2. Caracas
Venezuela
Paramaribo
River
Amazon
Manaus
Fortaleza
5
Xingu R
ive
r
10
ira
de
a
M
r
ve
Ri
7
4
Brazil
14
11
12
Lima
Peru
Natal
Riv
er
Ecuador
ro R iver
Toc
ant
ins
Quito
eg
Arag
uai
aR
iv
er
N
Cayenne
SĂŁo
Fr
an
Colombia
French
Guiana
BogotĂĄ
Suriname
Guyana
Georgetown
r
ive
oR
isc
c
BrasĂlia
CuiabĂĄ
Bolivia
2
Belo Horizonte
Pa
ra
nĂĄ
6
Salvador
13
r
ve
Ri
Sucre
Recife
3
Chile
Paraguay
SĂŁo Paulo
AsunciĂłn
Rio de Janeiro
Curitiba
Argentina
8
Porto Alegre
Santiago
Uruguay
Buenos Aires
Montevideo
9
1
A L L IN
1
2
3
HYTHMâ˘
R
NE
O
4
All in one rhythmâ˘, the Official Slogan of the 2014 FIFA World Cup Brazilâ˘.
PelÊ is the youngest goalscorer in FIFA World Cup⢠history and the
only player to have won three FIFA World Cupsâ˘.
Number 9, the shirt number of Ronaldo, the top goalscorer in FIFA
World Cup⢠ istory with 15 goals.
h
209 FIFA member associations
5
6
7
The most decorated female player in the world is Brazilâs Marta with five Womenâs
World Player of the Year awards. Together with Germanyâs Birgit Prinz, she is
also the top goalscorer in FIFA Womenâs World Cup⢠history with 14 goals.
A
Seleção, the nickname of the Brazil national team.
FIFAâs first World Cup trophy was the Jules Rimet ÂTrophy, which was
permanently awarded to Brazil after the Seleçãoâs third title in 1970.
The adidas Brazuca is the twelfth official FIFA World Cupâ˘
since the Telstar was introduced for the 1970 edition.
202 teams in the 2014 preliminary competition
match ball
8
Italy, the long-standing defending champions (winners in 1934 and 1938),
t
Âravelled by boat rather than plane to the 1950 FIFA World Cupâ˘, a journey
Â
of three weeks from Naples to Santos.
9
10
Fulecoâ˘, the Official Mascot, a three-banded armadillo from the eastern part
of Brazil. He will be 14 years old by the time of the 2014 FIFA World Cupâ˘.
Brazil are the most prolific team in World Cup history in terms of goals
scored, with 210 so far.
32 FIFA World Cup⢠participating teams
11
12
13
14
Brazilâs World Cup track record is impressive. They have five
the most of any team: 1958, 1962, 1970, 1994, 2002.
titles,
Brazil are the only team to have featured in all 19 World Cups played so far.
Football for Hope has supported over 250 football-based social
p
 rogrammes in more than 60 countries.
Football for the Planet is the official environmental protection
p
 rogramme of the FIFA World Cupâ˘.
6 zones/confederations
ONE FIFA World Cup⢠champion
(5 CAF, 4.5 AFC, 13 UEFA, 3.5 CONCACAF, 0.5 OFC, 4.5 +1 host CONMEBOL)
The Asian Zone (AFC) was the first and to date
only confederation with associations to co-host the
FIFA World Cupâ˘, Korea Republic and Japan in 2002.
The African Zone (CAF) was the last
c
 onfederation to host the FIFA World Cupâ˘,
South Africa in 2010.
The North,
Central American and Caribbean
Zone (CONCACAF) was the first confederation
to have an association host two FIFA World Cupsâ˘,
Mexico in 1970 and 1986.
The South American Zone (CONMEBOL) was
the first confederation to host the FIFA World Cupâ˘,
Uruguay in 1930.
In 1974, the Oceanian Zone (OFC) became
the last of todayâs confederations to appear at
the FIFA World Cupâ˘.
The European Zone (UEFA) is at the top of the
leaderboard in terms of FIFA World Cup⢠victories,
with ten titles.
3. TM
THE FIFA WORLD CUP
RETURNS TO THE LAND
OF FOOTBALL
Weâve worked very
carefully on all the organisational
details so that we can host the best
FIFA World Cup of all time.
