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how purpose
can
help you pivot
Thursday, 17 October 13
Thursday, 17 October 13
Thursday, 17 October 13
running experiments

Thursday, 17 October 13
listening to customers
Thursday, 17 October 13
listen to your heart

Thursday, 17 October 13
listen to your heart

vision > purpose > values > strategy
Thursday, 17 October 13
leadership

Thursday, 17 October 13
I have a plan(?)
Thursday, 17 October 13
480,000
BUSINESSES STARTED IN 2012

Thursday, 17 October 13
1 in 3 fail within 3 years
Thursday, 17 October 13
9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

Thursday, 17 October 13
why?
Thursday, 17 October 13
Thursday, 17 October 13
it’s hard!

Thursday, 17 October 13
too many

Thursday, 17 October 13
vision

Thursday, 17 October 13
Thursday, 17 October 13
porpoise
Thursday, 17 October 13
Thursday, 17 October 13
values
Values

Thursday, 17 October 13
true north

Thursday, 17 October 13
investors
Thursday, 17 October 13
co-founder
Thursday, 17 October 13
employees
Thursday, 17 October 13
suppliers
Thursday, 17 October 13
features
Thursday, 17 October 13
early adopters
Thursday, 17 October 13
informed optimism
Uninformed optimism

informed pessimism
Thursday, 17 October 13
To organize the world's information and make it
universally accessible and useful

Thursday, 17 October 13
To instantly connect people everywhere
to what’s most important to them.

Thursday, 17 October 13
To be earth's most customer centric company;
to build a place where people can come to find and discover anything they
might want to buy online

Thursday, 17 October 13
“People don't buy what you
do; they buy why you do it”
Thursday, 17 October 13
Thursday, 17 October 13
CREATE YOUR VISION

Thursday, 17 October 13
DEFINE YOUR PURPOSE

Thursday, 17 October 13
PIN DOWN YOUR VALUES

Thursday, 17 October 13
THEN DO LEAN STARTUP

Thursday, 17 October 13
thank you!

@kungfucarlos

Thursday, 17 October 13

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UX Café October 2013: Carlos Saba 'Why purpose can help you pivot'