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14/08/12




           Claire Creaser and Valérie Spezi, LISU, Loughborough University
Introduction
14/08/12




  Background & methodology
  Evolving value:- evidence and perceptions of value
  Working together:- services for teaching and
   research staff
  Raising the visibility of the library and library
   services
  Recommendations
Background
14/08/12




  Commissioned December 2011
            LISU (lisu@lboro.ac.uk)
  Connections between library and academic
   departments
  Enhance working relationships
  Marketing services
Methodology
14/08/12




      6 month research project
      US, UK and Scandinavia
      8 case studies
      Survey of librarians
Methodology
14/08/12




  Case studies:
            4 US; 2 UK; 2 Scandinavia
            Identify good practice
  Survey of librarians
            Triangulate case study findings
Evolving value:- evidence and perceptions of value
14/08/12
Evidence of value
14/08/12




  No systematic evidence gathered
            Aware of need
            How to assess impact?
  Internal drivers
            Want to do a good job
            Support budget claims
               UK with statistics, US with ‘success stories’
Evidence of value
14/08/12




  External drivers
            Benchmarking
            Research assessment audits
            Student satisfaction
               Stronger in UK
Perceptions of value
14/08/12




                         Staff never cease to be
                         amazed at what we can           Teaching and
                          actually provide/help    research staff often fail
                                them with           to realise that it is the
                                  (UK)               Library that provides
               We are too                              key resources…
              successful in                             (Scandinavia)
           providing seamless
           electronic access…
                   (US)
Perceptions of value
14/08/12



                                 10
           Average value score



                                 8

                                 6

                                 4

                                 2

                                 0
                                       US           UK         Scandinavia
                                      Management   Academics   Students
Perceptions of value
14/08/12




            The library always
           tries to work hard to
            get what academic
                                                      ‘ I feel confident that if
               staff request
                                                      I need something … I
                    (UK)
                                                           know that I can
                                                       contact them and get
                   I’m not sure that the faculty as              help’
                       a whole appreciate what              (Scandinavia)
                     librarians do or understand
                             what they do
                                 (UK)
Working together - services for teaching & research
14/08/12
Embedded information literacy instruction
14/08/12




  Working with teaching staff
            Relevant to course content
            Most highly valued by teaching staff
  Vocational subjects
            Familiar with evidence-based approach
            Spreading to other areas
  Culture shift
            Pro-active not re-active
Embedded information literacy instruction
14/08/12




      Pro                              Con



       Academics can see value
            Quality of student work    Time-consuming
                                          Not promoted where
       Increases formal contact           resources scarce
        hours
Integrated teaching services
14/08/12


                                                When you work with someone
  One step further                               and you have a successful
                                                    class and a successful
            Close collaboration                partnership the word of mouth
               Design, teaching & assessment    from other faculty within the
            Subject expertise not essential        department or in other
                                                  departments is worth a lot
  Developing area
            Started in health sciences
  Focus on information literacy for research
  Example of partnership working
Other teaching support
14/08/12




                                      Driven by national changes to
                                   nursing education (all nurses to be
  Curriculum design                     educated to degree level)
                                       Nottingham developed a new
            One step beyond       course with a high level of blended
             integrated teaching       learning. The health science
  IT tools                        librarian was directly involved in its
                                   design from the outset, over an 18
            Podcasts, wikis and        month development cycle,
             blogs                  identifying relevant resources and
                                       developing information skills
                                                  elements
Integrated research services
14/08/12




  Research support less well developed
            Sacrificed to more teaching support
            Depends on individual relationships with researchers
  Typical services:
              OA publishing/self-archiving
              Bibliometrics
              Literature searching
              Data management
Most valued research support services
14/08/12




    Scandinavia


              UK


            USA


                   0%           20%          40%             60%            80%            100%

       Promoting newly acquired info. resources    One-to-one information literacy training
       Help with literature searching              Support from subject specialist librarians
       Something else
Research partnerships
14/08/12




