Neomobile is a global mobile commerce group that operates NeoPowerAd, a premium mobile ad network. NeoPowerAd aggregates advertising spaces across major mobile platforms and has a network of publishers that generate over 240 million monthly impressions. The document provides details on NeoPowerAd's platforms, formats, salesforce, publishers, and case histories of campaigns run on the network.

2. Neomobile
NeoPowerAd Premium Mobile Adnetwork
Network’s Publishers
Advertising Formats
Case Histories
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3. About Neomobile
Neomobile is a global Mobile Commerce Group
at the forefront of the new mobile ecosystem.
Established in February 2007, Neomobile is today a global leader in Mobile Entertainment, highly visible in Europe,
Latin America and India, with an offer portfolio able to meet and exceed its customers’ demands for all access devices:
from feature phones and smartphones to PCs and tablets.
.
Neomobile is also a leader in Mobile Payment, offering its Onebip solution and its mobile advertising
know-how to web and mobile merchants in 70+ markets.
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4. 5 Years Of Consistent Success Launch of NeoPowerAd,
premium mobile
AdNetwork
Acquisition of UCT, the
BlueGem invests in Turkish holding company for
Neomobile ME Winner “Best TrendTech and Retromedya
D2C Company”
in 2010
Neomobile is
established Acquisition of
Zero9
2007 2008 2009 2010 2011
Neomobile starts
its m-payment
MPS Venture invests in activities Acquisition of Onebip:
Neomobile Neomobile becomes a global
player, with presence in 70+
countries
Acquisition of the Spanish > €100 million
company Arena Mobile gross revenue
in 2010
2007 2010
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5. Neomobile
NeoPowerAd Premium Mobile Adnetwork
Network’s Publishers
Advertising Formats
Case Histories
- Strictly Confidential -

6. NeoPowerAd: Premium Mobile AdNetwork
NeoPowerAd is the new Premium Mobile AdNetwork that aggregates advertising spaces on all major mobile
platforms on the market: Mobile Site, iPhone, iPad, Windows Mobile, Android, Java applications, BlackBerry.
The premium profile of the inventories present in NeoPowerAd, the possibility to carefully select the
target audience and a sales force with long experience in the mobile market, are ideal conditions to
choose NeoPowerAd as the best solution to maximize the mobile inventories.
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7. NeoPowerAd: Premium Mobile AdNetwork
NeoPowerAd is the perfect choice for: publishers, advertising agencies, brand, application developers and
mobile sites.
Agencies
NeoPowerAd makes available to advertising
Publishers agencies the experience of a strong sales
NeoPowerAd provides publishers an force and the wealth of Premium Mobile
ideal and immediate solution to Marketplace in order to maximize the mobile
monetize traffic on their mobile inventories.
inventory.
Developer
NeoPowerAd is the platform plug and play
solution that easily integrates into any Brand
mobile application to generate immediate NeoPowerAd is the best solution for
revenues and provide an offer even richer. brands who want to get the best result
from investment in the innovative mobile
channel.
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8. NeoPowerAd: Platforms and Formats
NeoPowerAd was developed to better serve all types of adv spaces all major mobile platforms on
the market: Mobile Site, iPhone , iPad , Windows Mobile, Android, Applicazioni Java, BlackBerry.
NeoPowerAd is constantly updated to support the evolution of the various operating systems and
various advertising formats.
Mobile Portals iPhone Android iPad Windows Java Games BlackBerry
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9. NeoPowerAd: The Salesforce
The monetization of the adv spaces through NeoPowerAd is guaranteed by a team specifically dedicated to the
collection of investments.
The activity is developed through a direct relationship with major media centers that operate in the digital
advertising.
Service "turnkey" of display mobile advertising
Campaign Reporting
Targeting, planning and spaces acquisition
Ability to plan according to your needs:
PERFORMANCE:
International network of selected publishers with
several criteria of segmentation of the target
(device, operator, wi-fi ..)
How to purchase: CPC
PREMIUM:
Inventories selected on high quality publishers. A sales team specifically dedicated to
How to Buy: CPM NeoPowerAd
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10. NeoPowerAd: Advertisers selection
Some of the advertisers who have chosen NeoPowerAd
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11. Neomobile
NeoPowerAd Premium Mobile Adnetwork
Network’s Publishers
Advertising Formats
Case Histories
- Strictly Confidential -

