mobile web vs mobile app

1. Mobile

2. What is a Mobile Website ?
A mobile website can be reached directly through
a mobile device’s web browser and is therefore
accessible by all smartphones and tablets
equipped with browsing capability and an internet
connection.

3. Advantages & Disadvantages
•
Can work on any mobile platform
•
• Requires mobile-first design strategy
Comparatively less expense to develop
than an app
to completely maximize
• You cannot access all of the
•
•
Can be found and accessed via search
engines, websites, and blogs
Never bothers user with manually
update
smartphone’s features (camera, etc.)
•
Hard to charge for access or usage

4. What is an App ?
An app is a software application that must be
written in the native language of a particular
platform; predominant platforms are Apple
(iPhone), Google (Android), and Microsoft
(Windows).

5. Advantages & Disadvantages
Easy Of Use
•
Usable Offline
•
Integration With smartphone Features
More expensive to develop maintain
•
Requires user to download from platform
Speed
•
Native code only works on one platform
•
•
•
specific app store before accessing
•
Requires user to update manually
•
Must be developed separately for each
platform
•
App stores charge large fees for publishing,
certifying, and updating

6. Which is better: an App or a mobile
website?
• Depends on your end goals
o Interactive game an app is probably going to be your best
option
o Offer mobile-friendly content to the widest possible
audience than it must be a mobile website
• But
app
without
website
makes
no
sense
• For Mobile Web presence Website is the first step

7. Digital marketers can no longer ignore mobile if
they haven’t already made it a part of their
strategy

8. Some statistics to KNOW !!
Mobile Usage Stats:
• Estimated Number of smartphones to be shipped in 2013 –
937 Million
• Estimated Number of tablets to be shipped in 2013 – 215 Million
• Number of times a day people look at their smartphone – 150
• Average time it takes to load a mobile web page – 7 seconds
• Percentage of global web traffic that comes from mobile – 17.4 %

9. Some statistics to KNOW !!
Mobile App Stats:
• Percentage of mobile users that use an app only once after
download – 22%
• Number of apps installed by the average smartphone user
(Global) – 26
• Total projected Mobile app downloads in 2013 – 102 billion
• Total projected mobile app revenue in 2013 - $26 billion

11. Conclusion
If your mobile goals are primarily marketing-driven,
or if your aim is to deliver content and establish a
broad mobile presence that can be easily shared
between users and found on search engines, then
the a mobile website is the logical choice.
On the other hand, if your goal is interactive
engagement with users, or to provide an
application that needs to work more like a
computer program than a website, then an app is
probably going to be required.

12. Created By
Vaibhav Kubadia
Twitter Handle: @vaibhavkubadia
E-mail: vaibhav@digitalmarketing.ac.in

13. Sources
• http://www.hswsolutions.com/services/mobile-webdevelopment/mobile-website-vs-apps/
• http://www.adotas.com/2013/06/mobile-websites-vs-mobile-appswhich-is-better-for-your-business/
• http://www.visionmobile.com/blog/2013/07/web-sites-vs-web-appswhat-the-experts-think/
• http://www.olson.com/when-to-create-a-mobile-website-vs-a-mobileapp/
• http://www.newmediacampaigns.com/blog/the-difference-betweenapps-and-mobile-websites
• http://www.adaptistration.com/blog/2013/04/30/understanding-thedifference-between-apps-and-mobile-websites-2013/
• http://expandedramblings.com/index.php/mobile-marketing-statsinfographic/