There were over 88 billion Google searches last month. The number of internet devices has grown exponentially from 1,000 in 1984 to over 1 billion in 2008. Currently there are about 540,000 words in the English language, five times as many as in Shakespeare's time. The document provides an overview of search engine optimization techniques, analytics tools, reviews of carriage business websites, and general marketing advice for small businesses. It also covers trends in mobile usage, best practices for social media marketing, and how companies can leverage platforms like Twitter, Facebook, and customer service to build their brand and engage with customers.

2. There were over 88 Billion searches on Google last month

4. The number of internet devices in 1984 was 1,000

5. The number of internet devices in 1992 was 1,000,000

6. The number of internet devices in 2008 was 1,000,000,000

7. Currently there are about 540,000 words in the English Language 5x as many as Shakespeare’s time

9. AboutEvery 3 Seconds

10. The landscape has changed

13. Pull/Draw Marketing

21. SEO On-page Off-page Local optimization

23. Google Analytics Free Amazing Reporting

24. Site Reviews www.indycarriage.com www.carriageforhire.com www.alaska.net/~carriage www.carriagetrails.net

25. General Advice It’s all about Content Get a domain name with keywords in it Link to each other’s sites! Get a blog setup on your website blog.companyname.com Calls to Action – make it easy

27. + =

29. Mobile

30. Enormous impact, but low overall penetration

31. All the Rest = 96% of mobile devices

32. I can’t stand most mobile websites Flickr photo by hapal

34. Connect & ask me anything) Up Next: Social Media James HuttoManaging Project DirectorValeo Design & Marketing516 Tennessee StreetMemphis, TN 38103Tel: 800.647.4552 x704 [Email] james.hutto@valeomarketing.com [Site] http://www.valeomarketing.com @JamesHutto @ValeoMarketing

36. Survey Time

38. A conversation Social Media is a conversation

40. Why should you care?

41. Three reasons to use everyone social media that apply to

42. #1 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY

43. #2 Average Cost for Social Media Account = $0.00

44. #3 Social media is like word of mouth on steroids

45. To join the conversation: You have to be PRESENT You start by LISTENING

46. The Big Question: (How) Does it work?

47. 2 core metrics

50. The New Paradigm: Engagement = Attention

51. “In all things, have strategy” -someone smart

54. The P.L.E.T. Method Post Listen Engage Track

55. Be conversational Ask Questions Post news (links), facts, events, comments, etc Share experiences and opinions I had just ate some fruit loops, and now I’m going to the gym. I don’t care

56. Content is King

57. Hook me and I’m yours

58. The P.L.E.T. Method Post Listen Engage Track

59. You get high-powered listening

60. Google Alerts Get a Google Account already! Create Alerts for anything relevant to you: Company name Competitor names Anything

61. The P.L.E.T. Method Post Listen Engage Track

62. Engage “ Be yourself; everyone else is already taken -Oscar Wilde “

63. Tell them something of meaning

64. The P.L.E.T. Method Post Listen Engage Track

65. “If you cannot measure it, you cannot improve it” - Lord Kelvin

66. Google Analytics Free Amazing Reporting

67. Social media tools are weapons

68. Welcome to the Party Everyone likes a party, right?

70. Customer Service Comcast multiple users on Twitter that allows them to take customer service request 24/7

71. Reputation Management Domino’s Pizza utilized Twitter for reputation management after damaging YouTube video

72. Product Promotion & Sales Chevrolet connect with customers, fight misconceptions, and convince people to give their vehicle a test drive

73. Research TechSmith:Camtasia Listens for any mentions of their product, and asks for feedback & suggestions

74. Get started on Twitter Get a unique background Use a real picture of yourself Timeless, classic Don’t change it Write a compelling bio Serious or Fun, Business or Personal?

75. Followers People who follow you to see the updates (tweets) that you post are your followers You follow other people to see their posts. These are the people that you’re following So… How do I get followers?

76. Find People Who Interest You Who to follow? Leaders in your field Bloggers Competitors Customers By title Where to find them? Directories: Twollow,WeFollow, Twellow Services like MrTweet, TweepSearch

77. Learn the Lingo

78. Efficient Listening

79. Twitter is cool and all, but… -Rules

81. * Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)

82. * Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)

83. * Graphics and Stats from Online Schools (http://www.onlineschools.org/blog/facebook-obsession)

84. The Audience is Different More engaged: longer periods of time Watch much closer than some on Twitter. Facebook is more personal. It has to be treated that way

85. Separate Personal & Professional Do NOT create two accounts. This is against Facebook’s terms & conditions (whoops!)

86. The Power of Lists

88. We can’t go through it all but…

89. Can we agree that fans are our focus?

90. Claim your name! Give your page a unique URL Facebook.com/yourBusiness Use a redirect? FB.youcompany.com JoinUs.yourcompany.com Go to Facebook.com/username

91. What’s in it for them? A promotion Value-based offer Information Giving Feedback Customer Service

92. remember…

93. You need an Ambassador – someone has to be the “face” …Only that just changed

97. Connect & ask me anything) James HuttoManaging Project DirectorValeo Design & Marketing516 Tennessee StreetMemphis, TN 38103Tel: 800.647.4552 x704 [Email] james.hutto@valeomarketing.com [Site] http://www.valeomarketing.com @JamesHutto @ValeoMarketing