  Collaboration across research process
            Preparation of bids
            Conducting research
            Writing articles
  Library needs to demonstrate added value
Data services specialist
14/08/12




  Purdue University
  Pro-active approach
            Identified need
  Data Services Librarian
            Help researchers get more out of their data
            Include data management plans in grant proposals
  Response to individual need, not general training
Raising the visibility of the library and library services
14/08/12
Communication
14/08/12




  One size does not fit all
  Barriers
            Academic staff time
            Librarian time
            Institution specific
               Location of building
               Institutional culture
Building relationships
14/08/12




  Disciplinary culture
  Personal relationships
            ‘the most interesting part in my work’
            Very time-consuming
  Library office hours within departments
  Informal communication
Building relationships
14/08/12




  Faculty Author Dinner
  Co-curricular programme
            Book group associated with film festival
  Lunchtime lectures
            Free lunch!
Marketing
14/08/12



    We need to market what we
     offer in anticipation of their                   ‘… our library is bad
   specific needs, not their wants                      at marketing and
    or what we as librarians think                    advocacy so that the
       they should have’. (US)                         staff doesn't know
                                                       what we can offer’.
                                                         (Scandinavia)
             Market ourselves
             better, so that we
             show how we are           Personalized communication … is
           relevant, and how we        perhaps the only effective way to
            can help them’ (UK)          encourage the vast majority of
                                      faculty to value and use the library’.
                                                      (US)
Recommendations
14/08/12
Individual librarians
14/08/12




  Promote the relevance of librarianship skills to the
   digital information environment
  Go beyond the comfort zone, for example develop
   skills in teaching and marketing
  Reach out to users by improving
   communication, building personal
   relationships, using appropriate language, and
   following through to build on success
Within the library & its management
14/08/12




  Support and develop staff
            Provide appropriate training opportunities
  Collect evidence of the value of library services
            Use it systematically with the full range of stakeholders in
             the service
  Document the processes and effective strategies for
   building partnerships with teaching and research
   staff
Wider institution
14/08/12




  Recognise the library contribution by engaging with
   the library at all levels
            Not just liaison librarians with teaching and research
             staff, but also at senior management level
  Uphold the status of librarians and information
   professionals on an equivalent level with teaching
   and research staff
Questions?
14/08/12




           http://libraryvalue.wordpress.com/

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Working together: evolving value for academic libraries

