Vicky Cullen - UX on legs
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Vicky Cullen runs a project called UXL (User Experience on Legs) giving design advice to startups based in London, she shared a tool she's been working on to help startups get to know their users - Behaviour Gap Mapping startups.
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Vicky Cullen - UX on legs
- 1. FINDING KNOWLEDGE HOLES: Behaviour Gap Map Behaviour Change + User Journey
- 2. The Behaviour Gap Map! 1. User/Custom er In a typical Day NOW. 2. User/Customer in typical day ONE YEAR FROM NOW – your product exists and is successful.
- 4. GOOD THINGS THAT HAPPENED - Identified situational cues and emotional triggers. - Identified behaviour change (value?= easier, more rewarding) - Identified holes and assumptions in customer knowledge action
- 5. 5 LEARNS 1. Early stage benefits most. 2. Marketing Insights 3.Takes Time 4. Customer vs. User 5. Competitor Analysis
Editor's Notes
- The project I’m working on at the moment is UXL, UCL and Government funded initiative. My background in behaviour change design and psychology.
- 1. Questions:“who are your users?” “who are your £££customers?”- “who with this problem feels it the most often/strongest”“what is a typical day where the problem/tigger occurs? Every day?”2. DRAW A DAY IN THE WORLD AS IT IS NOW.3. DRAW THE SAME DAY - WITH YOUR PRODUCT
- = likefebreeze- noticing the cue/trigger was when the room had been made- some action to signal completion occurred = febreeze- already were making bed or drawing curtains- febreeze more rewarding as smells clean so signals completion. = reseeed= alex startup looking to change one to another- minimise the change by introducing a pen