RONALDO, 2014 FIFA World Cup Brazil⢠ambassador
4. 3
In 2014, the biggest event in world football will
return to its spiritual home. Sixty-four years after
it ďŹrst hosted a FIFA World Cupâ˘, Brazil will once
again stage the showpiece event. With a record
ďŹve world titles to its name and the distinction
of being the only country to have played in all
19 previous editions of the tournament, Brazil is
counting down the days until the participating
nations and their fans arrive on its shores.
Six of the 2014 FIFA World Cup Brazil⢠stadiums
have already been inaugurated and were used
during the FIFA Confederations Cup 2013, namely
those in Belo Horizonte, BrasĂlia, Fortaleza, Recife,
Rio de Janeiro and Salvador. Among their number
is the legendary MaracanĂŁ in Rio, where the ďŹnal
will be played in 2014. Six other FIFA World Cup
venues are being completed in CuiabĂĄ, Curitiba,
Manaus, Natal, Porto Alegre and Brazilâs biggest
city, SĂŁo Paulo, with the latterâs Arena de SĂŁo
Paulo set to stage the opening match involving
the hosts on 12 June.
The host cities are located across the countryâs ďŹve regions,
with each scheduled to stage at least four games at Brazil 2014.
Participating teams, members of the media and fans travelling
to Brazil will all discover an abundance of ďŹavours, sounds and
customs in one of the most culturally diverse nations on the planet.
Over three million tickets will go on sale exclusively through
FIFA.com, the ofďŹcial site for the event, from 20 August 2013. All
of the host cities will give supporters the chance to experience the
joy and hospitality that Brazil has to offer at the FIFA Fan Festsâ˘.
Located at symbolic venues in the 12 cities that will stage games
in the FIFA World Cup, they will be open from the ďŹrst day of
tournament to the last, ensuring that Brazilians
and visitors alike are âAll in one rhythmâ,
to use the words of the ofďŹcial
slogan of Brazil 2014.
5. BRAZIL FACTS
OfďŹcial language
Portuguese
Area
8,514,877 km2 (3,287,597 square miles)
Population
193,946,886 (IBGE, 2012)
Capital
BrasĂlia (2,648,532)
Administrative
26 states plus the Federal District
divisions
Most populous
SĂŁo Paulo (11,376,685)
city
National days
7 September (Independence Day),
15 November (Proclamation of the Republic)
6. 5
Welcome to Brazil!
A quick guide to the twelve 2014 FIFA World
Cup BrazilTM host cities and stadiums
7. MANAUS
FORTALEZA
NATAL
RECIFE
SALVADOR
Host cities and
stadiums: key facts
and ďŹgures
BRASĂLIA
CUIABĂ
BELO HORIZONTE
SĂO PAULO
RIO DE JANEIRO
CURITIBA
PORTO ALEGRE
Belo Horizonte
Population: 2,395,785
Among Brazilâs ďŹrst planned cities and regularly
voted one of the Latin American metropolises
with the best quality of life, Belo Horizonte
sprung up in the shadow of the Serra do Curral
and today is famed for its wide tree-lined avenues
and architectural wonders such as the Pampulha
complex and Liberty Square. It is the capital of the
state of Minas Gerais, the second most populous
in Brazil.
EstĂĄdio MineirĂŁo
A historical venue in Brazilian
football
and
home
of
multiple national champions
AtlĂŠtico Mineiro and Cruzeiro,
the EstĂĄdio MineirĂŁo underwent
a complete refurbishment prior
to hosting three ďŹxtures at the FIFA
Confederations Cup 2013. The venue is set to
stage six more at the 2014 FIFA World Cup,
including one semi-ďŹnal. Sustainability principles
were at the core of the modernisation project,
including the capture and re-use of rainwater at
the venue.
Capacity: 62,547
8. 7
BrasĂlia
Population: 2,648,532
EstĂĄdio Nacional
As you would expect in a city at the vanguard of
architecture and design, the EstĂĄdio Nacional will
be one of the most imposing â not to mention the
second-largest â venues at the 2014 FIFA World
Cup Brazil. The stadium was the venue for the
opening game of the FIFA Confederations Cup
2013 and will host seven ďŹxtures at Brazil 2014.
