2. We know the way
Every promising business The reason is that this path still has to be institutions and entities as they develop their
and professional project created; it will only start to exist when the initiatives, AV ASESORES does know what
that starts out has a path entrepreneur marks out a trail with his or her steps need to be taken in order to guarantee
full of surprises and footprints. that targets are met successfully.
difficulties ahead of it. However, each project should follow its own This can be confirmed by the clients with
course and write its own story. Although we whom we have collaborated in our different
cannot say what way this road must take, with fields of expertise: foreign trade, tourism,
our broad experience in advising and guiding business start-ups and training.
small and medium enterprises and public

4. Foreign SERVICES
trade International contracting
consulting International dispute settlement
Setting up branches, subsidiaries,
AV ASESORES is a pioneer in joint ventures, etc.
providing legal advice on foreign
Creation of international commercial
trade and international expansion
networks.
for small and medium enterprises.
It is one of the first PIPE Removal of technical and commercial
(Foreign Promotion Initiation Plan) barriers to exports.
consultancy services to be
Diagnostics of international expansion
authorised by ICEX (Spanish
potential.
Institute for Foreign Trade) to assist
SMEs in developing international International tendering.
expansion plans.
Financial advice for foreign investment
Likewise, we assist
projects.
foreign investors to develop
their projects for gaining a Advice for foreign investment in Spain.
foothold in Spain.
Preparation and monitoring of EU-wide
projects.

5. EXAMPLES
PIPE Project Promoters (ICEX).
Our partners have been authorised by ICEX and the High Council of Chambers of Commerce,
Industry and Navigation of Spain as promoters of international expansion by SMEs.
www.portalpipe.com
Legal advice for Spanish foreign investment projects and foreign projects
for investment in Spain:
· Creation of the US subsidiary of M.Z. Del Río, S.A., manufacturer of bathroom fittings.
www.mzrio.com
· Creation of Portuguese subsidiary of Caresness, S.L., distributor of emergency medical
equipment.
· Legal advice for STF Filtros, S.A. (Grupo Vicente Canales) in setting up a joint venture in
Portugal with Israeli and Portuguese partners.
www.stf-filtros.com
· Creation of a representative office in Portugal for Garrad Hassan Ibérica, S.L.U.,
wind energy project engineering company.
www.garradhassan.com
· Consultants to the Government of Malta through Malta Enterprise for the promotion
of Spanish investment in Malta.
www.maltaenterprise.com
· Legal advice offered to ROCE Partners Holding OY, multinational consulting firm specialising
in supply chain management and global health, for the creation of a Spanish subsidiary.
· Legal advice offered to Rotom Europe B.V., a multinational logistics services provider,
for the creation of a Spanish subsidiary.

6. Creation of export consortia at source and at destination in the agri-food,
industry and consumer goods sectors:
· Creation of Structura: export consortium at destination (Germany) formed by
Menage & Confort, Navarro Azorín and Indaux, manufacturers of metal fittings for
wardrobes and doors.
· Creation of Polirus Trading: export consortium at destination (Russia) formed by GER,
Mamplast-Moro, Iverna 2000 and Papé Online Europa, industrial air-conditioning companies.
· Creation of CLS Lift Components Promotion: consortium at source formed by the
manufacturers of lift (elevator) components Comaq, Sumasa and Lift Control.
· Creation of Fiesta Gourmet: export consortium at source formed by agri-food companies
Jamones de Aragón, Elaborados Cárnicos la Manolica, Queserías Santa Barbara and
Aceites Arboleda.

7. OTHER CLIENTS
Markleen Terra Lausín y Vicente
www.markleen.com www.lausinyvicente.com
Garrad Hassan Ibérica Herrajes Auseré
www.garradhassan.com www.ausere.com
Proytecsa Biocidas Biodegradables Zix
www.proytecsa.es www.bbzix.com
Distromel Implaser
www.distromel.com www.implaser.com
Libelium SEAS
www.libelium.com www.seas.es
E.M.D. Toldos Serrano
www.emd.es www.toldosserrano.com
Menage & Confort Manifesto 2002
www.menage-confort.com www.zampiere.com
Straw Pulping Engineering Servicios Turísticos Senda
www.specel.com www.websenda.com
Grupo Jorge Grupos Electrógenos Gesan
www.jorgesl.com www.gesan.com
Arpa ROCE Partners, S.L.
www.arpaemc.com www.roce.com
Laboratorios de Cosmética Armonía Rotom España, S.L.
www.cosmetica-armonia.es www.rotom.be

