2. 2 Public Design Group About us
Agenda
Introduction
Sorting
Warmup/Hello
Briefing
Working (3-5pm)
Selling/assessing
Close
10
15
15
20
120
45
15
3. 3 Public Design Group About us
Introduction
SUCCESSFUL
RETAIL
DESIGNBUSINESS
OPPORTUNITY
What is the future
market direction?
CUSTOMER NEEDS
Who are your real customers?
What are their needs and
aspirations?
BRAND
How will the brand
accommodate their needs?
1
2
3
4. 4 Public Design Group About us
Introduction
BUSINESS
OPPORTUNITY
To have loyal
customers
CUSTOMER NEEDS
Regular gym goers
They need motivation to stay
BRAND
Building trust through
encouragement then
challenging customers to
the next level
1
2
3
5. 5 Public Design Group About us
Case study Virgin Active
Encourage Challenge
6. 6 Public Design Group About us
Case study Virgin Active
The results
French’s Forest filled to capacity within a month of opening in December
2008. There are now three others operating in Pitt Street Mall, Bourke
Street Melbourne and Norwest.
8. 8 Public Design Group About us
The sorting office...
1
Who are you?
9. 8 Public Design Group About us
The sorting office...
1
Who are you?
Thanks for
coming!
10. 9 Public Design Group About us
The sorting office...
1 1
•Snrexec+Academics= 14
2
•Direct,Leaders,managers= 18
3
•UXconsult/princ/res+
HR/busdev/softdevel= 12
4
•UXcreatives+CD
Graphic/visual+
freelanceartist= 13
total 57
11. 10 Public Design Group About us
7 teams of 7 and 1 team of 8
(orthereabouts)
13. 12 Public Design Group About us
Warm up...
Inhibitions-Thaeabilitytocommunicatingbadideas
Youranimal-2minutesdrawingfor30secondstalk
Prize...
14. 13 Public Design Group About us
Briefing
Exploretheprocesswehavediscussedtodesigna
revolutionarynewbrandexperiencefor....
Remember,thebusinessopportunityisagiven,asisthebrand,
thisisaboutunderstandinghowthebrandcanmeetthe
customersneedsinanygivensituation.
Customer
needs
Brand
15. 14 Public Design Group About us
Briefing
Exploretheprocesswehavediscussedtodesigna
revolutionarynewbrandexperiencefor....
Remember,thebusinessopportunityisagiven,asisthebrand,
thisisaboutunderstandinghowthebrandcanmeetthe
customersneedsinanygivensituation.
Customer
needs
Brand = Retailbrandexperience
16. 15 Public Design Group About us
Briefing
Carsales
Airline
Lingerie&
underwear
Fastfood
17. 16 Public Design Group About us
Carsales
Airline
Lingerie&
underwear
Fastfood
Macdonalds
WWF
SwissArmy
NIKE
Briefing
18. 17 Public Design Group About us
Carsales
Airline
Lingerie&
underwear
Fastfood
Macdonalds
WWF
SwissArmy
NIKE
Briefing
1,2
3,4
5,6
7,8
19. 18 Public Design Group About us
Briefing
Odd numbersoverhere
Even numbersoverthere
Intheoryyourteamshouldwork
sointhespiritofcollaboration...
20. 19 Public Design Group About us
Category
Whoarethey?
Whataretheirneeds?
Whatdoesthebranddo?
Howcanitmeettheirneeds?
1 2 3
Process
Customer
needs
Brand = Retail brand
experience