Capacity: 70,064
Considered one of the countryâs most
architecturally avant-garde cities, BrasĂlia is home
to some of Brazilâs most distinctive structures,
including the Metropolitan Cathedral, the
Juscelino Kubitschek Bridge and the buildings
of the National Congress. Many of the striking
ediďŹces in the new capital were designed by
Oscar Niemeyer. Thanks to its unique architecture,
BrasĂlia is the only city in the world built in the
20th century to have been declared a UNESCO
World Heritage Site.
CuiabĂĄ
Population: 561,329
CuiabĂĄ lies at a privileged focal point for tourists,
in a part of Brazil where three of the countryâs
most important characteristic ecosystems meet:
the Cerrado, the Pantanal wetlands and the
Amazon. With nature featuring prominently, it is
hardly surprising that the capital of Mato Grosso
state has earned the nickname of âthe Green
Cityâ.
Arena Pantanal
Purpose-built for Brazil 2014, the
Arena Pantanal will host four games
at the showpiece event. Given that the stadium
borders the ďŹora- and fauna-rich region that is
the Pantanal, it is no surprise that sustainability
was a central theme of the construction and
maintenance of the new arena from its very
conception.
Capacity: 42,968
9. Curitiba
Population: 1,776,761
Curitiba is the perfect example of what a city can become through
managed and responsible development and economic growth.
The ParanĂĄ state capital made sure it kept its urban spaces green,
something reďŹected by the TanguĂĄ and BarigĂźi parks and the cityâs
Botanical Gardens. Other city attractions include the Ăpera de
Arame (known in English as the Wire Opera House because of its
shell of glass and steel tubing) and the Oscar Niemeyer Museum,
designed by the famous architect himself.
Arena da Baixada
Since its inauguration in June 1999, the EstĂĄdio Joaquim AmĂŠrico
GuimarĂŁes â known as the Arena da Baixada â has enjoyed the
reputation of being one of Brazilâs most modern and well-appointed
stadiums. Following a series of renovations, the stadium will host
four ďŹxtures at Brazil 2014.
Capacity: 41,456
Fortaleza
Population: 2,500,194
With 34 kilometres of stunning beaches, Fortaleza is one of the
main tourist destinations of Brazilâs north-east region. As well
as its blissful coastline, the city is also a major economic hub.
Capital of CearĂĄ state, the city has invested heavily in tourism
infrastructure for decades, including new attractions such as
the Centro DragĂŁo do Mar de Arte e Cultura (Sea Dragon Art
and Culture Centre) and Beach Park, Brazilâs largest water
park.
EstĂĄdio CastelĂŁo
Built in 1973 and ofďŹcially known as the EstĂĄdio Governador PlĂĄcido
Aderaldo Castelo, the CastelĂŁo has been entirely renovated, enabling
it to comfortably host three matches at the FIFA Confederations
Cup 2013 and another six at the 2014 FIFA World Cup.
Capacity: 64,846
10. 9
Having the FIFA World Cup in Brazil, the land
of football, will be a unique experience and a
great way to celebrate the sport. I am looking
forward to the kick-off.
ZINĂDINE ZIDANE, FIFA Ballon
dâOr winner 1998, 2000, 2003
Manaus
Population: 1,861,838
Manaus, capital of Amazonas state, is the gateway to
the biggest tropical habitat on the planet: the Amazon
rainforest. The conďŹuence of the dark waters of the Rio
Negro (literally, Black River) and the muddy waters of
the Rio SolimĂľes is one of the Amazonâs most majestic
spectacles and one of the cityâs biggest attractions.
Arena AmazĂ´nia
With a prime location in the heart of the largest continuous
expanse of forest in the world, the Arena AmazĂ´nia, formerly
known as the EstĂĄdio VivaldĂŁo, will host four group-stage
games during the 2014 FIFA World Cup.
Capacity: 42,374
11. I didnât have the chance to do so when
I was a player, but now Iâm going to be able to
experience all the excitement of a FIFA World Cup
played in my own country, o PaĂs do Futebol
(the country of football).
BEBETO, 2014 FIFA World Cup Brazilâ˘
ambassador
Natal
Population: 817,590
Natal is proud to be known as the Cidade do Sol â City of Sun,
mostly thanks to the tropical climate that guarantees an average
temperature of 28°C and almost 300 days of sunshine a year. Natal
is also the closest South American city to Europe, which is seen as
another advantage for the cityâs international tourism.