  • 1. 14/08/12 Claire Creaser and Valérie Spezi, LISU, Loughborough University
  • 2. Introduction 14/08/12  Background & methodology  Evolving value:- evidence and perceptions of value  Working together:- services for teaching and research staff  Raising the visibility of the library and library services  Recommendations
  • 3. Background 14/08/12  Commissioned December 2011  LISU (lisu@lboro.ac.uk)  Connections between library and academic departments  Enhance working relationships  Marketing services
  • 4. Methodology 14/08/12  6 month research project  US, UK and Scandinavia  8 case studies  Survey of librarians
  • 5. Methodology 14/08/12  Case studies:  4 US; 2 UK; 2 Scandinavia  Identify good practice  Survey of librarians  Triangulate case study findings
  • 6. Evolving value:- evidence and perceptions of value 14/08/12
  • 7. Evidence of value 14/08/12  No systematic evidence gathered  Aware of need  How to assess impact?  Internal drivers  Want to do a good job  Support budget claims  UK with statistics, US with ‘success stories’
  • 8. Evidence of value 14/08/12  External drivers  Benchmarking  Research assessment audits  Student satisfaction  Stronger in UK
  • 9. Perceptions of value 14/08/12 Staff never cease to be amazed at what we can Teaching and actually provide/help research staff often fail them with to realise that it is the (UK) Library that provides We are too key resources… successful in (Scandinavia) providing seamless electronic access… (US)
  • 10. Perceptions of value 14/08/12 10 Average value score 8 6 4 2 0 US UK Scandinavia Management Academics Students
  • 11. Perceptions of value 14/08/12 The library always tries to work hard to get what academic ‘ I feel confident that if staff request I need something … I (UK) know that I can contact them and get I’m not sure that the faculty as help’ a whole appreciate what (Scandinavia) librarians do or understand what they do (UK)
  • 12. Working together - services for teaching & research 14/08/12
  • 13. Embedded information literacy instruction 14/08/12  Working with teaching staff  Relevant to course content  Most highly valued by teaching staff  Vocational subjects  Familiar with evidence-based approach  Spreading to other areas  Culture shift  Pro-active not re-active
  • 14. Embedded information literacy instruction 14/08/12 Pro Con  Academics can see value  Quality of student work  Time-consuming  Not promoted where  Increases formal contact resources scarce hours
  • 15. Integrated teaching services 14/08/12 When you work with someone  One step further and you have a successful class and a successful  Close collaboration partnership the word of mouth  Design, teaching & assessment from other faculty within the  Subject expertise not essential department or in other departments is worth a lot  Developing area  Started in health sciences  Focus on information literacy for research  Example of partnership working
  • 16. Other teaching support 14/08/12 Driven by national changes to nursing education (all nurses to be  Curriculum design educated to degree level) Nottingham developed a new  One step beyond course with a high level of blended integrated teaching learning. The health science  IT tools librarian was directly involved in its design from the outset, over an 18  Podcasts, wikis and month development cycle, blogs identifying relevant resources and developing information skills elements
  • 17. Integrated research services 14/08/12  Research support less well developed  Sacrificed to more teaching support  Depends on individual relationships with researchers  Typical services:  OA publishing/self-archiving  Bibliometrics  Literature searching  Data management
  • 18. Most valued research support services 14/08/12 Scandinavia UK USA 0% 20% 40% 60% 80% 100% Promoting newly acquired info. resources One-to-one information literacy training Help with literature searching Support from subject specialist librarians Something else
  • 19. Research partnerships 14/08/12  Collaboration across research process  Preparation of bids  Conducting research  Writing articles  Library needs to demonstrate added value
  • 20. Data services specialist 14/08/12  Purdue University  Pro-active approach  Identified need  Data Services Librarian  Help researchers get more out of their data  Include data management plans in grant proposals  Response to individual need, not general training
  • 21. Raising the visibility of the library and library services 14/08/12
  • 22. Communication 14/08/12  One size does not fit all  Barriers  Academic staff time  Librarian time  Institution specific  Location of building  Institutional culture
  • 23. Building relationships 14/08/12  Disciplinary culture  Personal relationships  ‘the most interesting part in my work’  Very time-consuming  Library office hours within departments  Informal communication
  • 24. Building relationships 14/08/12  Faculty Author Dinner  Co-curricular programme  Book group associated with film festival  Lunchtime lectures  Free lunch!
  • 25. Marketing 14/08/12 We need to market what we offer in anticipation of their ‘… our library is bad specific needs, not their wants at marketing and or what we as librarians think advocacy so that the they should have’. (US) staff doesn't know what we can offer’. (Scandinavia) Market ourselves better, so that we show how we are Personalized communication … is relevant, and how we perhaps the only effective way to can help them’ (UK) encourage the vast majority of faculty to value and use the library’. (US)
  • 27. Individual librarians 14/08/12  Promote the relevance of librarianship skills to the digital information environment  Go beyond the comfort zone, for example develop skills in teaching and marketing  Reach out to users by improving communication, building personal relationships, using appropriate language, and following through to build on success
  • 28. Within the library & its management 14/08/12  Support and develop staff  Provide appropriate training opportunities  Collect evidence of the value of library services  Use it systematically with the full range of stakeholders in the service  Document the processes and effective strategies for building partnerships with teaching and research staff
  • 29. Wider institution 14/08/12  Recognise the library contribution by engaging with the library at all levels  Not just liaison librarians with teaching and research staff, but also at senior management level  Uphold the status of librarians and information professionals on an equivalent level with teaching and research staff
  • 30. Questions? 14/08/12 http://libraryvalue.wordpress.com/