2. Your mobile strategy A few hours after the Haiti earthquake, the American Red Cross launched a Mobile Fundraising Event. The “text to donate” campaign allowed mobile phone users in the US to text HAITI to 90999 to donate $10 to the American Red Cross to support Haiti relief efforts. According to a press release by American Red Cross - Red Cross Raised more than $32 million via the mobile giving program. http://www.urmobile.com/