EstĂĄdio das Dunas
The EstĂĄdio das Dunas does not simply take its name from the
surrounding sand dunes, which are one of the most impressive
natural attractions in the Natal region, as it also refers to the
bold undulating structure of the stadium, which mimics the ďŹow
of the dunes. Here, fans will be able to enjoy four ďŹxtures at
Brazil 2014.
Capacity: 42,086
12. 11
Porto Alegre
Population: 1,416,714
Porto Alegre stands on the banks of the Lago GuaĂba at a point
where ďŹve rivers converge, together making the vast Lagoa dos
Patos. From its subtropical climate â meaning milder temperatures â
to its cultural traditions, the capital of Rio Grande do Sul is completely
different to Brazilâs other state capitals. It is a place which is now home
to thousands of immigrants from Portugal, Italy, Germany and Poland.
EstĂĄdio Beira-Rio
The highlight of the transformation
undergone by the EstĂĄdio Beira-Rio
was the installation of an innovative
metallic roof, which will protect the
seats, ramps and access gates. The
remodelled venue will stage ďŹve
ďŹxtures during Brazil 2014.
Capacity: 48,849
Recife
Population: 1,555,039
The beaches of the capital of Pernambuco state and the nearby
cities are truly impressive, especially those at Boa Viagem and,
some 70 kilometres from Recife, at Porto de Galinhas. Recife and
the surrounding areas also offer visitors a wealth of history, such
as Fort Orange on the island of ItamaracĂĄ, and the historic centre
of Olinda, a UNESCO World Heritage site since 1982. Carnival
is particularly different in these two cities, with two exciting,
distinctive music styles known as frevo and maracatu. The
Galo da Madrugada (Dawn Rooster) street parade is
considered the biggest in the world, entering the
record books in 1994 when it brought together
no fewer than 1.5 million people.
Arena Pernambuco
The Arena Pernambuco, which hosted three
games during the FIFA Confederations Cup
2013 and will stage another ďŹve during the
FIFA World Cup, will be complemented by
adjacent commercial projects aimed at driving
the economic development of Grande Recife, in
an area considered to be economically deprived.
Capacity: 44,248
13. Rio de Janeiro
Population: 6,390,290
The incomparable natural beauty, rich history
and, most of all, the contagious joy of Cariocas
â people from Rio â make this city one of the
best-loved on the planet. Important local events
include the New Yearâs Party on Copacabana
Beach and carnival on MarquĂŞs de Sapucai. This
vibrant metropolis is renowned for its picturepostcard scenes, such as Sugarloaf Mountain
and Corcovado, atop which sits the Christ the
Redeemer statue.
EstĂĄdio do MaracanĂŁ
Built for the 1950 FIFA World Cup Brazilâ˘, the
EstĂĄdio do MaracanĂŁ provided the venue for
that yearâs truly memorable deciding game
between the host nation and Uruguay, one of
the most dramatic chapters in the history of the
competition. The venue will stage seven games
at Brazil 2014 (just like the EstĂĄdio Nacional, in
BrasĂlia), including the ďŹnal on 13 July.
Capacity: 76,804
Salvador
Population: 2,710,965
Arena Fonte Nova
The newly built Arena Fonte Nova has been
faithful to its original features but has gained
a light metallic roof, as well as a panoramic
restaurant and a football museum. The capital of
Bahia state hosted three matches
in 2013 and will be the venue
for
four
group-stage
matches as well as a
round-of-16 game and a
quarter-ďŹnal at 2014âs
showpiece event.
Capacity: 48,747
Brazilâs ďŹrst capital, Salvador has a rich African
heritage dating back to the time of the slave
trade, from the circles of capoeira (a combination
of martial art and dance) to the rites of the
CandomblĂŠ (an Afro-Brazilian religion). Salvadorâs
privileged topography is one of its most appealing
attributes, with a clear escarpment separating the
Cidade Baixa and Cidade Alta (Lower Town and
Upper Town), which are linked by the Elevador
Lacerda lift. In terms of antiquity, pride of place
goes to the Pelourinho, a historic centre famed
for its churches and colourful colonial buildings
that has been a UNESCO World Heritage Site
since 1985.
