FACEBOOK ACTIVE USER TIMELINE

11. WEB BRANDS BILLIONS OF USER MINUTES (U.S.)

12. 30 MILLION ACTIVE USERS IN THE UK SOURCE: WWW.SOCIALBAKERS.COM

13. $34 BILLION SOURCE: WWW.SOCIALCOMMERCETODAY.COM

14. 20 MILLION APP INSTALLATIONS PER DAY 350 MILLION MOBILE USERS 130 FRIENDS SOURCE: FACEBOOK

15. SOURCE: ME

16. 117% ADDITIONAL AMOUNT A FAN WILL SPEND “LIKE” 51% INCREASED CHANCE OF PURCHASE 30%-200% COMPANY REGISTRATION INCREASE SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY

17.

18. DRIVES E-COMMERCE TRAFFIC GROWTH

19. LOCATION WHERE CUSTOMERS SPEND A LOT OF TIME

20. DRIVES LOYALTY SALES

21. INCREASES PROBABILITY OF “WORD OF MOUTH” SALES

22. F-COMMERCE INDUSTRY ADOPTION IS ACCELERATING

23. MOBILE ADOPTION OF FACEBOOK IS INCREASING

24. CUSTOMER CENTRIC PLANNING

25. Implementing services which make sense in a social platform setting

26. STORE THE ONLY OPTION? R&D CUSTOMER SERVICE MARKETING

27. CONCEPT GENERATION

28. INSPECT AND ADAPT