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GreatUI animation has
purpose and style
http://img.archiexpo.com/images_ae/photo-g/contemporary-chair-polypropylene-charles-ray-eames-80422-3019841.jpg
Animating With Purpose
The Brain Benefits of Animation
Reduce cognitive load
Prevent change blindness
Better recall of spacial relationships
Lower perceived load times
Design Problems
Animation Can Solve
Orientation
Reinforce mental models of the interface and
show how content is related.
Guide Tasks
By showing cause and effect and cueing
current or potential actions.
Demonstrate
Showing how something works or what to
expect in a short amount of time.
Direct Attention
Leading the eye and calling attention to
changes and important items.
Going “Faster”
Perceived performance gains by 

transitioning content in.
“Our findings indicate that the
psychological mechanism of
transitions is completely different
from progress bars”
viget.com/inspire/experiments-in-loading-how-long-will-you-wait
The Bigger Picture
Choreography
Designing all your UI animations 

to feel logical and related.
Similar objects animate in similar ways
Entrance informs exit
Match velocities
Cohesive over consistent.
Consistent
Cohesive
Be Inspired!
artofthetitle.com
capptivate.co
vimeo.com/channels/wineaftercoffee
@vlh
uianimationewsletter.com

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The UX of Great Animation