14. 13
I saw the MaracanĂŁ being built
and I experienced the emotion of a
FIFA World Cup in Brazil, back in 1950. Now,
a whole generation of young people
will have the same opportunity.
MĂRIO ZAGALLO, 2014 FIFA World Cup
Brazil⢠ambassador
SĂŁo Paulo
Population: 11,376,685
The ďŹnancial and commercial centre of Brazil, SĂŁo Paulo is the
countryâs biggest city and capital of the state bearing the same
name. SĂŁo Paulo offers a plethora of cultural diversions and endless
gastronomic variety with more than 12,000 restaurants. The
Japanese district of Liberdade, Ibirapuera Park, the cityâs upmarket
shopping centres and the charming city centre are all worth a visit.
Arena de SĂŁo Paulo
Fans of SĂŁo Paulo club Corinthians who have long yearned for their
own stadium will ďŹnally get their wish in 2014 with the completion
of the Arena de SĂŁo Paulo ahead of the 2014 FIFA World Cup. The
venue has been chosen to stage the opening game of Brazil 2014
as well as ďŹve other games, including a semi-ďŹnal.
Capacity: 65,807
15. All you need to know ...
about the FIFA World CupTM
FIFA World Cup⢠facts ďŹgures
⢠Founded in 1930
⢠20th edition
⢠Brazil have won five times
⢠To date, 76 teams have participated
⢠Germanyâs Lothar Matthäus played in 25 matches
16. 15
Thereâs nothing like a FIFA World Cup for
Brazil to show all its strength and ability. The Brazilian
ability
Bra
public are going to show the world theyâre capable of doing
a good job. If our hosting can be exemplary, itâll make the
whole world even more fascinated
by Brazil.
FALCĂO, two-time futsal
world champion
17. Facts about the FIFA World CupTM
T
I
T
A
he 2014 FIFA World Cup Brazil⢠will be
the 20th time the event has been held. It
ďŹrst took place in the Uruguayan capital,
Montevideo, in 1930 and included 13 countries
from three continents. The decision to create the
tournament had been taken just two years before
in Amsterdam on 26 May 1928.
he ďŹrst FIFA World Cup in Brazil in 1950
was an unrivalled success, with nearly three
times as many spectators as the FIFA World
Cup in France in 1938. A total of 1,045,246 people
watched the games in Brazil â a record that would
stand until England 1966.
A
ll six cities that hosted the FIFA World Cup
in 1950 â Belo Horizonte, Curitiba, Porto
Alegre, Recife, Rio de Janeiro and SĂŁo
Paulo â will do so again in 2014, but only Rioâs
MaracanĂŁ stadium will have been used for
both events.
n the 19 FIFA World Cups so far, six host
countries have been crowned champions:
Uruguay (1930), Italy (1934), England (1966),
Germany FR (1974), Argentina (1978) and France
(1998), much to the delight of their home fans.
Meanwhile, Brazil (1950) and Sweden (1958) both
ďŹnished as runners-up. Chile (1962), Italy (1990)
and Germany (2006) all ďŹnished in third place.
national team with a foreign coach has never
won the FIFA World Cup. The 18 winning
coaches to date have all been in charge of
their home nation. Of these, Italyâs Vittorio Pozzo
is the only coach to have won the trophy twice,
guiding the Italians to the title in both 1934 and
1938.
O
nly once in FIFA World Cup history has
there been no European team in the ďŹnal:
in 1930 when neighbours Argentina and
Uruguay battled it out for glory in Montevideo.
Since then, there has always been a European
representative in the deciding game, including
the last two which were both all-European affairs:
Italy against France in 2006, and Spain versus
the Netherlands in 2010. In the 1950 FIFA World
Cup in BrazilTM, the ďŹnal was not held as a single
game, but as four-way ďŹnal round between Brazil,
Uruguay, Spain and Sweden.
F
rance has left its own marks on the history
of the FIFA World Cup. The French were
involved in the ďŹrst FIFA World Cup match,
against Mexico in 1930; Franceâs Lucien Laurent
scored the ďŹrst FIFA World Cup goal; Les Bleus
took part in the ďŹrst match to go to extra time,
against Austria in 1934; Franceâs Laurent Blanc
scored the competitionâs ďŹrst golden goal in
18. 17
The FIFA World Cup will leave a
legacy, and itâs not just the stadiums that will be left
for future generations. The biggest legacy will be for young
people. For the first time in many of their lives, theyâll
be able to witness up close an event of this
magnitude featuring so many top players.
