1. Purpose Driven Learning
#StartupEssentials
www.UrySarabia.com @sarabiau
www.StartupEssentials.Co
ury@startupessentials.co
GSBI Network Meeting
http://www.scu.edu/socialbenefit/entrepreneurship/gsbi/network.cfm
Mexico City
Tec de Monterrey
http://www.itesm.mx/
March 23rd 2015
2. Founder & CEO at Startup Essentials
Inc.
Lives in New York
From Bogotá, Colombia
Electrical Engineer, Universidad Distrital
Entrepreneur
Jefrey Bulla
3. Ury Sarabia
Founder & COO at Startup Essentials
Inc.
Corporate Experience at Dell & HP
Entrepreneur
Electronic Systems Engineer at Tec de
Monterrey
From Guadalajara, México
8. Multiple Businesses & Attempts to Build Growing Startups
+
15 years (half of my life, since youth) in search of an answer:
How do I start a startup?
10. 1. Business Plan (Business Model)
2. Pitching to Investors
3. Building the Product
(Execute the Plan/Model)
=
US$ 65.000 of Investment (0 return)
& 2 years of waste
22. WE EXPERIENTIALLY TRAIN PEOPLE ON
Customer Development
Lean Startup
Investment
Metrics
Product/Market Fit
Experimentation
Product Development
Growth
Problem Identification
Business Model Validation & Construction
Accomplish Real Sales as Quick as Possible
23. Our methodology
Our students follow this process
Select a
customer
segment
Discover
and
quantify a
problem
Design a
value
proposition
Validate
value
proposition
with real
sales
Identify
Growth
Models
See video
24.
25. Our Results
During our bootcamps...
People trained:
College students
Communities in poverty
Elderly population
Where?
USA, Mexico, Colombia, and
Chile
41. 2) LeanCanvas.com
3) Business Model
Canvas
Analysis & Strategy
1) Clientograma
http://seb.sx/clientograma
Gradual Business Model Validation
• Customer Learning
Documentation
• Hypothesis Formulation
• Measure Performance
42. Clientograma
A B C D
Problem = NO
Problem=SI
Exploration Exploration Pitch Concierge
Customer Customer/Problem Value Proposition
Revenue Streams
Solution
Channels
Revenue Streams
Costs
ExperimentsBusiness
Model
43. Clientograma
A B C D
Problem = NO
Problem=SI
Exploration Exploration Pitch Concierge
Customer Customer/Problem Value Proposition
Revenue Streams
Solution
Channels
Revenue Streams
Costs
ExperimentsBusiness
Model
PURPOSE
55. Our methodology is supported by our app Startup Essentials Exchange
Exchange is a tool for training entrepreneurs and tracking the most important startup
metrics to increase chances of success
56. ❖ CONFERENCES AND SHORT CLASSES
❖ BOOTCAMPS (3 TO 5 DAYS OF INTENSIVE TRAINING)
❖ MENTORSHIP AND COACHING FOR ENTREPRENEURIAL
TEAMS
❖ STARTUP ESSENTIALS LICENCE FOR UNIVERSITIES,
INCUBATORS, ACCELERATORS, AND COMPANIES
❖ STARTUP ESSENTIALS EXCHANGE: OUR PLATFORM TO
TRAIN ENTREPRENEURS AND FOLLOW-UP
OUR OFFER