15. 3 Simple Steps…….
Customer Responsive Platform:
Agile content & multichannel
campaign management, from
The designer to the publisher, based on
brand assets centralisation (digital
Publishing)
Digital Analytics: Agile data-
driven marketing initiatives, for
more relevance to the consumer
and more ROI for the marketer.
Organisation and Governance: Agile
Marketing project management,
responsiveness and
performance-driven, through
more cross-functional
collaboration and adaption
to feedback
26. You need to speak to us about the 4th secret one
If you want to chat about this further please contact:
Jonathan Cook
jonathan.cook@valtech.co.uk
Also – you can download document which explains our Agile
Marketing philosophy here: http://bit.ly/12JKwDJ
Editor's Notes
Traditional media has not gone away. Digital just increases the channels
Silos around digital channel. People and technology.When you think about 30p for trad marketing – something is broken.Furthermore. Consistent customer experience.“We need a Facebook strategy”
Furiously innovate in silosReturn from a channel is not big enough to warrant experimental investment
Many moving parts >>>> AgileAgile at organisational level and project levelBut…… people don’t understand Agile (especially at an organisational level)