25. Virtual Good Types 1 2 3 1) Time Savings: Allow the user to refill their stats or complete tasks to speed up their game play. 2) Avatar Customization : Non stat effecting vanity items Much more prevalent in pet care and city building games 3) Equipment : Items in the game that give the user a bonus or permanently increase their stats
26. Virtual Good Types 4 5 6 4) Level Packs: Extra content for the game. 5) Stat Boosts: Boost that the user can buy to power-up their game play. Usually limited time or effect duration 6) Decorations: Non game effecting items the user can buy to customize the look of their game
27. Virtual Good Types 8 7 7) Resources: Items the user need to build other items or expand in the game, this is often also a time savings benefit 8) Viral Replacements: Allow the user to spend money to continue gameplay without needing to invite friends
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32. GameDuell’s Cleopatra’s Pyramid In App Purchase Packages Followed by $1.99, $0.99 in 3rd with 35% $7.99 was the 4th most bought package The $3.99, $4.99, $5.99 and $6.99 packages didn’t contribute much The highest % of IAP packages was $2.99 with 38.9% of all sales
Carrier IndependentVarieties of Devices to Select FromFlashFaster App Approval ProcessJavaNot limited to Objective-C which is limited to iPhone and Mac OS X developmentOpen Source APIComplete Access to the OS’s heart and the Google API’s thereinSupported by Open Handset AllianceGroup of 80 tech & mobile companies coming together for innovation and richer mobile experienceLow-Cost Tool for Development$25/year to sell in the Android Market
Carrier IndependentVarieties of Devices to Select FromFlashFaster App Approval ProcessJavaNot limited to Objective-C which is limited to iPhone and Mac OS X developmentOpen Source APIComplete Access to the OS’s heart and the Google API’s thereinSupported by Open Handset AllianceGroup of 80 tech & mobile companies coming together for innovation and richer mobile experienceLow-Cost Tool for Development$25/year to sell in the Android Market