2. Mohammad Waris Butt 073180 Ahsan Aslam 073165 Wahab Yunus 083115 Mujtaba Mehmood 073175 Submitted to Mr. Jawad Saleem Marketing strategy (B) EFL OPLER’S Marketing strategy Analysis

5. ENGRO Foods – Situational Analysis Packaged UHT Milk Industry

12. Consistency, Quality, Leadership Empowerm--ent, Trust, Teamwork Integrity, Innovation, Consumer Centric. Values of Company Healthy Life Jia Karo Thick Milk & Gaarha Rishta. Subha Bakhari Zindagi Brand Promise Hot OR Cold, gives same taste. Natural nourishment Everyone, who daily use milk. Good Milk (Shakarganj Ltd.) Gives good taste of tea. Density, Thickness of milk. People who want good tea. Haleeb (Haleeb Foods) Hygienic, can be stored a little longer as compared to open bazari milk. Full cream Richness Almost no difference. Full cream Richness All users. Olpers (Engro Foods) Point of Parity Point of Difference Price Benefits Target Customers Product

14. Olper’s, Milkpak, Haleeb, Goodmilk Candia, Nesvita, Dairy Queen, Nido, Milo, Everyday, Olwell Flavored Milk, Juices, Flavored yogurt, Tea Beverages, food Items, Snacks, Energy Drinks Energizers, Ice cream ENGRO Foods – Competitive Analysis Level of competition

18. ENGRO Foods – Marketing Mix PRICE

20. ENGRO Foods – Marketing Mix PROMOTION & ADVERTISING OLWELL HI-CAL LO-FAT (HCFL) MILK OLPER’S MILK OLPER’S CREAM

21. ? THANK YOU