9. Tourism SERVICES
consulting International expansion for tourism
companies.
AV ASESORES is the first Development of regulations for tourism-
Spanish law firm to specialise in related activities.
the development of rules
Characterisation and systemisation of
for ski and mountain resorts
tourism company user complaints.
and for the planning and
implementation of tourist Provision of Customer Advocacy Service
development programmes. for tourism companies.
We prepare strategic tourist
development studies for public Development of quality improvement
institutions, entities plans for tourism companies.
and associations.
Preparation of strategic tourism
We also develop international
development studies.
marketing plans for products
and services offered by Comparative Law Studies.
tourism companies.
Design of individual and joint marketing
plans and strategies for tourism
companies.

10. EXAMPLES
”Matarranya” Territorial Quality Brand. Stimulus Plan for the
Matarraña/Matarranya Comarca (province of Teruel, Spain).
www.portalmatarranya.es
In 2009, we were active in the creation of a stimulus programme for the Matarranya Territorial
Quality Brand in the Matarraña/Matarranya Comarca, drawing up the service charters for the
sectors involved (tourism, hospitality and business) and supporting their implementation in
companies. The project included the development of content for the district tourism website in
order to achieve a faithful image of what tourists will find, and also to respond to visitors’ needs
before they set out.
Professionalization Programme for tourism companies in the comarcas
(local government districts) of Somontano de Barbastro (province of Huesca),
Matarraña, Comunidad de Teruel, Gúdar-Javalambre and Sierra de Albarracín
(province ofTeruel).
In collaboration with the Huesca and Teruel Chambers of Commerce, the Aragonese
Institute for Development and the comarcas, we have developed training and specialist
advisory programmes in order to professionalise the management of tourism companies,
adapting their business policies to the customer segments at which they are aimed and
providing them with tools for attracting foreign customers.
Provision of Customer Advocacy Service for ARAMÓN, S.A.
www.aramon.com
We have been providing a Customer Advocacy Service since the 2004/5 season to this
Aragonese snow tourism holding company operating the ski resorts of Formigal, Panticosa,
Cerler, Valdelinares and Javalambre.

11. EXAMPLES
Study and systemisation of Baqueira-Beret, S.A. customer complaints and
preparation of standard responses for their customer service department.
www.baqueira.es
Preparation of Rules for Operations and Service for Gecobesa.
We worked throughout 2005 and 2006 in restructuring the organisational chart and drawing up
Operating Rules for Gecobesa, the company operating the La Covatilla ski resort in the Sierra
de Béjar mountains (province of Salamanca).
Drawing up the draft regulations governing the operations of Aragonese ski
and mountain resorts (2004) for the Government of Aragón.
Preparation of the internal operating regulations for the ski resorts members
of ATUDEM (Spanish Mountain and Ski Resort Tourism Association) in 1994
and updated version in 2002.
In the absence of a positive law, ATUDEM requested our services to draw up a set of
internal ski resort operating regulations, which have been applied in all Spanish ski resorts
since 1995. The Spanish justice system has acknowledged it as a source of rights and duties
for the resorts and their users.
We updated the regulations in 2002 for the purpose of responding to new problems arising
in Spanish ski resorts, such as the co-existence of snowboarding with downhill skiing, the
introduction of regulations for cross-country skiing and disabled access to ski resorts. The new
regulations came into effect in the 2003/2004 season.

13. Business SERVICES
start-up FOR PUBLIC INSTITUTIONS:
Design and management of face-to-face
consulting and virtual advisory programmes to
foster self-employment.
Since 1996, AV ASESORES has
FOR ENTERPRISING INDIVIDUALS:
been providing technical assistance
Advice and guidance in starting up a
services to institutions such as the business project.
Government of Aragon; the High
Council of Chambers of Commerce, FOR COMPANIES: Ongoing consulting
Industry and Navigation of Spain; the services in legal-corporate, marketing
Spanish Women’s Institute; and the and commercialisation.
Aragonese Women’s Institute in the
development of free advisory COACHING:
programmes to foster We provide advice and guidance in the
self-employment. setting, monitoring and assessment of
Our support for entrepreneurial business objectives in order to enable
targets to be met through ongoing
projects is based on creativity and
improvement.
innovation, for the purpose of
achieving differential market
placement directed at a specific
customer segment. Experience
guides us in channelling the energy of
enterprising individuals as they work
to turn their ideas into feasible and
enduring projects.

