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Good News
PR Design
2012 Spring
2012/02/01
Keigo Usagawa
勝手にPR案の始まりです(笑)
ちょっと長いですけど、お付き合い下さい。
まずは、どんな事をやりたいか。
企画タイトルです。
タイトルが
ドーンと出ましたけど(笑)
次に、
企画のコンセプト
PRするものは…
コンセプトっていうか
伝える事はこれでしょって感じです!
では、どんな方法で伝えるか
なにするの?
やはり展示が一番良いかなって思います。
場所とかは未定ですし、
もしかしたらWeb上での話になるかもですが…
そして、展示会をやってどうなりたいの?
目的は?
すみません、
わざわざ英語にする
必要も無いかもでしたが…(汗)
さぁ、伝える物語は
一つ目はGoodNewsの2011年です!
Good Newsの去年一年間の
活動の概要です。
ベースの筑後川ゴミ拾いに
加えて、昨年は
「きらり募金」や
「筑後川Sunset Live」
いろんな事をやってますね。
ホントすごいっす!
そして例えば
「筑後川Sunset Live」では
準備、当日とバタバタ
大変で…
でも、きっといろんな人と
関わることがあっただろうし
達成感もあったと思う。
その思い出。
これは中島さんだけの
コメントだけど
メンバー、一人ひとりの
思い出があるはず!!
そこがきっと面白いはず!
もう一つは
もう分かりますよね?
そう…
 中島さんが
「ゴミ拾い365」を
始める時に
ブログでUPしてた
決意表明。
この思いがどう変わるのか。
その変化の軌跡を明らかに!
そして例えば
「209日目」では
こんな感じのコメント。
そんな日々の変化を伝える。
365日目にはどんな気持ちに
なってるだろう。
GoodNewsとゴミ拾い365は
リンクしてる活動だし、
僕個人としては、二つを一緒に考えて行く方が
活動がより立体的に見えると思います。
デザイン、伝え方の一つ目!
展示をしたらどうでしょうか?
では、デザインの形
展示の形のアイデアを紹介します。
芝生や
吹き出しなど
親しみ易いデザイン。
少し詳細を説明します。
説明って言って
ちょっと分かりづらかったですよね(汗)
詳細は、個別にでも連絡くれれば回答しますし、
今度のゴミ拾いの時に説明します!
雰囲気伝わるといいのですが…
気を取り直して、二つ目!!
ポスターにしてPR!!
ポスターの種類も2パターン!!
一つ目は
GoodNewsがいつも大切にしてる
「楽しむ」をキーワードに!
皆さんが楽しんでる写真を撮りたいって言うね(笑)
本当その気持ちが一番強い!
ではでは、ポスター案2つ目は
GoodNewsだから言える
未来に向けた
「メッセージ」
以上、ザクッとですが、
今、僕が考えているPR案は
こういった感じです。
まだまだ何も決まってない試案ですが、
GoodNewsの活動を通して
多くの人に何かを感じて欲しいし、
GoodNewsに関わる人の思いを
見える化したいなって思います。
基本的に、まだまだ自分が考えてるだけなんで
皆さんの意見や思いを聞ければなって思います。
もちろん、展示会なんてしたくない!!
という意見もOKです!(笑)
その時は、別の方法、一緒に考えましょう!!
あぁでもない、こうでもないと
たくさんの意見がもらえるとうれしいです。
ダメ出し、改善案、改良案、等々
なんでも言って下さい。 
面白い活動PRをして2012年のGoodNewsの
活動の一部になるといいなって思います。
宜しくお願いします!
Thank you.

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