1. Workshop
Guerrilla research
methods for mobile UX
UX Bristol 2011
valsplat | usability research
Denise Pires & Stijn Nieuwendijk
@denisepires, @stijnn, @valsplat

2. lab
2

3. lab

4. 4

5. Valsplat?

6. We want people to
experience the joy
and ease of great
digital products.

7. lab
7

9. test participant
moderator
test participant
simulator observer
9

11. 11
11

13. context
Zoek de man!

14. context

15. Many great ways to get
user insights on mobile UX:
› Ethnographic research
› Concept & Usability testing
› Shadowing
› Eye tracking
› Etc.

16. 16

17. 17

18. Go light & lo fi

19. Test early and often

21. Weapons of choice
› Paper prototyping
› Mock up testing

22. How?

23. All you need:
› Test material
› “Real” users
› Realistic scenario’s
› Sharp observation

24. Test material
› Most important flows
› Not just happy path
› Real copy

25. iPhone 10:15 PM
Company
logo
Mobile tax guide
Search the tax guide
Advanced Search
Browse by category
My files
About
Home Help

27. Real users
› No UX-designers
› Not involved
› Ideally: target group

28. Realistic scenario’s
› Situations
› No freebies
› Open questions

29. 29

30. Sharp observation
› Focus on expectation,
behavior and
interaction first
› Opinions second

31. Your turn!

32. Assignment
Test a mobile app for tax
consultants in a
Paper prototype
or
HTML demo

33. About the app
› For tax consultants
› Reference, research,
referral tool for laws
and articles

34. Research questions
› To what extent can
people interact with this
app?
› Can it be improved?
› If so: how?

35. Roles & activities
› Test participant
› Moderator
› Observer(s)

36. Scenarios
› Formulate scenarios,
tasks and questions
(about 5 min.)

37. Moderator
› Let users perform the
tasks as independently
as possible.

38. Observer(s)
› Pay close attention to
what the test participant
does while performing
the task(s).
› Note down every aspect
and detail.

39. Divide the roles
Let test participants
grab some coffee!

40. Moderator & Observer
› Example scenario:
‘You are at a client. You are
wondering what the
exceptions are regarding the
window tax. You want to
look this up on your tax
app.’

41. Mock-up demo:
madebypit.com/tax

42. Start the test!

46. What did you see &
learn?

48. The usability lab
was only the beginning…
48

49. Go light & lo fi

50. Test early and often

51. Kill your darlings!

52. Thank you!
denise@valsplat.nl, @denisepires
stijn@valsplat,nl @stijnn
www.valsplat.com