2. My weakness...is architecture. I think of
my work as ephemeral architecture,
dedicated to the beauty of the female body.
Christian Dior

3. History
History
 Founded in 1946 by the
designer Christian Dior
 Headquartered in Paris, France
 However, the current Dior
corporation celebrates "1947"
as the opening year. Dior was
financially backed by wealthy
businessman Marcel Boussac
 Biggest Hit of today’s fashion
world

8. Consumers
Its target audience is anyone who has an extra
ordinarily mixture of romanticism, feminism and
modernity. hobby some consumers have

9. Competitors
Competitors to the House of Dior include, among many, the
fashion houses of Chanel, Yves Saint
Laurent, Gucci, Versace, Prada

10. Employees
551179 employees includes people
working from production to
management.

12. Media
Media support has played a huge and positive role at Dior. existed for
years the company has become very recognizable. It was promoted by
various glossy magazines, events with celebrities, high profile advertising
campaigns. The stronger advertisement show Dior effectively which
makes the women interested in this product. In the advertisement, the
perfume's bottle is shinning for the promotion, TV advertisement is
one of the useful ways, internet is another useful ways, and the
advertisement of Dior is usually present in the internet. The
advertisement have improved the product.

20. Ownership and shareholdings
At the end of 2010, the only
declared major shareholder in
Christian Dior S.A. was Groupe
Arnault SAS, the family holding
company of Bernard Arnault.
The group's control amounted
to 69.96% of Dior's stock and
82.86% of its voting rights.
The remaining shares are
considered free float
Christian Dior S.A. held
42.36% of the shares of
LVMH and 59.01% of its
voting rights at the end of
2010. Arnault held an
additional 5.28% of shares
and 4.65% of votes directly.

21. Conclusion
 Christian Dior has engineered a
remarkable commercial breakthrough
based on top quality, highly creative
products that appeal to a youthful,
refined clientele.
 Christian Dior continues to be the
domination of the Fashion Industry.

22. the
end