1. Role of
Technology in Real Estate
Presented by:
Manan Choksi
Regional Director
RE/MAX MGM

2.  Why Technology is important?
 What to look for in a technology?
 Online Reputation Management
 Social Media Marketing
 Search Engine Optimization
 Google Tools
 Email : Use of Outlook
 Database Management
 Proper Listings

4.  Cost of living keeps on increasing
 Productivity has to take care of inflation and
ambition
 Do more in less time : Use technology
 Improve your image: Increase your sales :
Reputation Management
 Technology is only important when it
increases your income or reduces your
expenses.

5.  Should be affordable, easy to use, widely
acceptable, from a good company.
 How does it help me in making my every day
life easy?
 Do I have a need for the feature, the new
technology provides?
 Is it reliable? (will it work when I need it the
most?)

7.  Customers are online
 Prospects are online
 Competitors are online
 People dissatisfied at you for no reason are
online
 Future of your company is … online!

12.  To track your reputation : Google Alert
 To make your reputation: All the things we
discuss today…

18.  Your target should be to have a reputation of
an expert in your :
◦ Geographical farm : for e.g. have maximum content
mentioning the name of your focus area
◦ Commercial / residential: if you specialize then
focus all content on that.
◦ Small news of that area: New opening of shop, new
scheme in that area, even reviews of restaurants
will give you the reputation you need.

20.  People check everything they find about you
online before meeting you.
 It takes 20 years to build a reputation and
five minutes to ruin it. If you think about that,
you'll do things differently.” Warren Buffet

23.  Its how we are communicating as a culture
 1 billion active facebook users
 Its here to stay Referrals
 Reach your clients
 Education for all
 Its viral Reputation
 Build your online presence
 Its free! Relationships
23

24. Social media is not advertising
Social media is not public relations
Social media is not branding
Social media is not only about technology

25. • The party goes on with, or without you.
• When you get to the party, listen and mingle
before you talk.
• Keep the conversation thread going naturally.
• It’s not all about you.
• If people like you and need what you do, they
want to work with you.
25

26. Only14% of people
believe in
advertisements…
26

27. 78% Trust the
recommendations of
other consumers
27

28. At A Glance
• Launched: May
• Launched: early
• Launched: 2005- 2003
2006
2006 • 100 Million
• 500 Million
• 1 billion Users
Users
• Photos: multiple • Photos: profile
• Photos: profile
galleries picture
picture
• Privacy: based on • Privacy: user
• Privacy: user
user settings controlled
controlled
• Connections • More
• Primarily used to
between friends “professional”
push
and acquaintances communication • Includes
• Sharing and updates Executives from
communication, every Fortune
photos, updates 500 company
• Less sharing of
photos, updates 28

29.  Facebook users in
 India : 6,03,39,300
 Mumbai: 59,94,460
 Ahmedabad : 10,17,280
 Pune: 21,87,180
Targeting these users is the key !!
(as on 20/10/2012)

30.  Humans have Facebook profile
◦ Max limit of 5000 friends
 Groups are friends following similar topic
 Businesses have Facebook Page
 You cannot advertise a profile page or a
group.

31.  All your updates are Public
 You can choose to make each of your post
either
◦ public
◦ only to friends
◦ friends of friends.
 For a friend request you get, and you reject it,
he/she becomes your subscriber, who can
view your public updates

32. Free

33. Age

 Gender
Paid
 Interests
 Categories
 Connections of pages etc.
 Relationship Status
 Languages
 Education
 Workplaces

34. Search for prospects:
34

35. Search for prospects
35

36. More activity… New Offer/ Closing
Tomorrow
36

37. What Should You Post?
37

38. Be real to them…
38

39. Encouraging Change
39

40.  5 Facebook likes
 5 personal message : only 20% of email
messages are opened, while 80% of Facebook
messages are opened.
 5 Comments on others‟ status.

41.  Political comments
 Religious comments
 Racist comments
 Jokes with bad taste
 Disrespect to women : They are decision
makers for buying a home!
 Over posting
 Repulsive photos
 Remember: there is no dislike button

43. Free
5 Steps to be more powerful on YouTube
 Get keyword suggestions from autocomplete
feature
 Use the Youtube Keyword suggestion tool
 Add title, description, tags, etc
 Annotations or notes
 Try Youtube promoted videos

47. Share your PPT

48.  Make PPT
 Upload it!
 You are done slidesharing !

49.  Another place people search for content
 You can present your properties in form of
PPT and send link to prospects
 You can present your office profile/ BA profile
and bring out points which are your USP
 For an exclusive project: make one PPT and
share across the network

50. Free
 Work on scheduling 2 tweets a day
 Link to your Facebook page
 Add profile to customized business
directories
 List Management

51. Rules of Thumb
• Be Yourself, Keep It Personal
• Be Of Value, Be Helpful
• Engage and Inspire
• Don’t Spam
• Don’t Over-Tweet
• Manage Your Time Using -
Social Networking
51