JOSĂ ROBERTO GUIMARĂES, three-time
Olympic-winning volleyball coach
1998; and Les Bleus were also in the ďŹrst game
to be decided on penalties, against Germany FR
in the semi-ďŹnals of Spain 1982. The 1998 FIFA
World CupTM in France also broke new ground as
it featured 32 countries for the ďŹrst time.
C
B
hosen to host the ďŹnal of Brazil 2014, the
MaracanĂŁ will be only the second stadium
to have staged the ďŹnal twice together with
Mexicoâs EstĂĄdio Azteca.
razil were involved in the three FIFA World
Cup ďŹnals with the biggest winning margin,
taking the trophy in two of them. In 1958,
they defeated Sweden 5-2 before beating Italy 4-1
in 1970 at the EstĂĄdio Azteca. However, in 1998,
A SelecĂŁo were on the ďŹipside of the coin when
they fell to a 3-0 defeat to a ZinĂŠdine Zidaneinspired France.
F
ifteen goals across three FIFA World
Cups make Ronaldo the top scorer in the
competitionâs history. Still active, Miroslav
Klose has hit the back of the net 14 times, equalling
the number scored by German compatriot Gerd
MĂźller.
F
rance 1998 holds the record for the most
goals scored in a single tournament with 171
goals in 64 games. But in terms of averages,
Switzerland 1954 still leads the way with 140
goals in just 26 matches: an impressive average
of 5.38 per game.
T
o this day, 76 national sides have taken part
in at least one FIFA World Cup. Brazil is the
only country to have been present at every
edition, followed by Germany and Italy â both of
whom have taken part in 17 out of a possible 19
ďŹnal tournaments.
The Brazilian threebanded armadillo
belongs to one of only
two species with the
ability to roll up into an
almost impenetrable
ball.
19. CORPORATE SOCIAL
RESPONSIBILITY
T
he FIFA World Cup⢠is the biggest single-sport event in
the world and that it has an impact on society and the
environment is indisputable. Staging such a world-class
event requires careful consideration of all aspects to ensure a
balanced approach and sustainable outcome. FIFA and the 2014
FIFA World Cup Local Organising Committee Brazil (LOC) take
this responsibility very seriously and are committed to delivering
a sustainable event in Brazil in 2014.
I
n deďŹning a clear, ambitious yet realistic focus
for the sustainability strategy of the 2014 FIFA
World Cup Brazilâ˘, FIFA and the LOC used
internationally recognised guidelines for social
responsibility such as ISO 26000 and the Global
Reporting Initiative (GRI), drew on experiences
of social and environmental programmes from
past FIFA World Cups and considered objectives
developed by the Brazilian government. The
resulting strategy has seven key areas and
multiple activities for implementation in the leadup to and during the competition. Most of these
large and small activities will be implemented
in Brazil in collaboration with stakeholders from
public and private sectors as well as civil society.
CAPACITY DEVELOPMENT
FIFA and the LOC will organise workshops
on sustainable management for stadium
managers and training modules to enhance the
future employment opportunities of volunteers.
CLIMATE CHANGE
FIFA and the LOC will estimate the carbon
footprint of the tournament and develop
measures to avoid, reduce and offset its
emissions.
ANTI-DISCRIMINATION
AND FAIR PLAY
FIFA and the LOC will raise awareness of
discrimination and fair play during the
matches as part of FIFAâs ongoing
efforts to ďŹght discrimination and
promote fair play.
20. 19
COMMUNITY SUPPORT
Numerous local organisations in
Brazil use football to tackle social
challenges. FIFA and the LOC
will support such organisations
with funding, equipment and
know-how through FIFAâs wellestablished Football for Hope
initiative.
Responsibility for coordinating sustainability initiatives lies with FIFAâs Corporate Social
Responsibility Department. Since its foundation in 2005, the department has been
developing programmes and collaborating with internal and external stakeholders to
maximise the positive and minimise the negative impact of FIFAâs activities on society
and the environment.
