Standing Out in the Noise
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Standing Out in the Noise was a bespoke presentation created for Voice4Change England delegates by Darryl Butcher from the Media Trust and delivered at the first 'Be Seen, Be Heard, Be Understood' event, co-hosted by KnowHow NonProfit at Cass Business School. The presentation talks about an easy framework that small organisations can use to think about a communication plan to raise their profile in a busy sector.
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Standing Out in the Noise
- 1. Be Seen, Be Heard, Be Understood’ ‘ Standing Out In The Noise’ Core Communications Activities Workshop with Darryl Butcher Be Seen, Be Heard, Be Understood
- 12. 5. COMMUNICATIONS CASE STUDY ‘FAITH IN THE CITY’ Youtube: http:// www.youtube.com/watch?v =A0EoUTRtRl4&feature=related
- 14. Q/A SESSION ANY QUESTIONS??
- 15. THANK YOU
Notas do Editor
- Insert playday logo here
- Introduction What we’re covering today Today session covers the basics on key integral elements that will make up your successful communications strategy This basic introduction will be built on with later dedicated sessions on tactics and online media This session will provide you with a basic understanding of CORE COMMUNICATIONS PRINCIPLES PRINCIPLES - THAT WILL FEATURE IN CREATING A SUCCESSFUL STRATEGY AND IMPLEMENTATION Understanding of the BENEFITS – the reasons to develop and implement a comprehensive communications. strategy – THIS informs - An Understanding of Our AUDIENCE & Stakeholders – we’re going to summarise our audiences Audiences informs – An Understanding of The BARRIERS & Issues we face – we’re going to summarise Barriers informs – TOOLS for engaging our different audiences, how, where, media consumption, tactics RESOURCEFUL TOOLS YOU CAN USE tools to engage your audiences, tools to engage your target media Tools that will inform the tactics you do in implementing your own communications strategy 5. Exercise 6. Case Study – if we have time 7. Q/A Session
- 1. We’re going to cover a lot of ground today but before we do 2. I want you to do the following….. Noise – what is it ..
- 1. Noise – what is it ? 2. Noise is about creating awareness : that will benefit your organisations target recepients directly or indirectly That will benefit your organisation That will help to drive broader awareness outside your target audience That will break down misperception and mythbust That will promote understanding That will connect your communities to policy That will help to shape policy from the expertise, learnings, experience you bring Clear stand out awareness of key messages according to your Understanding Noise First step to devising and implementing a considered comms strategy is to Group – discuss examples of attending organisations recent campaigns and ‘examples’ of noise’ ie awareness Group – benefits to creating awareness – MINDMAP
- First step to devising and implementing a considered comms strategy Map out all sections to anticipate and support response
- First step to devising and implementing a considered comms strategy Map out all sections to anticipate and support response
- First step to devising to considering the Barriers and Issues we face Map out all sections to anticipate and support response
- Overview of communications activities, need for strategic planning. Considerations – we understand our audience, media - We understand the barriers to successful communication and raising awareness - We understand the charities objectives and aims – you’re delivering them everyday Pooling all this together it becomes the foundation of OUR STRATEGY – AND WITH THAT KNOWLEDGE WE CAN NOW CONSIDER THE COMMUNICATIONS TOOLS WE’RE GOING TO USE Issues - Map out all sections to anticipate and support response
- A few I prepared earlier….. Maximising resources Creating authentic comment Easily distributable Tools
- A case study I prepared earlier….. A comms. project that connects audiences Funding - All participatory (focus group) led A project to support Muslim young people in relation to Prevent policy implementation An example that connects communities, maximises resources, and has high impact Ground up to top down Cited by govt as innovative project Wide national and local awareness Good
- A case study I prepared earlier….. A comms. project that connects audiences Funding - All participatory (focus group) led A project to support Muslim young people in relation to Prevent policy implementation An example that connects communities, maximises resources, and has high impact Ground up to top down Cited by govt as innovative project Wide national and local awareness Good