Social Media For Product Managers and Product Marketers - William Toll
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Product Managers and Product Marketers - How to leverage Social Media and Marketing to engage with customers and prospects. Part of session at ProductCamp Boston #PCampBoston PCampBoston
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Social Media For Product Managers and Product Marketers - William Toll
- 1. Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up their Game William Toll @utollwi VP, Marketing Yottaa
- 3. It’s OK to feel that you are being steamrolled by Social Media
- 5. It’s not OK to not stock the lake.
- 7. Talk AT Many
- 9. OR Engage WITH Few
- 10. Product Managers and Product Marketers Can Help Stock The Lake! Produce Content and Share It to Be Found
- 11. Why Social Media? – Content Syndication
- 12. Why Social Media? Employee Evangelist Example - Dell
- 13. Why Social Media? Employee Evangelist Example - EMC
- 14. Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld
- 15. Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged
- 16. Example Community Page & Community Written White Papers
- 17. Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company and Rackspace a cloud infrastructure company..
- 18. Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events
- 19. Social Media tools help a massive product launch over 41 products launched in one day by EMC
- 22. Tactical Map: Social Media - Strategy and Vehicles Press Releases Articles Flickr Facebook Delicious/Digg (s) Foursquare (s) Forums/Discussions Evangelist (s) Promotion Blog(s) Twitter (s) YouTube (s) LinkedIn (s) Community Page Links on 3 rd Party Directories(s) White Paper Events Page Webinar How-To-Video Podcast Slideshare (s) Case Study Customer Video Email Marketing Analyst Reports (s)= Multiple
- 23. Thank You! William Toll @utollwi VP - Marketing @Yottaa www.yottaa.com [email_address]
Notas do Editor
- Product Camp Boston #PCampBoston ProductCamp Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up Their Game Presentation #2 – Mobile - Startup Track William Toll – VP Marketing Yottaa Twitter: @utollwi
- Example from www.theWHIR.com blog by William Toll
- HP takes advantage of VMWorkd
- Cloud and SaaS examples of User feeedback systems. Yottaa a Web Performance Optimization Company and Rackspace Featured Here