The fact that a product involves better ingredients or process does not matter unless this msg is told and offers distinctive advantages to the consumer. On can spend a lil on packaging too, as that also becomes important to pull the customer, according to the importance. A customer is not always able to judge the features of all the product. But that, attracts the customer. Eg. Orient Fans (PSPO) Advertising. How many customer knows what does PSPO mean and what effect does it make on the working of the fan.
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