12. Network’s Publishers
A network of websites and mobile applications that
generates over 240 million monthly impressions in Europe
Women News & Info
• More than 100 mobile sites and applications
• High performance inventories with CTR up to 5%
Men Sport
• IAB and MMA standards compliant
• Rich Media and Video Advertising formats enabled
• 6 vertical channels
Community Entertainment
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13. Channel: Games and Entertainment
Some of the most downloaded applications of the Italian App Store and many Msites dedicated to
games and entertainment to reach an horizontal target with intensive traffic.
Audience: 30.000.000 monthly impressions
Women 45% M-site 5%
Men 55% App 95%
(55+) Android Others
(45-54) 5% (13-17) 5% 1%
10% 19%
iPad 23%
(35-44)
15%
CHANNEL CHANNEL
BY BY
AGE PLATFORM
(18-24)
26%
iPhone
71%
(25-34)
25%
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14. Channel: Women
A complete coverage of the female target with msites and applications
dedicated to coocking, fashion, moms, health, gossip, games and toys.
Audience: 19.000.000 monthly impressions
Women 94% M-site 29%
Men 6% App 71%
(55+) (13-17) Others
7% 7% BB 5% 4%
(45-54) (18-24)
17% Android
19%
17%
CHANNEL CHANNEL
BY BY
AGE PLATFORM
iPhone
iPad 12% 62%
(35-44) (25-34)
23% 27%
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15. Channel: Men
A complete coverage of the male target with msites and applications
dedicated to Sport, Economy, Technology, Utility.
Audience: 31.000.000 monthly impressions
Women 7% M-site 12%
Men 93% App 88%
(13-17) Others
(55+) 3%
8% BB 5%
12%
(18-24) Android
16% 18%
(45-54)
19%
CHANNEL CHANNEL
iPhone
BY BY 51%
AGE PLATFORM
(25-34) iPad 23%
24%
(35-44)
21%
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16. Channel: Community
The world mobile leader application to connect with the the main social network and
communities. Two applications and one msite to reach a huge amount of users.
Audience: 100.000.000 monthly impressions
Women 61% M-site 56%
Men 39% App 44%
(55+) Others
(45-54)
3% BB 2% 4%
10% (13-17)
21%
(35-44)
17% CHANNEL CHANNEL iPhone
BY Android BY 48%
AGE 41% PLATFORM
(18-24)
29%
(25-34)
20% iPad 5%
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17. Channel: Sport
A very wide range of mobile sites and applications on major sports, to capture the
attention and passion of the public.
Audience: 25.000.000 monthly impressions
Women 22% M-site 13%
Men 78% App 87%
(13-17) Android Others
(55+)
11% 6% 3%
13%
iPad 11%
(45-54) (18-24)
15% 18%
CHANNEL CHANNEL
BY BY
AGE PLATFORM
(35-44) iPhone
(25-34)
21% 80%
22%
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18. Publishers: News & Information
News and information about many different topics like arts and travel to reach a wide target.
Audience: 36.500.000 monthly impressions
Women 41% M-site 19%
Men 59% App 81%
Others
(13-17)
(18-24) BB 5% 3%
(55+) 4%
20% 9%
iPhone
(25-34) 42%
CHANNEL 17% Android CHANNEL
BY 33% BY
AGE PLATFORM
(45-54)
27%
(35-44)
23% iPad 17%
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19. International Network
The network is directly connected with publishers
in four European countries
• ITALY - 170 million mobile impressions
• FRANCE - 30 million mobile impressions
• TURKEY - 30 million mobile impressions
• SPAIN - 10 million mobile impressions
New countries are currently entering
into the network
NeoPowerAd is also connected with several
international networks
to gain extra traffic from all over the world
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20. Neomobile
NeoPowerAd Premium Mobile Adnetwork
Network’s Publishers
Advertising Formats
Case Histories
- Strictly Confidential -

21. Banner formats
Based on guidelines established by MMA (Mobile Marketing Association) and IAB (Interactive Advertising
Boureau), the NeoPowerAd platform supports the following formats:
Small banner 120x20 (also 120x30)
Medium banner 168x28 (also 168x42)
Mobile web
Large banner 216x36 (also 216x54)
XL banner 300x50 (also 300x75)
Banner 320x48
Mobile applications
Mercedes Benz
Text + image 38x38
Abbiamo eliminato il tasso
Banner 728x90
Tablet
Banner 468x60
Banner 320x250
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22. NeoPowerAd: Call-to-action
NeoPowerAd enables multiple call-to-action over the mobile display campaign
CLICK TO…
CALL LANDING
STORE AUDIO/VIDEO
MAPS
Click the banner Access to the Look at the Listen to an Access to a
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and call! store! map! audio or watch a mobile page!
video!

