8. What is Big
Data?
Value
Competitive or Collective
advantage
Variety
Volume
Structured
Unstructured
Human Generated
Machine Generated
Terabytes
Petabytes
Exabytes
Zetabytes
Velocity
User populations x
Transaction rates x
Machine data
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Confidential
Software Group
18. Big Data
Analytics
Big Data Analytics
AKA Data Science
Collective
Intelligence
Machine
Learning
Programs that use
inputs from
“crowds’ to seem
intelligent
Programs that
evolve with
“experience”
Predictive
Analytics
Programs that
extrapolate from
existing data into
the future
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Confidential
Software Group
28. Big Data
Analytics is
HARD!
• Machine learning, collective
intelligence, Hadoop,
predictive analytics, R, Weka,
Mahout, are HARD
• Small-medium businesses
need help to compete
• Data scientists to the rescue?
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Software Group