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Audience research
1. For my magazine audience I will be asking approximately 25
people who are within the target audience.
I will display my results using graphs so you are able to see a clear
difference between each answer
The results i receive will help me to create my magazine as I will
know what elements are needed to make my magazine
successful.
2. What is the main feature which attracts you
towards a magazine?
What colours do you expect to see on a horror
magazine?
On a magazine cover do you prefer one main
image or a variety of images with the main
image?
Do you prefer a magazine to be busy with lots
of cover lines or simple with only 2-3 cover
lines?
For the masthead on a horror magazine, what
sort of font would you like to see;
distorted/scary to convey the genre of simple
so it is easy to read?
3. image cover lines colour other
4%
8%
28%
60%
Looking at the graphs above the main feature which attracts the target
audience is the image on the magazine cover. Cover lines was the second
most effective feature that the audience like to see. I will consider this
when creating my magazine cover.
4. Black Red White Green others
3%
14%
29%
20%
34%
The colours the audience associate mainly with horror are black and red, i
agree with the audience as black conveys a mysterious atmosphere and red
conveys blood, which are both present in horror films. Two other colours which
the audience said was white and green, I think these two colours will help to
highlight sections on a magazine colours.
5. One image Variety
17%
83%
Clearly looking at the graph above the audience prefer there to be one
main image rather than a variety. I will be using one main image as I also
agree that this is more effective on a magazine cover as it becomes the
main focus.
6. Busy Simple
21%
79%
Most of the audience I asked proffered there to be a simple magazine cover
as they like to focus on the main image and cover line as this is the main
feature of the magazine.
7. Horror based Simple
24%
76%
Majority of the audience like to see a masthead which conveys the
genre, one said that “if the masthead has a horror factor to it, it makes it
easier to recognise the genre of the magazine”
8. By carrying out the audience research some of
the factors I will be including on my magazine
are
- One main image
- A typeface which conveys horror for the
masthead
- Make the magazine cover more simple than
complicated and busy
- Some factor which attract the target audience
instantly includes the main image and cover
line.