Dave Smerdon | EMSA 2010

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Creative ideas to add a touch of flair to your email marketing strategy This session will address one of the biggest challenges faced by email marketers - How to make your email stand out in an overcrowded inbox? We will show you how to take your email marketing to the next level by being creative and adding flair and individuality/excitement to your email marketing strategy. This session will specifically cover: SMS, automation, conditional content and special promotions.

Technology Business Self Improvement

Creative ideas to add a
touch of flair to your email
marketing strategy
David Smerdon, Digital Strategist, Clemenger BBDO Brisbane

Agenda
• Fundamentals vs. flair
• 15 ways to create flair

How to win a Grand Final
FUNDAMENTALS
TALENT STRATEGY
FLAIR

Virtual SMS
– “Text your email address
to 04… to receive full
details about this
property”
– Also triggers an email
and SMS to the agent to
follow-up

Header
Footer
Introduction
Conditional content
based on favourite foods
Latest menu
4. Conditional Content &
Segmentation

6. Design
People ignore design that ignores people.
FRANK CHIMERO

8. Anticipation
http://woot.com/WhatIsWoot.aspx

Closing
FUNDAMENTALS
TALENT STRATEGY
FLAIR

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