Time To Spit - IA Summit 2009
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Sometimes you have to be culturally inappropriate in order to be functionally appropriate. This presentation included animated video interviews with Jared Spool and Eric Reiss.
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Time To Spit - IA Summit 2009
- 1. Time to Spit on the Table Being Functionally Appropriate by Being Culturally Inappropriate Dan Willis, Sapient IA Summit March 21, 2009
- 2. See video at http://www.youtube.com/watch?v=lbV4KcVu9VQ
- 3. “We don’t know who discovered water ... ... but we know it wasn’t a fish.” --- Marshall McLuhan
- 4. “Hunting Lice by Candlelight” by Andries Both
- 6. “The group’s initial fixation on statistical anchors ... was in step with the analysis- oriented corporate norm.”
- 7. “One way past this dysfunction was to give the meeting attendees permission to ESCAPE from the Hairball of their history ...”
- 9. Inappropriate meetings Ravee Kurian, Director Business Consulting, Sapient See video at http://www.youtube.com/watch?v=wTSNIo9ISzE
- 10. Inappropriate meetings Existing culture ‣ Distracted ‣ Unfocused ‣ Non-productive Inappropriate tactics ‣ Demand accountability ‣ Make it per$onal Results ‣ Full participation ‣ Self-policing
- 11. Intermission
- 14. Inappropriate presentations Andrei Herasimchuk, Principal, Involution Studios For video see http://www.youtube.com/watch?v=JA0Gl5NNgqE
- 15. Inappropriate presentations Existing culture ‣ Engineer-dominated ‣ Fledgling interaction design expertise ‣ Microsoft haters Inappropriate tactics ‣ Present user-centric view of product line ‣ Suggest emulating the enemy Results ‣ Adobe’s Creative Suite works a heck of a lot like Microsoft Office now
- 18. Inappropriate deliverables Eric Reiss, CEO, FatDUX Group See video at http://www.youtube.com/watch?v=VUP4Vi-xkWY
- 19. Inappropriate deliverables Existing culture ‣ Conditioned to expect slick IA documentation ‣ Distance between client and consultants Inappropriate tactics ‣ Create low-fi materials ‣ Involve client in hands-on creation Results ‣ Better project for the consulting company ‣ Deeper understanding of problem for client
- 20. Inappropriate deliverables Jared Spool, Founding Principal, User Interface Engineering For video see http://www.youtube.com/watch?v=qD-CCzEh-YM
- 21. Inappropriate deliverables Existing culture ‣ Traditional, deep-pocket investors Inappropriate tactic ‣ Use a messy prototype to explain functionality Results ‣ Investors became participants ‣ Investors had fun ‣ Investors gained a deeper understanding of the product than with traditional materials
- 23. WARNING Audience participation required in 5 slides
- 25. Inappropriate tips ‣ Inappropriate doesn’t always mean rude ‣ Understand the existing culture; gauge the ROI ‣ Get tactile ‣ Get personal ‣ Use the humor, but constantly track the discomfort in the room
- 27. WARNING Audience participation required in 2 slides
- 28. Risks ‣ You may get fired ‣ You may be taken lightly ‣ Being inappropriate takes more energy than maintaining the status quo
- 29. Inappropriate stories, issues, or questions? dan@dswillis.com http://www.uxcrank.com twitter: @uxcrank Please show Sapient some love. They are smart and they are paying my hotel bill.