Analyze Competitors Strategies Tactics Mkt Share

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The document discusses strategies for dealing with competition in the marketplace. It begins by defining different types of competitors and competitive strategies. It then discusses how to analyze competitors' strategies, objectives, strengths and weaknesses. It provides details on how market leaders can expand their total market share and defend their position. It also outlines strategies for market challengers to attack market leaders and for market followers and nichers to compete effectively.

Negócios Economia e finanças

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Dealing with Competition Buyers (Buyer power) Potential entrants (Threat of Mobility) Suppliers (Supplier power) Substitutes (Threat of Substitutes) Industry Competitors (Segment rivalry) Competitive analysis-Five forces model

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dealing with Competition

Dealing with Competition Industry concept of competition Pure Monopoly Oligopoly Monopolistic Competition Pure Competition

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dealing with Competition

Analyzing Competitors Dealing with Competition Strategies Objectives Strengths and weaknesses

A competitor’s expansion plans Dealing with Competition Individual Users Individual & commercial Educational Personal Computers Hardware accessories Software Dell

Hypothetical Market Structure Dealing with Competition 10% 30% 40% 20% Market Nichers Market follower Market challenger Market leader

Expanding the Total Market More Usage New Customers Dealing with Competition

Dealing with Competition Six Types of Defense Strategies

Optimal Market Share Dealing with Competition

Other Competitive Strategies Dealing with Competition Market Challengers Market Nichers Market Followers

[object Object],[object Object],Dealing with Competition Frontal Attack Encirclement Attack Bypass Attack Flank Attack Guerrilla Warfare

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dealing with Competition

Specific Attack Strategies Dealing with Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Follower Strategies Dealing with Competition Counterfeiter Cloner Imitator Adapter

Balancing Orientations Dealing with Competition Competitor- Centered Customer- Centered

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Analyze Competitors Strategies Tactics Mkt Share

1. Marketing Management MBA CP 205

2. Dealing with Competition

4. Dealing with Competition Buyers (Buyer power) Potential entrants (Threat of Mobility) Suppliers (Supplier power) Substitutes (Threat of Substitutes) Industry Competitors (Segment rivalry) Competitive analysis-Five forces model

9. Dealing with Competition Industry concept of competition Pure Monopoly Oligopoly Monopolistic Competition Pure Competition

10.

11.

12.

13.

14. Analyzing Competitors Dealing with Competition Strategies Objectives Strengths and weaknesses

15.

16. A competitor’s expansion plans Dealing with Competition Individual Users Individual & commercial Educational Personal Computers Hardware accessories Software Dell

17.

18. Hypothetical Market Structure Dealing with Competition 10% 30% 40% 20% Market Nichers Market follower Market challenger Market leader

19.

20. Expanding the Total Market More Usage New Customers Dealing with Competition

21.

22.

23.

24. Dealing with Competition Six Types of Defense Strategies

25.

26. Optimal Market Share Dealing with Competition

27. Other Competitive Strategies Dealing with Competition Market Challengers Market Nichers Market Followers

28.

29.

30.

31.

32. Market Follower Strategies Dealing with Competition Counterfeiter Cloner Imitator Adapter

33.

34. Balancing Orientations Dealing with Competition Competitor- Centered Customer- Centered

35.

Analyze Competitors Strategies Tactics Mkt Share

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