More information and documentation available at
www.FIFA.com/csr2014
21. FOOTBALL FOR HEALTH
B
esides developing programmes to protect
playersâ health and ensuring that the FIFA
Anti-Doping Regulations are respected,
the FIFA Medical Assessment and Research
Centre (F-MARC) is using the educational
power of football to promote a healthy lifestyle
and improve public health. By moving from
âmedicine for footballâ to âfootball for healthâ,
FIFA is building a better future.
â11 FOR HEALTHâ â
A FOOTBALL-BASED HEALTH
EDUCATION INITIATIVE
âFIFA 11 for Healthâ is a unique initiative in which the most prominent
players leave aside rivalry and play as one team to teach children
how to live a healthy life and avoid major health threats such as
the âbig threeâ (malaria, tuberculosis, HIV) and the âunhealthy trioâ
(unhealthy food, high-calorie drinks, physical inactivity) that leads
to obesity, diabetes and cardiovascular diseases.
The programme is a series of football-based sessions aimed at
encouraging physical activity while educating children about
healthy behaviour. It has a solid scientiďŹc background and
was developed based on an analysis of risk factors by
the World Health Organization (WHO). It consists
of 11 simple messages to reduce communicable
and non-communicable diseases, all
supported by prominent footballers such
as Cristiano Ronaldo, Lionel Messi,
Didier Drogba and Radamel Falcao.
âThrough football I have been able
to understand the importance of
promoting a healthy life, and
particularly a balanced diet. As
a role model for many children
around the world, Iâm committed
to conveying this fundamental
message,â commented Radamel
Falcao.
The programme, which started in
Africa in 2009 as a legacy of the
FIFA World Cup in South Africa, is
now spreading its positive message
around the globe and a pilot project will
be launched in Brazil in 2013.
22. 21
â11+â â A COMPLETE
WARM-UP TO PREVENT
INJURIES
The âFIFA 11+â injury prevention programme, developed, tested
and promoted by F-MARC, is a simple, time-efďŹcient warm-up
programme for amateur players.
The programme consists of three parts to be completed in 20
minutes, ideally before each training session. ScientiďŹc evidence
has shown that overall injuries decreased by a third and serious
injuries by half in teams using the âFIFA 11+â. Moreover, the more
regularly the programme was completed, the fewer injuries were
sustained.
23. THE ROAD TO BRAZIL
2014 WITH FIFA.COM
820
matches, six continents, 202 teams: the FIFA World
Cup⢠encapsulates a global movement and ďŹnds a
home on FIFA.com, the ofďŹcial website for the 2014
FIFA World Cup Brazil⢠and its qualiďŹcation campaign.
FIFA.com started the journey to Brazil 2014 with the ďŹrst qualifying
match in Montserrat on 15 June 2011 and has maintained an
unprecedented live coverage of all the excitement
around the globe in the race for the 31
places on offer for 2014. With its
MatchCast Service, fans
can get team news
before
anyone
else, chat with fellow fans from all over the world
and follow the games live in six different languages.
A global editorial team provides expert insight
from all four corners of the world. Exclusive indepth team proďŹles and interviews with players,
coaches and celebrities bring the worldâs biggest
single-sport event direct to your home PC and
mobile devices. The coverage is also enhanced
by intriguing and interesting statistics, thousands
of photographs and a wealth of exclusive video
content. By following @FIFAcom on Twitter, you
can join more than two million people who interact
daily with the ofďŹcial website of world footballâs
governing body.
For the fans travelling to the FIFA World Cupâ˘
in 2014, FIFA.com will provide a vast directory of
information about the country, the host cities and
the stadiums. Also, if you sign up for the FIFA.com
Club, there is a chance you could win one of the
greatest prizes of them all: a trip to the FIFA World
Cup⢠in 2014.
24. 23
FIFA.com records
7 billion page views in one month
410 million page views in just one day
250 million visits during South Africa 2010
150 million unique users during South Africa 2010
1 million hits per second at peak
5.7 million FIFA.com Club members
2 million Twitter followers
Thereâs nothing like a
FIFA World Cup. With the passion of
our fans and our footballing history,
Brazil has everything needed to put on
an unforgettable festa.
LUIZ FELIPE SCOLARI, coach of Brazilâs Seleção