14. EXAMPLES
VUE online portal.
www.ventanillaempresarial.org
We started up the public free online advisory service programme, Ventanilla Única Empresarial
(One-Stop Business Service), in October 2010. This is open to use by any individual with a
business project or company carrying out activity in Spain, with a guaranteed 48-hour
response.
EmpresariasNet portal.
www.e-empresarias.net
We started up EmpresariasNet in June 2001. This is a joint service offered by the Spanish
Women’s Institute and the High Council of Chambers of Commerce, Industry and Navigation
of Spain to provide free online advice to women entrepreneurs and businesswomen all over
Spain. The portal has over 45,000 registered users and has replied to more than 110,000
consultations since its creation, all in a maximum period of 48 hours. EmpresariasNet won the
2002 Actualidad Económica Award as one of the best business ideas on the Internet.
The European Commission also acknowledged EmpresariasNet as the best Spanish effort in
support of women entrepreneurs and included it in the Good Practice Guide presented during
the European Forum on Female Entrepreneurship held in Brussels on 28 March 2003.
Programa Emprendedores(Entrepreneurs Programme) by the
Aragonese Institute for Development (IAF).
www.emprender-en-aragon.es
We have been collaborating with the IAF since 2005 by providing face-to-face consulting
services to budding Aragonese entrepreneurs in the legal, international expansion and
marketing fields.

15. EXAMPLES
Aragonese Women’s Institute Business Consulting
Between 1996 and 2005, we provided the Business, Self-Employment and Entrepreneurial
Training Advisory Service on behalf of the Aragonese Women’s Institute in their offices in
Zaragoza, Huesca and Teruel, offering guidance to female entrepreneurs on the most
appropriate legal entity for investment projects, their feasibility and the possibilities for
obtaining finance for them. The service also provided complete management support
for those companies.
We put many initiatives into practice, such as the decentralisation of the service and making
it more accessible to the rural community, in addition to coordination with social partners and
their integration into the Red Emprender (Enterprise Network) in Aragon. More than 15,000
female entrepreneurs made use of our service during that time.
Aragonese Women’s Institute Inf@empresarias Programme
In 1999, AV ASESORES set up the Inf@empresarias programme to complement the face-to-
face advisory service offered to female entrepreneurs in Aragon by the Business Advisory
Service. This programme offers free advice to Aragonese companies via e-mail.
Inf@empresarias was chosen by the European Commission’s ProWomEn Network as one of
the best Spanish practices for supporting female entrepreneurship after its presentation at
their conference held in Stuttgart, Germany, in September 2003.
Development of the Programa Entidad Colaboradora (Collaborating Entity
Programme) for equal opportunities between men and women for the
Aragonese Women’s Institute
Between 2001 and 2006, we managed this programme that analysed the situation of equal
opportunities in Aragon by means of diagnostics performed on participating companies,
personnel training, drawing up of positive action plans and their monitoring and assessment.

17. Education and SERVICES
training consulting Promoting self-employment.
With more than 15 years’ Creativity and innovation.
experience advising small Foreign Trade.
businesses on how to Tourism.
develop and find the path to Marketing.
becoming more competitive
in the international market,
we organise education and
training programmes tailored to
companies, entrepreneurs and
public institutions.

18. EXAMPLES
Promoting self-employment:
– Market opportunities and new trends for the differential development of your micro-enterprise
(Aragonese Institute for Development).
– What you would have liked to have known before starting up your own business but were never
told (Aragonese Institute for Development).
– Deciding to start up your own micro-enterprise (Aragonese Youth Institute).
– Business ideas workshop (Cabildo de Tenerife/Tenerife Local Government Authority).
– Training teachers in the subject of development and careers orientation
(Spanish Ministry of Education).
– Training for Spanish Chambers of Commerce Business Support Boards
(High Council of Chambers of Commerce, Industry and Navigation of Spain).
Creativity and innovation:
– The journey to innovation: Innovation is profitable (Spanish Women’s Institute).
– Innovation in service provision (Ibercaja Zentrum).
– Tools for developing creativity in the classroom (Spanish Ministry of Education).
– Creativity and innovation for developing new products and services (University of Zaragoza).
– Keys for business growth: learning from the best (Aragonese Institute for Development).
– Techniques to become more creative and sell more (Chamber of Commerce of Navarre).
– Observing and monitoring the market: starting up a company while being yourself and being
different (Chamber of Commerce of Pontevedra).
– Innovating to survive: what successful businesses do (Chamber of Commerce of Huesca).
Foreign Trade:
– Advanced Course on Foreign Trade Strategy and Management (ICEX).
– Advanced Programme on International Trade (Chamber of Commerce of Zaragoza).
– Post-graduate course on International Management and Foreign Trade (University of Zaragoza).
– International negotiation and recruitment (Chambers of Commerce of Huesca, Zaragoza, Teruel
and La Rioja).
– Promotion and international e-commerce (Chamber of Commerce of La Rioja).