52. Seven Deadly Sins
• Not Listening
• Not Being Involved
• Self-promoting
• Not Adding Value
• Not Being Honest
• Hard Selling
• Over-posting
52

53. • Register on as many social media websites as
possible.
• Keep same picture on all sites
• Blog, update with content, photos, videos
• Traffic to Conversion is key
• Manage your Facebook page effectively

54.  Build a website - Free with Gryphtech
 Dynamic site gets better ranking
 Use Slingshot to manage content
 Write articles : original
 Blogs - Free
 Images and graphics
 Be the face that people recognize

57.  BG : Before Google
 AG: After Google
 Total information which was created from
inception of mankind till 2003 is now created
every 48 hours !

58.  Get notified via email whenever new content
is available for a particular keyword
 For example: a builder of your area
 Lifetime validity !

59.  News.google.com
 Scans thousands of websites continuously
 Choose your favorite subject and design your
page.

60.  Use them to show locations of your listings
 Show nearby area of your property
 Use for showing distances
 Use for showing directions

63. Paid

66.  A place to write a lot of text matter
 Write links to:
◦ Office website
◦ BA website
◦ Property website
 Will increase SEO of those links
 Fastest way to become an expert, in just
about anything

69. Free
Positives Negatives
 It is easy to stay in  Too many emails
touch  Too many junk emails
 Documented thing  Managing multiple
 Free, fast and email accounts
omnipresent  Cant search old emails
if computer changes
 Best form of offline
 Cant print everything
communication
as paper load will be
too much

70. 1. Outlook express : free with windows
2. MS outlook: with MS office
 MS Outlook has advanced email
handling features to improve your
efficiency.

71.  Can sort emails
 Can delete useless emails
 Can save emails
 Search it fast
 Manage folders
 Easy search in all saved information
 Multiple email address setup

73.  Create a folder for „Processed Mail‟
 Create a folder for „To be Processed‟ Mail
 Follow a 0 mail in Inbox policy
 Create a task for e-mails
 Follow accountability process for yourself

74. • Calendar : appointments and
reminders
• Tasks: to do lists with
priorities
• Contacts: maintain your
address book: your goldmine
• Notes: rough information

75.  85% people don‟t back up
outlook data file.
 Back up outlook data file!
 Its .pst file, which gets
updated every time you
send and receive.

76.  You can configure Gmail on your
outlook
 Gmail reads your email and shows
you advertisements
 Gmail is not unlimited: after limit
gets over, either you pay or go
through tedious process of deleting
useless messages
 Gmail doesn‟t sort emails according
to size, so cant delete heavy
messages

77.  Offline messages available in
outlook.
 Doesn‟t look professional to use
a “free” email ID.
 A person who can‟t afford email,
can he give a right advise for a 1
crore property?

79.  Always use your RE/MAX ID for
communication
 It has 500 MB storage space.
 You should have a proper signature which
has all contact information
 You may use your photo as your email
signature for the first email you send to
customer.

80.  Past Clients
 Current Clients
 Sphere of Influence : Friends, Relatives
 Geographic Farm
 Niche Farm
 Business Owners of Same Area
 Agents in the area
 Agents outside the area

81.  New inquiries generated
 First level meetings
 Property Showings
 Property feedback
 Negotiation & Offers
 Token done
 Transactions

82. • Is online filing cabinet to
store any files to be able
to retrieve them with ease
from any computer.
• Share your files with
colleagues or clients and
close the sale faster.

83. • Attend every meeting
from the comfort of your
home by using video
conferencing with Skype.
• Put up to 10 people in a
virtual meeting,
requiring only a
computer and a webcam.

84.  New properties
 Resale properties
 Design brochures
 Printing

86. Listing
Print Design
Materials Center
A good You Tube
Photo
Facebook
Video
SlideShare
Twitter
PPT
Blog

87.  Property with an excellent view over looking a
river, sea and a hill.
 Very upmarket locality.
 3 bed room, fully furnished, good wood work.
 Parking for 2 cars.

90. • Clean homes
• No clothes lying
• No garbage
• Should not be able to determine the property
unless you have exclusive mandate

91.  Use a good camera
 Better lighting
 No cloudy day
 View from inside

93.  Buyers require more information e.g.: floor plan,
elevation photos, views, amenities etc.
 Buyers prefer to see properties over internet and
short list rather than visit each and every option
 Buyers don‟t have time
 Buyers can be outside city or even country.
 Buyers want to share information with others

94. • Brokers need to:
–make quality leaflets to give as handouts
to customers
–Promptly respond over email
• If they work in network: Technology is critical for
sharing information
• Smartphone challenge: using apps to search
properties

95. www.remax.in
www.remax-mgm.in
http://www.facebook.com/remax.mgm