23. NeoPowerAd: The New Rich Media Formats
The platform NeoPowerad supports the delivery of new Rich Media formats
LUMIER
Click on the banner to activate an animated
image in the center of the page
LIGHT LANDING PAGE
You click on a page and a landing page is
activated by three navigable pages in which to
insert descriptions, images, forms, etc.
LIGHT LANDING PAGE AUTO START
After a few seconds of navigating a landing
page is displayed with three pages waterways
in which to insert descriptions, images, forms,
etc..
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24. NeoPowerAd: The New Rich Media Formats
The platform NeoPowerad supports the delivery of new Rich Media formats
VIDEO
Opening a video in the middle of the page,
with the commands of the player
SNAKING
After a few seconds of navigation, motion
picture opening in the center of the page
HEARTBEAT
After a few seconds of navigation, the images
that move in pulse open in the middle of the
page
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25. Neomobile
NeoPowerAd Premium Mobile Adnetwork
Network’s Publishers
Advertising Formats
Case Histories
- Strictly Confidential -

26. Case History Disney: Click to App Store
Banner display App Store – Download App installed
Pagine Gialle
E’ arrivato anche su iPhone
l’App Seat Pagine Gialle.
Scopri i consigli degli esperti,
i contatti di tutti i principali
indirizzi commerciali della
tua città, provincia e regione
attraverso la semplice
interfaccia integrata con la
geolocalizzatzione. Sempre
con te.
The user surfs the m-site or app of By clicking on the banner, the user is led directly into the
NeoPowerAd network and finds a app-store on the page dedicated to the application where
Disney banner optimized for his he can download it directly on his device.
device. - Strictly Confidential -

27. Case History Pagine Gialle: Click to App Store
Banner display App Store – Download App installed
Pagine Gialle
E’ arrivato anche su iPhone
l’App Seat Pagine Gialle.
Scopri i consigli degli esperti,
i contatti di tutti i principali
indirizzi commerciali della
tua città, provincia e regione
attraverso la semplice
interfaccia integrata con la
geolocalizzatzione. Sempre
con te.
The user surfs the m-site or app of By clicking on the banner, the user is led directly into the
NeoPowerAd network and finds a app-store on the page dedicated to the application where
Pagine Gialle banner optimized for he can download it directly on his device.
his device. - Strictly Confidential -

28. Case History Paramount: Product launch
Mobile landing page - Promo
Users click on the banner in NeoPowerAd network and land on a mobile landing page
dedicated to the Transformers3 movie, with information and trailers.
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29. CAMPAGNAMercedes: Lead generation
Case History Mercedes
After clicking on a banner on
the NeoPowerAd network
inventories the user views a
Mercedes lead generation
page to fill in his data in order
to have more information
about the product offer.
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30. Case History Eni: Click to M-Site
Mobile Display Ad Mobile site – Promo page Mobile Display Ad
The users surf the m-site or app in the NeoPowerAd network By clicking on the banners the
and displays a Eni banner optimized for their devices. user is led on a promotional page
that includes a click to call for the
- Strictly Confidential - immediate conversion.

31. Case History Wind: Lead generation
After clicking on a banner in the NeoPowerAd network, the user views a Wind
lead generation page where he can leave his data and go immediately to the
final purchase of the product.
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32. Case History Unicredit: Click to Video
Mobile display Ad - iPad Promotional Video
After clicking on a banner in the NeoPowerAd network the user views a page with a Unicredit
promotional video to promote a financial product, strengthening brand positioning.
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33. Valentina Tranquilli
Partnership & AdNetwork Director
valentina.tranquilli@neomobile.com
+39 340 5032066
Skype: tecno_tina