19. EXAMPLES
Tourism:
– Internet tips for tourism micro-enterprises (Chamber of Commerce of Teruel).
– How to make your tourism business profitable (Aragones Institute for Development).
– How to create a tourist destination on the Internet (Chamber of Commerce of Teruel).
– Selling yourself on the Internet: tips for the tourism sector (Aragones Institute for Development).
– Programme for competitive improvement for tourism businesses (Aragonese Institute for
Development).
– Customer service as the key to success in the tourism sector (Chamber of Commerce of Teruel).
– Creation of differentiated products in tourism businesses (Chamber of Commerce of Teruel).
Marketing:
– From the field to the table: how to design a marketing policy in small agrifood businesses
(Somontano de Barbastro Development Centre).
– Keys to understanding new markets (Spanish Ministry for Industry, Commerce and Industry).
– How to develop your business in difficult times: anti-crisis pills (Aragonese Institute for
Development).
– Reinventing traditional sectors: keys to surviving in new markets (Chamber of Commerce
of Huesca).
– New technologies in the rural sector: how to make the most of new technologies for developing
your business (Chamber of Commerce of Burgos).
– Marketing for businesses with limited resources (Aragonese Institute for Development).
– How to use web 2.0 tools in micro-enterprise marketing strategies (Aragonese Institute for
Development).
– New trends: develop your business differentially (Aragones Institute for Development).
Coaching:
– Developing skills and ongoing improvement
– Empowerment
– Mentoring

20. some of our clients
Spanish Women’s Institute Tenerife Local Government Authority
Spanish Institute for Foreign Trade University of Zaragoza
AIN - Industry Association of Navarre Aragonese Institute for Development
EOI - School of Industrial Organisation EDER Consortium of Navarre
Somontano de Barbastro Development Centre Local councils and Associations throughout Aragon
High Council of Chambers of Commerce, Industry and Navigation Ibercide - Ibercaja Centre for Innovation and Industrial Development
of Spain Universidad Internacional Menéndez Pelayo (UIMP)
Directorate General for SMEs Government of Catalonia
Aragonese Women’s Institute ATUDEM - Spanish Mountain and Ski Resort Tourism Association
Chamber of Commerce of Majorca Formigal, S.A.
Chamber of Commerce of Navarre Tena Valley Tourism Business Association
Chamber of Commerce of Castellón Sobrarbe-Ribagorza Tourism Business Association
Chamber of Commerce of Huesca Somontano de Barbastro Development Centre
Chamber of Commerce of Teruel Comarca del Matarraña/Matarranya
Chamber of Commerce of La Rioja Teruel Tourism Business Association
Chamber of Commerce of Segovia Sierra de Albarracín Business Association
Chamber of Commerce of Zaragoza Gúdar-Javalambre Business Association
Chamber of Commerce of Burgos Spanish Ministry of Education
Chamber of Commerce of Pontevedra Provincial Council of Malaga
La Rioja Development Agency Teachers and Resources Centres of Aragon
Aragonese Public Administration Institute
IMPIVA - Institute for Valencian Small and Medium Industry

21. get to know us better If you have an economic project or a business initiative, you may
need our help. Let’s talk and get to know each other, because
choose the path that leads mutual understanding leads to the confidence needed to set out
on such an exciting path as the one we take together. We’ve been
you to AV ASESORES doing this since 1994 and each project still fills us with as much
excitement as the one before.
Allow us to introduce ourselves. We would be only too happy to
listen to you.
Ana Hernández Serena, ana@av-asesores.com
Valle García de Novales, vgn@av-asesores.com
Pº Constitución 21, 4º derecha
50001 Zaragoza (España)
Teléfono +34 976 234 029
Fax +34 976 237 120
www.av-asesores.com